Why Should We Get Excited About Green Marketing

green marketingAs the world increasingly investigates business sustainability actions, consumer trends indicate that purchasers want to see more transparent and credible information on what companies are actually doing.  This has many companies reevaluating sales metrics, service levels, and what is ultimately driving consumer loyalty.  Our sustainability consulting practice keeps a close eye on the actions on the leading-edge of business sustainability to keep up with the evolution in best practices.

In a recent GreenBiz article, 7 Reasons Walmart Has Given Me Hope About Green Marketing, we find one such evolutionary discussion.  In this post, the author discusses the transformative actions by one of the world’s sustainable supply chain leaders.  Walmart is in the process of revamping its sustainable supply chain processes and raising the bar in order to define new business sustainability leaders.  It may seem like we have heard this story before, but post explains why we should be excited about its Sustainability Index reforms.

  • It aggregates a lot of nuanced information
  • It skirts single-attribute claims
  • It recognizes that most impacts lie within supply chains
  • It includes social issues
  • It will yield valuable information about buying habits
  • It engenders a race to the top
  • It engages consumers at scale

As consumers continue to scrutinize business sustainability actions and new product developments, there remains an increasing need to be transparent with more credible information.  At Taiga Company, our sustainability consulting practice focuses on the propagation of sustainable actions, and we work with clients to effectively build stakeholder engagement strategies and communicate business sustainability successes.  We encourage business to provide even greater transparency into the implementation of sustainability concepts in core business functions.

By | 2016-11-12T11:53:34+00:00 March 26th, 2015|Corporate Communications & PR|0 Comments

About the Author:

Leveraging 15 years of business development, marketing, and communications expertise in the Energy, Medical, and Information Technology industries, Julie now consults and advises clients on purpose driven stakeholder communications in the social space. Specialty areas include a variety of issues intersecting between environmental stewardship, sustainable business practices, and the bottom-line benefits of sustainability strategies. Julie leverages a BA in Political Science from Indiana University of Pennsylvania and IT studies from Southern Methodist University to meet the social, technological, environmental business objectives of Taiga's clients.