About Julie Urlaub

Leveraging 15 years of business development, marketing, and communications expertise in the Energy, Medical, and Information Technology industries, Julie now consults and advises clients on purpose driven stakeholder communications in the social space. Specialty areas include a variety of issues intersecting between environmental stewardship, sustainable business practices, and the bottom-line benefits of sustainability strategies. Julie leverages a BA in Political Science from Indiana University of Pennsylvania and IT studies from Southern Methodist University to meet the social, technological, environmental business objectives of Taiga’s clients.

Tips for Strategically Targeting Energy Conversations on Twitter

By | 2016-11-12T11:52:44+00:00 March 31st, 2016|Brand Strategy and Thought Leadership on the Social Web, Corporate Communications & PR|

Energy is big news right now. Rapid changes are taking place in the United States and around the world in energy trends and infrastructure, from the decline of coal and variability of oil to the rise of natural gas and renewable energy. If you follow energy news and conversation, you can’t have missed it. For [...]

4 Ways to Discover the Value of Social Media for Sustainability Communications

By | 2016-11-12T11:52:44+00:00 March 30th, 2016|Business Development, Corporate Communications & PR, Executive Mindsets for Conscious Brands|

Is the sustainability movement here to stay?  What about social media? Many argue that sustainable business strategies, as well as, social media are just passing trends.  Yet, within our professional consulting practice, we argue, profitable businesses are not.  And social media for sustainability and CSR are the pathway towards long term business viability. How so? [...]

The Role of Gratitude in Creating a Better World

By | 2016-11-12T11:52:44+00:00 March 29th, 2016|Executive Mindsets for Conscious Brands, Supplementary Content|

How grateful are you?  Does it matter?  Actually it does.  According to the video, The Benefits of Gratitude, Robert Emmons shares the results of his research on gratitude: better health, more happiness, and stronger connections to others. From a sustainability viewpoint, how does one express gratitude?  Within our sustainable business programs, we suggest considering  the [...]

The Art of Sustainable Storytelling – Communicating Sustainability Beyond Words

By | 2016-11-12T11:52:45+00:00 March 28th, 2016|Brand Strategy and Thought Leadership on the Social Web, Corporate Communications & PR|

What do your stakeholders really know about your sustainable business actions?   How do employees really feel about corporate sustainability messages? How do other stakeholders, as in suppliers, investors, and partners learn and take eco action on your CSR and sustainability communications? Many corporate communications teams share the frustration in publishing information related to sustainability activities [...]

Two Pathways for Social Media Communications to Create Sustainable Value

By | 2016-11-12T11:52:45+00:00 March 25th, 2016|Corporate Communications & PR, Executive Mindsets for Conscious Brands|

Building trust through social media for sustainability is more critical than ever.  With the dawn of social media, consumers are able to directly connect and voice their opinions to brands publicly amongst hundreds, thousands and possibly millions of people who are connected through the social web.  As consumers continue to scrutinize business sustainability actions and [...]

How Social Media Aids Green Business Growth

By | 2016-11-12T11:52:45+00:00 March 24th, 2016|Brand Strategy and Thought Leadership on the Social Web, Business Development, Executive Mindsets for Conscious Brands|

Social media platforms like Facebook and Twitter are not only great ways for people to stay in touch with one another, they’re also a great set of marketing tools when implemented well. Using social media marketing can enable small businesses looking to further their reach to more customers, as well as, share about the sustainable [...]

How Social Media Engagement Builds Brand Loyalty for Sustainable Businesses

By | 2016-11-12T11:52:45+00:00 March 23rd, 2016|Brand Strategy and Thought Leadership on the Social Web, Executive Mindsets for Conscious Brands|

Does your product or service sell on its sustainability credentials alone?  Does your company embody business sustainability concepts that today’s consumers demand?  When visiting with clients around social media marketing conversations, they tell us that repeat business is one of the most important aspects to their survival.  We hear more and more that company loyalty, brand [...]

15 Social Media Blunders to Avoid for Selling Green Products Online

By | 2016-11-12T11:52:45+00:00 March 22nd, 2016|Corporate Communications & PR, Executive Mindsets for Conscious Brands|

There are numerous challenges marketing a green product.  For one, being green isn't good enough.  Selling on the environmental attributes of a product doesn't work.  Consumers need to know that a green product performs equally as well - if not better- than a traditional product.  And, green products need to be priced competitively.  While some [...]

What Are Your Stakeholders Saying about Sustainability Risk?

By | 2016-11-12T11:52:51+00:00 March 21st, 2016|Supplementary Content|

What are the forces that will shape the future face of business?  Will these forces reveal themselves as risks or opportunities?  How might your organization be affected?  The answer to these questions may be up for individual business interpretation; however, all roads appear to be leading to an eventual ‘sustainability intersection’. As the business world [...]

How Social Media Communications Supports Sustainable Business Value, Reputation, and Engagement

By | 2016-11-12T11:52:51+00:00 March 18th, 2016|Brand Strategy and Thought Leadership on the Social Web, Executive Mindsets for Conscious Brands|

There are many challenges in sustainability communications.  The initial challenge is defining business value.  To get business sustainability action in play, you have to make a business case for sustainability.  This approach applies to all business sustainability efforts, including corporate communications and corporate outreach. A framework for companies to better communicate their environmental/social message must remain [...]