3 Missteps to Avoid with Social Media Communications

By | April 13th, 2016|Corporate Communications & PR, Social Media Marketing|

Social media engagement has become an essential tool for value creation.  In fact, the perception of social media marketing has shifted quickly over the last few years.  Previously viewed as a trendy or passing fad to now a “must have”  for any business seeking to secure a place in both the traditional and digital marketplace. [...]

Getting All Roles in the Organization on Board With Social Media for Sustainability Communications

By | April 4th, 2016|Corporate Communications & PR, Executive Mindsets for Conscious Brands, Social Media Marketing|

Sharing is caring.  Sharing your organization’s vision, sustainability plan, and results with the greater world is caring.  Caring in a big way. Why? Because sustainability means different things to different people.  How your organization embraces sustainability and the results your business gets from taking eco actions are unique to your business.  Sharing your story of [...]

Communicating Sustainability – What is Your Communications Plan?

By | April 1st, 2016|Business Development, Corporate Communications & PR, Executive Mindsets for Conscious Brands, Social Media Marketing|

Communications is all about talking about the key issues that are important to the right stakeholder groups.  Effective communication is also about listening and taking actions on the valued feedback you receive.  With that being said, basic questions surface.  Who are your stakeholders? What do your stakeholders care about?  What is the best means to [...]

Social Media: Engaging the Conversations of All Stakeholders

By | February 15th, 2016|Corporate Communications & PR, Social Media Marketing|

If our professional consulting experiences have taught us anything, it is that the pursuit of business sustainability is not generated from the inspiration of a single source.  It is the combined efforts of executive leadership, ground-level employees, customers, suppliers, and all other key company stakeholders with a vested interest in the stability of a business. [...]

Social Media — The New Way to Tell Your Sustainability Story

By | January 22nd, 2016|Brand Strategy and Thought Leadership on the Social Web, Corporate Communications & PR, Social Media Marketing|

At Taiga Company, we think of the current status of business sustainability communications in 2016 as a fledgling bird, still harbored in its roost but teetering at the edge of the nest ready to take flight. In the Corporate Social Responsibility (CSR) / Sustainability world, businesses often rely heavily on corporate sustainability reports to communicate [...]

Social Media Engagement Turns Your Purpose into Impact

By | January 20th, 2016|Brand Strategy and Thought Leadership on the Social Web, Executive Mindsets for Conscious Brands, Social Media Marketing|

You have an idea, a profession, or a company that has purpose. Whether that purpose is to protect the environment, eradicate a social issue, or bolster a community economy, you want to contribute to a better world. But how do you expand your propose into greater impact? That is the question our sustainability communications consultancy [...]

Social Media Engagement – Should the Conversation Be Managed?

By | January 15th, 2016|Brand Strategy and Thought Leadership on the Social Web, Corporate Communications & PR, Social Media Marketing|

"If you could grant one dream come true for sustainable business, what would it be? I’d choose shareholder engagement. The public corporation’s main mission is to provide for its shareholders. Therefore, if shareholders, en masse, demanded more on the sustainability front." This quote was taken from a recent GreenBiz article, Shareholder Proposals: From Smart and Strategic to Simplistic and [...]

What Role Does Social Media Engagement Play in Sustainability Communications with Stakeholders?

By | January 7th, 2016|Brand Strategy and Thought Leadership on the Social Web, Executive Mindsets for Conscious Brands, Social Media Marketing|

As global expectations for sustainable businesses practices continue to intensify, many leaders are beginning to view business sustainability as a key component of their long-term business planning process.  In addition, our professional consulting practice finds that executives are embracing a more comprehensive definition of business sustainability.  They are closing the traditional gap between business planning and corporate action through effective [...]

Key Insights to Selling Green Products using Social Media

By | January 5th, 2016|Brand Strategy and Thought Leadership on the Social Web, Social Media Marketing|

Using social media for sustainability means finding ways to engage your audience and get them to pay attention to you. You could have the best product in the world. However, if people don’t know who you are, then they cannot buy your green product or service. Social media engagement was meant to make it easier to [...]