Establish Communication Cohesion. Build Reputation and Trust. Broaden Your Social Reach. Engage with Your Stakeholders

Alignment: The Secret Sauce in Corporate Sustainability Storytelling

By | 2016-11-12T11:52:53+00:00 February 23rd, 2016|Corporate Communications & PR, Executive Mindsets for Conscious Brands|

  According to 2012 Cone Communications Corporate Social Return Trend Tracker, 84 percent of Americans hold companies accountable for producing and communicating the results of CSR commitments by going beyond the mission to robustly communicate progress against well-defined purpose. Some 40 percent go as far as to say that they will not purchase a company’s [...]

Exploring the Many Layers of Stakeholder Engagement Around Sustainability

By | 2016-11-12T11:52:53+00:00 February 22nd, 2016|Corporate Communications & PR|

Corporate stakeholder engagement has many layers. Already, companies are communicating to a broad range of both internal and external stakeholders including employees, C-suite leadership, suppliers, investors, partners and customers. And when it comes to corporate responsibility, companies are finding that reaching each of these stakeholder groups with sustainability goals, activities, and messaging is critical. The [...]

What are the Executive Mindsets and Communications Skills to Propel Sustainability?

By | 2016-11-12T11:52:53+00:00 February 18th, 2016|Brand Strategy and Thought Leadership on the Social Web, Corporate Communications & PR, Executive Mindsets for Conscious Brands|

Sustainable business leaders are evaluating new markets, new products, and going after the most innovative people.  However, in business, every function has a purpose and every job requires a unique set of skills in order to fulfill that purpose.  When it comes to defining roles for a sustainable business future, what skills and leadership qualities [...]

3 Reasons Why Building Workplace Sustainability Culture is Gaining Momentum

By | 2016-11-12T11:52:53+00:00 February 17th, 2016|Business Development, Corporate Communications & PR, Executive Mindsets for Conscious Brands|

Integrating sustainability initiatives beyond the sustainability department and into the entire workplace is delivering real business value to companies in 2016! Businesses that are creating true sustainability culture are achieving company goals faster and reaping higher gains from increased employee productivity, positive publicity from environmental and social performance, and the ability to attract and retain [...]

Social Media: Engaging the Conversations of All Stakeholders

By | 2016-11-12T11:52:53+00:00 February 15th, 2016|Corporate Communications & PR, Social Media Marketing|

If our professional consulting experiences have taught us anything, it is that the pursuit of business sustainability is not generated from the inspiration of a single source.  It is the combined efforts of executive leadership, ground-level employees, customers, suppliers, and all other key company stakeholders with a vested interest in the stability of a business. [...]

New Twitter Updates Favor Engaged Businesses and Sustainability Conversations

By | 2016-11-12T11:52:53+00:00 February 12th, 2016|Brand Strategy and Thought Leadership on the Social Web, Corporate Communications & PR|

Recently Twitter has announced a number of changes to its platform, which have spurred questions from Twitter users and businesses such as how will these alterations affect the way that I use Twitter on a daily basis? Will changes make Twitter more user friendly or more confusing? How will changes affect how my business is viewed [...]

Why the Circular Economy is a Hot Topic for Businesses in 2016

By | 2016-11-12T11:52:54+00:00 February 3rd, 2016|Corporate Communications & PR, Executive Mindsets for Conscious Brands|

A shocking study was revealed last month by The Guardian stating that there are at least 5.25 trillion tons of plastic floating in the ocean. Ironically, scientists have found that much of this plastic, categorized as “micro plastics,” is swallowed by fish and makes its way up the food chain to its original source — [...]

Driving Business Action through Sustainable Branding

By | 2016-11-12T11:52:55+00:00 January 25th, 2016|Brand Strategy and Thought Leadership on the Social Web, Corporate Communications & PR, Executive Mindsets for Conscious Brands|

As companies seek to maintain the momentum of their sustainable business performance in the coming year, our sustainability communications consulting stresses that this will require more than plans, strategies, and management. It requires active engagement from a variety of key stakeholders in an aligned vision of business sustainability. For this reason we often ask our clients: Can you align [...]

Social Media — The New Way to Tell Your Sustainability Story

By | 2016-11-12T11:52:55+00:00 January 22nd, 2016|Brand Strategy and Thought Leadership on the Social Web, Corporate Communications & PR, Social Media Marketing|

At Taiga Company, we think of the current status of business sustainability communications in 2016 as a fledgling bird, still harbored in its roost but teetering at the edge of the nest ready to take flight. In the Corporate Social Responsibility (CSR) / Sustainability world, businesses often rely heavily on corporate sustainability reports to communicate [...]

Social Media Engagement – Should the Conversation Be Managed?

By | 2016-11-12T11:52:56+00:00 January 15th, 2016|Brand Strategy and Thought Leadership on the Social Web, Corporate Communications & PR, Social Media Marketing|

"If you could grant one dream come true for sustainable business, what would it be? I’d choose shareholder engagement. The public corporation’s main mission is to provide for its shareholders. Therefore, if shareholders, en masse, demanded more on the sustainability front." This quote was taken from a recent GreenBiz article, Shareholder Proposals: From Smart and Strategic to Simplistic and [...]