About Julie Urlaub

Leveraging 15 years of business development, marketing, and communications expertise in the Energy, Medical, and Information Technology industries, Julie now consults and advises clients on purpose driven stakeholder communications in the social space. Specialty areas include a variety of issues intersecting between environmental stewardship, sustainable business practices, and the bottom-line benefits of sustainability strategies. Julie leverages a BA in Political Science from Indiana University of Pennsylvania and IT studies from Southern Methodist University to meet the social, technological, environmental business objectives of Taiga’s clients.

3 Missteps to Avoid with Social Media Communications

By | 2016-11-12T11:52:43+00:00 April 13th, 2016|Corporate Communications & PR, Social Media Marketing|

Social media engagement has become an essential tool for value creation.  In fact, the perception of social media marketing has shifted quickly over the last few years.  Previously viewed as a trendy or passing fad to now a “must have”  for any business seeking to secure a place in both the traditional and digital marketplace. [...]

Can Social Media Capture the Interest of Investors to Secure Investment Dollars?

By | 2016-11-12T11:52:43+00:00 April 12th, 2016|Corporate Communications & PR, Executive Mindsets for Conscious Brands|

  Given a choice between two companies that are otherwise equal, investors will place a higher value on the one that is more open and transparent. Given that sustainable businesses embrace the concept of transparency, one would think that access to investment capital would then be easier.   Unfortunately, securing financing and investment dollars is [...]

Using Social Media to Transform Green Dreams to Green Action

By | 2016-11-12T11:52:43+00:00 April 11th, 2016|Brand Strategy and Thought Leadership on the Social Web, Executive Mindsets for Conscious Brands|

"We grow great by dreams.  All big men are dreamers.  They see things in the soft haze of a spring day or in the red fire of a long winter's evening.  Some of us let our dreams die, but others nourish and protect them, nurse them through bad days till they bring them to sunshine [...]

Twitter as a Business Development Tool for Sustainable Brands

By | 2016-11-12T11:52:43+00:00 April 8th, 2016|Business Development|

The path of business sustainability is a journey.  And what makes up a journey?  Experiences.  As many are familiar in the sustainability space, high level sustainability concepts are universal and easier to understand.  However, what is compelling is the expression of how an individual or a company embraces those sustainability concepts to deliver results.   [...]

A Social Media Roadmap for Corporate Communications Teams

By | 2016-11-12T11:52:43+00:00 April 7th, 2016|Corporate Communications & PR|

  Are you planning to develop a social media marketing strategy to communicate your company’s corporate social responsibility (CSR) or sustainability plan? What are some things to take note of when using social media for sustainability? As an orientation, the use of social media collaboration technologies can help organizations break down silos and facilitate knowledge [...]

The Value of Infographics in Sustainability Communications

By | 2016-11-12T11:52:43+00:00 April 6th, 2016|Corporate Communications & PR|

What do your stakeholders really know about your sustainable business actions?   How do employees really feel about corporate sustainability messages? How do other stakeholders, as in suppliers, investors, and partners learn and take eco action on your CSR and sustainability communications? Many corporate communications teams share the frustration in publishing information related to sustainability activities [...]

Four Tips for Building a Sustainable Business Message using Social Media

By | 2016-11-12T11:52:43+00:00 April 5th, 2016|Brand Strategy and Thought Leadership on the Social Web, Corporate Communications & PR|

Many progressive companies and professional consulting firms believe there is the widening gap between executive stated company goals and the organization’s actual business sustainability actions. While often very underestimated, the fact is this disconnection is growing into a quantifiable business sustainability risk that is catching executive attention.  Fortunately, within our social media consulting practice, we [...]

Getting All Roles in the Organization on Board With Social Media for Sustainability Communications

By | 2016-11-12T11:52:44+00:00 April 4th, 2016|Corporate Communications & PR, Executive Mindsets for Conscious Brands, Social Media Marketing|

Sharing is caring.  Sharing your organization’s vision, sustainability plan, and results with the greater world is caring.  Caring in a big way. Why? Because sustainability means different things to different people.  How your organization embraces sustainability and the results your business gets from taking eco actions are unique to your business.  Sharing your story of [...]

Communicating Sustainability – What is Your Communications Plan?

By | 2016-11-12T11:52:44+00:00 April 1st, 2016|Business Development, Corporate Communications & PR, Executive Mindsets for Conscious Brands, Social Media Marketing|

Communications is all about talking about the key issues that are important to the right stakeholder groups.  Effective communication is also about listening and taking actions on the valued feedback you receive.  With that being said, basic questions surface.  Who are your stakeholders? What do your stakeholders care about?  What is the best means to [...]