Many argue that sustainable business strategies, as well as, social media are just passing trends. Yet, within our professional consulting practice, we argue, profitable businesses are not. And social media for sustainability and CSR are the pathway towards long term business viability.
How so? Considering that both sustainability and social media deliver on increased business transparency, increased stakeholder engagement, and provide a competitive advantage, executives and proactive businesses like Nike, Starbucks, General Electric are finding their strategies are paying off in the short-term and in the long run.
At Taiga Company, we advocate that sustainability and social media together offer a refreshing and innovative communications approach to business. When you think about it, communication is all about talking about the key issues that are important to the right stakeholder groups. Effective communication is also about listening and taking actions on the valued feedback you receive. Within our consulting practice with executives and marketing teams, we’ve discovered that a social media marketing strategy, executed successfully, can be a powerful vehicle to build sustainable business communications by engaging with stakeholders.
Discover for yourself the value of social media for sustainability communications. Below are 4 ways to build effective social media engagement for your sustainable business.