How are consumers making sense of green brands? How does your organization define business sustainability? How is your organization connecting the dots between what sustainability means to you and what your employees, customers, suppliers, and those in the greater community care about? Why social media for sustainability communications?
Social media is creating bridges between the corporate world and its stakeholders. Sustainability communications are purpose driven, relevant, and creative discussions which not only engage your stakeholders, but educate and inspire them to take eco action. Our services help you do just that.
There is a strong need to integrate social media strategy with sustainability communications.
According to the 2013 Cone Communications Echo Global CSR Study, 91% of global consumers want to hear about Corporate Social Responsibility (CSR) efforts with 62% of global consumers report using social media to engage with companies around social and environmental issues.
There is a strong need to promote personal and business brands on social media channels.
A 2014 research report by MIT Sloan Management Review and Deloitte suggested that 67% of executives thought that social media had the opportunity to fundamentally change their businesses and nearly 90% see its importance on a three-year horizon.
There is a compelling reason to use sustainable storytelling to build brand trust with stakeholders and social media engagement is leading the way.
- 92% of consumers say they trust earned media, such as social media, word of mouth, and recommendations from friends and family, above all other forms of advertising (source: Webbed Feet)
- 82% of consumers trust a company more if they are involved with social media (source: Forbes)
- 77% of buyers said they are more likely to buy from a company if the CEO uses social media (source: Forbes)