Own A Business? Follow A Path of Sustainability

Julie Starr • July 13, 2021



Sure, owning a business means caring about profits, fostering partnerships, and maintaining a healthy work environment. But, when was the last time you analyzed your business through the lens of sustainability ? 

If this year has taught the public anything, it’s that our environment is at peril. In the 21st century threats to the environment put wildlife populations and habitats in jeopardy. Every year the news spreads stories of deforestation, global warming, water pollution, natural resource depletion, and alarming growth of population.

Sustainability is the practice of meeting your needs without hindering the ability of future generations to do the same. It’s a basic concept of limiting the waste of natural, social, and economical resources that affect the environment. 

As a business owner, you might have too much on your hands to give yourself another task. Know it’s not about shifting your focus from growing your business to abandoning your goals to pursue total sustainability. Rather, by following simple steps, you will be an ally to a movement concerning the reduction of carbon emissions that requires responsibility and ethical awareness. 

Improving Ethical Awareness: Leading With Example

The first step starts with you. Actions speak louder than words. If you are urging your team to follow a sustainable lifestyle, practice this yourself. Preaching about sustainability will only get you so far. 

Have discussions about issues in your business that contradict environmental efforts. Address such problems with strategies that both earn you profits and follow the doctrine of sustainability. 

Equipment & Materials 

Depending on your business Invest in equipment that lasts longer. Not only will you be saving a pretty penny in the long run, but you will also lower the amount of equipment you throw out due to wear and tear. Purchase computer chairs , office desks , and cabinets that are durable and reliable. 

Ditch paper altogether. Businesses are thriving in the digital world and there is little to no reason to continue using paper as a form of marketing, advertisement, or announcement. 

Work Environment & Waste

This step requires no excessive investment or effort. You must simply discuss work environment expectations that align with sustainability. For example, encourage employees to inform themselves of environmental campaigns and their mission. 

Let your team know of the rules surrounding waste. Have bins where you can throw away the glass, plastic, and metals for them to be later recycled. 

Your Legacy

Be mindful of what type of legacy you are leaving behind. Why only be a successful business owner but also an individual that demonstrates an understanding of the importance of sustainability and takes action?

Adapting a business to become more economically sustainable is not an easy job. Yet, practicing the aforementioned steps and engaging in the movement of sustainability sets your business apart. 

Sustainability is not about preferences, but about exercising responsibility, having common principles, and tuning in to your community’s circumstances. 

5 Everyday Items That Can Quietly Boost Your Brand

By Julie Starr • July 17, 2025
The best branding doesn’t always come from big campaigns or expensive graphics. Sometimes it’s the smaller stuff that leaves the biggest impression. Things people actually use, touch, or carry with them. That’s where your brand can quietly make its mark without needing to shout about it. If you’re only focusing on social media and business cards, you’re leaving a lot on the table. Here are five overlooked ways to get your name out there that feel natural, useful, and more personal. Thank-you slips If you’re already sending out orders, there’s no reason not to include a short thank-you slip. You can easily get these made through any decent online print shop , and they’re usually pretty cheap to run off in small batches. Just a simple note that says thanks, maybe with a reminder to follow you online or a cheeky discount code for next time. It’s quick, thoughtful, and makes the whole order feel more finished. Customers notice that kind of detail, especially when everything else they buy online comes with zero personality. You don’t need a complicated design either. Just something clean with your logo, a message that sounds like you, and maybe a social handle. The point is to give them a reason to come back or remember your name without it feeling forced. Branded zip pouches If you sell physical products, offer services, or run events, small zip pouches are surprisingly effective. Think of the kind you’d use for stationery, receipts, or travel bits. You can get your brand printed on the side and hand them out with purchases or include them in welcome packs. People keep them because they’re actually useful. They get tossed in handbags, school bags, or glove boxes and your logo just keeps turning up. Cleaning cloths for glasses or screens This one works brilliantly if you’re in tech, health, beauty, or anything involving screens or eyewear. A simple microfibre cloth with your branding on it can go a long way. Everyone needs one. Whether they use it for glasses, a phone screen, or their laptop, it’s something they hang onto. It’s not the kind of thing people throw away, and that means your name sticks around too. Receipt envelopes You might already use little envelopes to hand over receipts or business cards. Branding those envelopes is a small change that makes a big difference. Instead of someone getting a scruffy bit of paper in a plain sleeve, they’re handed something that feels a bit more finished. You can even add a message inside. Doesn’t need to be anything dramatic. A simple “thanks for visiting” or “see you next time” is enough to add a personal touch. Wet wipes or mini hand gels If your business is in hospitality, food, or anything hands-on, branded wet wipes or pocket-sized hand gels are surprisingly popular. People actually use them, especially at festivals, food stalls, pop-ups, or kids’ events. They end up in handbags or cars and stick around longer than you think. They don’t scream “marketing” either. They’re practical, and when done right, they make your business feel thoughtful. That’s what good branding does, it shows you’ve thought ahead.

How Student-Led ‘Energy Audits’ Are Cutting School Costs (and Lighting the Way Forward)

By Julie Starr • July 14, 2025
What happens when students stop waiting for adults to fix things and start conducting their own energy audits? Money gets saved. The lights get switched off. Data gets analyzed. And a quiet revolution in sustainability begins—inside schools that once overlooked their own inefficiencies. Across the globe, student-led energy audits are proving that change doesn't always need to come from a policy shift or a major capital budget. Sometimes, it begins with a clipboard, a spreadsheet, and a group of curious minds asking: Why are the hallway lights on at noon when sunlight floods the building? The Energy Detectives These audits aren’t science fair projects. They’re rigorous investigations, often done in collaboration with facilities staff, local environmental nonprofits, or even engineering mentors. Students go from classroom to classroom measuring electricity usage, checking for phantom loads , and identifying where heat is escaping in winter or air conditioning is leaking in summer. One high school in Ontario saved over $12,000 a year after its Grade 11 physics students ran an energy audit and suggested simple changes—LED upgrades, motion sensors in bathrooms, and smarter heating schedules. They didn’t just propose ideas. They pitched them with spreadsheets, thermal images, and payback timelines. It worked. Learning That Pays Off—Literally Unlike textbook learning, these audits blend real-world math, environmental science, economics, and persuasive communication. Students aren’t just learning about sustainability. They’re doing it. And the savings add up. From dimming overlit hallways to reprogramming HVAC systems that run all weekend for empty buildings, students are surfacing blind spots that administrators often overlook. In some districts, their findings are influencing energy policy. Elsewhere, the audits have inspired school boards to hire sustainability coordinators—often alumni of the student programs themselves. There’s something poetic about a school funding new books or laptops from money saved by students who found out the vending machines didn’t need to be plugged in 24/7. Why This Matters More Than Ever With education budgets tightening and utility costs rising, every dollar saved is a dollar that can go back into classrooms. And here’s where it gets interesting from a family finance perspective, too. If you’re a parent setting aside money for post-secondary savings, every bit of school efficiency helps. Fewer energy costs might mean more programming, better STEM facilities, or even bursaries. That raises a broader point: when families save for their children’s future, they often look into RESPs (Registered Education Savings Plans). And many wonder—is a RESP deduction available on my taxes? While contributions themselves aren’t deductible, the gains grow tax-free, and students often pay little to no tax when they withdraw the funds during school. A Movement Worth Replicating These audits aren’t just an exercise in environmentalism. They’re leadership labs. Students learn how to spot inefficiencies, speak up in board meetings, and make a business case for change. They don’t just flip switches—they shift mindsets. And they carry these habits into adulthood. The result? A generation growing up not only with climate anxiety, but also with tools to tackle it.