Innovation, leadership, and strategies to build sustainable businesses and a better world

Can Social Media Capture the Interest of Investors to Secure Investment Dollars?

By | 2016-11-12T11:52:43+00:00 April 12th, 2016|Corporate Communications & PR, Executive Mindsets for Conscious Brands|

  Given a choice between two companies that are otherwise equal, investors will place a higher value on the one that is more open and transparent. Given that sustainable businesses embrace the concept of transparency, one would think that access to investment capital would then be easier.   Unfortunately, securing financing and investment dollars is [...]

Using Social Media to Transform Green Dreams to Green Action

By | 2016-11-12T11:52:43+00:00 April 11th, 2016|Brand Strategy and Thought Leadership on the Social Web, Executive Mindsets for Conscious Brands|

"We grow great by dreams.  All big men are dreamers.  They see things in the soft haze of a spring day or in the red fire of a long winter's evening.  Some of us let our dreams die, but others nourish and protect them, nurse them through bad days till they bring them to sunshine [...]

Getting All Roles in the Organization on Board With Social Media for Sustainability Communications

By | 2016-11-12T11:52:44+00:00 April 4th, 2016|Corporate Communications & PR, Executive Mindsets for Conscious Brands, Social Media Marketing|

Sharing is caring.  Sharing your organization’s vision, sustainability plan, and results with the greater world is caring.  Caring in a big way. Why? Because sustainability means different things to different people.  How your organization embraces sustainability and the results your business gets from taking eco actions are unique to your business.  Sharing your story of [...]

Communicating Sustainability – What is Your Communications Plan?

By | 2016-11-12T11:52:44+00:00 April 1st, 2016|Business Development, Corporate Communications & PR, Executive Mindsets for Conscious Brands, Social Media Marketing|

Communications is all about talking about the key issues that are important to the right stakeholder groups.  Effective communication is also about listening and taking actions on the valued feedback you receive.  With that being said, basic questions surface.  Who are your stakeholders? What do your stakeholders care about?  What is the best means to [...]

4 Ways to Discover the Value of Social Media for Sustainability Communications

By | 2016-11-12T11:52:44+00:00 March 30th, 2016|Business Development, Corporate Communications & PR, Executive Mindsets for Conscious Brands|

Is the sustainability movement here to stay?  What about social media? Many argue that sustainable business strategies, as well as, social media are just passing trends.  Yet, within our professional consulting practice, we argue, profitable businesses are not.  And social media for sustainability and CSR are the pathway towards long term business viability. How so? [...]

The Role of Gratitude in Creating a Better World

By | 2016-11-12T11:52:44+00:00 March 29th, 2016|Executive Mindsets for Conscious Brands, Supplementary Content|

How grateful are you?  Does it matter?  Actually it does.  According to the video, The Benefits of Gratitude, Robert Emmons shares the results of his research on gratitude: better health, more happiness, and stronger connections to others. From a sustainability viewpoint, how does one express gratitude?  Within our sustainable business programs, we suggest considering  the [...]

Two Pathways for Social Media Communications to Create Sustainable Value

By | 2016-11-12T11:52:45+00:00 March 25th, 2016|Corporate Communications & PR, Executive Mindsets for Conscious Brands|

Building trust through social media for sustainability is more critical than ever.  With the dawn of social media, consumers are able to directly connect and voice their opinions to brands publicly amongst hundreds, thousands and possibly millions of people who are connected through the social web.  As consumers continue to scrutinize business sustainability actions and [...]

How Social Media Aids Green Business Growth

By | 2016-11-12T11:52:45+00:00 March 24th, 2016|Brand Strategy and Thought Leadership on the Social Web, Business Development, Executive Mindsets for Conscious Brands|

Social media platforms like Facebook and Twitter are not only great ways for people to stay in touch with one another, they’re also a great set of marketing tools when implemented well. Using social media marketing can enable small businesses looking to further their reach to more customers, as well as, share about the sustainable [...]

How Social Media Engagement Builds Brand Loyalty for Sustainable Businesses

By | 2016-11-12T11:52:45+00:00 March 23rd, 2016|Brand Strategy and Thought Leadership on the Social Web, Executive Mindsets for Conscious Brands|

Does your product or service sell on its sustainability credentials alone?  Does your company embody business sustainability concepts that today’s consumers demand?  When visiting with clients around social media marketing conversations, they tell us that repeat business is one of the most important aspects to their survival.  We hear more and more that company loyalty, brand [...]

15 Social Media Blunders to Avoid for Selling Green Products Online

By | 2016-11-12T11:52:45+00:00 March 22nd, 2016|Corporate Communications & PR, Executive Mindsets for Conscious Brands|

There are numerous challenges marketing a green product.  For one, being green isn't good enough.  Selling on the environmental attributes of a product doesn't work.  Consumers need to know that a green product performs equally as well - if not better- than a traditional product.  And, green products need to be priced competitively.  While some [...]