About Julie Starr

Leveraging 15 years of business development, marketing, and communications expertise in the Energy, Medical, and Information Technology industries, Julie now consults and advises clients on purpose driven stakeholder communications in the social space. Specialty areas include a variety of issues intersecting between environmental stewardship, sustainable business practices, and the bottom-line benefits of sustainability strategies. Julie leverages a BA in Political Science from Indiana University of Pennsylvania and IT studies from Southern Methodist University to meet the social, technological, environmental business objectives of Taiga's clients.

Why Social Media is Important to Your Small Business 

By |2018-10-02T16:23:35-04:00October 2nd, 2018|Social Media Marketing|

By now, a majority of small business owners know that social media—Facebook, Twitter, Instagram, YouTube and LinkedIn—are important for reaching prospects, customers and business partners. However, that still doesn’t make it easy to block out the time for creating and executing a social media strategy, especially in businesses that don’t have a dedicated employee to [...]

3 Missteps to Avoid with Social Media Communications

By |2016-11-12T11:52:43-05:00April 13th, 2016|Corporate Communications & PR, Social Media Marketing|

Social media engagement has become an essential tool for value creation.  In fact, the perception of social media marketing has shifted quickly over the last few years.  Previously viewed as a trendy or passing fad to now a “must have”  for any business seeking to secure a place in both the traditional and digital marketplace. [...]

Can Social Media Capture the Interest of Investors to Secure Investment Dollars?

By |2016-11-12T11:52:43-05:00April 12th, 2016|Corporate Communications & PR, Executive Mindsets for Conscious Brands|

  Given a choice between two companies that are otherwise equal, investors will place a higher value on the one that is more open and transparent. Given that sustainable businesses embrace the concept of transparency, one would think that access to investment capital would then be easier.   Unfortunately, securing financing and investment dollars is [...]