Social Media Engagement Turns Your Purpose into Impact

You have an idea, shutterstock_91133444 copya profession, or a company that has purpose. Whether that purpose is to protect the environment, eradicate a social issue, or bolster a community economy, you want to contribute to a better world. But how do you expand your propose into greater impact?

That is the question our sustainability communications consultancy has been working to answer. And, so far, we have found strategic social media engagement to be a powerful impact driver for conscious brands. Here’s why —

A larger portion of the public is already enthusiastic to support companies that are positively impacting our environment, society, and communities. The GreenBiz article “The Power of Purpose in Branding” references a 2015 Eco Pulse study saying:

    1. 59% of Americans say a company’s corporate social responsibility activities impact their purchase decisions.
    2. 33% say they’ve chosen one product over another or stopped purchasing a product based on the environmental record of its manufacturer — and 75% could name a specific brand.

So people are already attracted to your purpose. But visionary thinker and “Purpose guru” Simon Sinek believes that “People don’t buy what you do; but why you do it.” And this is where social media engagement enters the conversation.

A strategic and consistent social media engagement gives your brand exposure and a storyline that current and prospective followers can rally behind. Your social media activity answers the what, why, where, and how questions behind your purpose. In most cases, the people you engage with on social media are your future customers, business clients, investors, and partners. 

A Weber Shandwick study found that CEOs of major companies are waking up to the fact that social media engagement benefits their company. According to the study, 80% of the CEOs of the world’s largest 50 companies are engaged online on social media and CEO sociability has more than doubled since 2010.

At Taiga Company we help executives, entrepreneurs, consultants, and companies scale their impact for good through strategic social media engagement. If you want an easy way learn practical steps to improve your social media engagement, sign up for our Executive Thought Leadership on Social Media Webinar Series. See our monthly webinar calendar for topics that you might be interested in and get started today.

About the Author:

Leveraging 15 years of business development, marketing, and communications expertise in the Energy, Medical, and Information Technology industries, Julie now consults and advises clients on purpose driven stakeholder communications in the social space. Specialty areas include a variety of issues intersecting between environmental stewardship, sustainable business practices, and the bottom-line benefits of sustainability strategies. Julie leverages a BA in Political Science from Indiana University of Pennsylvania and IT studies from Southern Methodist University to meet the social, technological, environmental business objectives of Taiga's clients.