Cycling is good for our communities, planet, and businesses. And we love it!

Taiga Company Celebrates it’s Outdoor Spirit at True Grit Epic Endurance Mountain Bike Race

By | March 11th, 2016|Cycling - How We Roll|

Tough terrain, technical trails, and long distances — what does it take to race 100 miles in Santa Clara, Utah on Friday, March 12th? True Grit. TheTrue Grit Epic is a season opener for mountain bike endurance rider, Julie Urlaub — also the founder and managing partner of Taiga Company. Julie has been balancing running [...]

What Everybody Ought to Know About Fall Bike Commuting

By | September 23rd, 2014|Cycling - How We Roll|

While escalating conversations on topics such as climate change, carbon legislation, energy independence, and growing consumer eco awareness generate forward eco movement for some it simultaneously creates confusion and skepticism for others.   To address these complex issues, it's going to take all of us demonstrating eco awareness in our daily lives.  Some eco actions are easier than others.  In [...]

6 Easy Ways to Green Your Fall Fitness Routine

By | September 22nd, 2014|Cycling - How We Roll|

It’s no secret that going green is all the rage these days.  In fact, being eco-friendly is more popular and well accepted now than ever before in history. The thing is, eco awareness is gaining momentum, but not everybody knows exactly how to take the concept of going green and how to break it down [...]

How to Spark Eco Inspiration this Fall with Bike Commuting

By | September 1st, 2014|Cycling - How We Roll|

Autumn is a second spring when every leaf is a flower.  ~Albert Camus Fall bike commuting offers the chance to enjoy cooler temperatures, view the changing colors of the leaves, and reinvigorate our spirits with the freedom riding a bike inspires.  Bike riding isn't just for recreational fun, but can also promote sustainable business strategies.  A Rodale [...]

Ride a Bike and Explore the Natural World

By | July 17th, 2014|Cycling - How We Roll|

Why ride a bike?  There are countless reasons but primarily, because it makes a difference.   For starters, as escalating conversations on topics such as climate change, carbon legislation, energy independence, and growing consumer eco awareness generate forward eco movement for some it simultaneously creates confusion and skepticism for others.    We find, to address these [...]

15 Reasons to Love Bike Commuting

By | May 21st, 2014|Cycling - How We Roll|

When people ride bikes, good things happen.  Why?  Because bike commuting is a win-win for both businesses and individuals looking to reduce costs, embrace eco awareness, and adhere to business and personal sustainability programs. In recent years, the bicycle industry has stepped up to support bike advocacy and education programs like never before. Much of that leadership has [...]

Why Ride a Bike to Work?

By | May 6th, 2014|Cycling - How We Roll|

While escalating conversations on topics such as climate change, carbon legislation, energy independence, and growing consumer eco awareness generate forward eco movement for some it simultaneously creates confusion and skepticism for others.   To address these complex issues, it's going to take all of us demonstrating eco awareness in our daily lives.  Some eco actions are easier than others.  In [...]

Crazy Idea or Truth? How to Burn Fat, Save Money, and Reduce Carbon

By | May 1st, 2014|Cycling - How We Roll|

What?  Is that possible?  To burn calories, save money AND reduce carbon?  It almost sounds like the headline of a popular reality show!  But it isn’t!  It’s actually what bike commuting or green cycling can do for you and our environment!  Today is National Bike Month!  May is recognized as National Bike Month and as [...]

Interview: Julie Urlaub – Balancing Sustainability Entrepreneurship and Endurance Mountainbike Cycling

By | November 12th, 2013|Cycling - How We Roll|

What could endurance mountain bike racing and sustainability have in common?  I'm frequently asked that question.  Granted, many can easily get the connection between green cycling and sustainability in that cycling is a pathway to eco inspiration, is considered alternative transportation, and basically, a great component for wellness and work life balance.  But, I am an endurance mountain [...]

Pedal Power: The Environmental, Economic, and Health Impacts of Biking

By | September 10th, 2013|Cycling - How We Roll|

No big surprise: Riding a bike provides more exercise than driving a car. But with cities embracing cycling by building bike trails and lanes and setting up bike-sharing stations, the general health effects of biking can now be studied en masse.  Here are some interesting statistics:  64% Percentage increase in bike commuters from 1990 to 2009   [...]