Branding, Social Communication, and Marketing as a Force for Good
Passionate about how brands can make a positive impact for society, environment, and health, Julie Urlaub communicates to influence constructive change in your business and our world. Through storytelling, examples, and easy-to-implement steps, audience members are left with many “aha’s,” practical tips, and easy-to-remember strategies that they can take to work and implement right away.
Speaking Topics Include:
The Executive’s New Competitive Advantage – Thought Leadership on the Social Web
Discover why thought leadership is the critical new business advantage. Learn strategies to align your social media activity to your personal and corporate brand. Leave empowered to establish your expertise online in your own business landscape.
How to Tell Your Green Story – Why Smart Marketers Use Social Media for Green Business Branding
How are consumers making sense of green brands? How are green brands closing the gap between consumer perception and the sustainability efforts of their business? Learn how to build better relationships with partners, prospects, and consumers on social media channels and drive business growth while simultaneously paving the way for increased brand loyalty and advancing the sustainability conversation.
3 Highly Effective Strategies for Growing Your Business with Social Media Marketing
Look at social media engagement with a bold new vision. Go beyond status updates, likes, and the occasional share and learn practical ways to connect, engage, and drive value on social channels in a way that delivers results for your bottom line.
“In a world where transparency in business sustainability is key, Julie lends much needed guidance and knowledge to companies looking to leverage their efforts. Her presentation covered must-know information on employee engagement and marketing communications strategy — and looked at national trends and what leading companies are doing.” ~ Mara Eisenstein, Director of Marketing and Special Projects, Illinois Green Business Association
“Julie Urlaub is a passionate social media enthusiast who shares her expertise with lots of zest. Her social media webinar provided our audience with valuable insider tips and thorough, timely information. ” ~ Angela Bevacqua, Senior Communications Specialist