About Julie Urlaub

Leveraging 15 years of business development, marketing, and communications expertise in the Energy, Medical, and Information Technology industries, Julie now consults and advises clients on purpose driven stakeholder communications in the social space. Specialty areas include a variety of issues intersecting between environmental stewardship, sustainable business practices, and the bottom-line benefits of sustainability strategies. Julie leverages a BA in Political Science from Indiana University of Pennsylvania and IT studies from Southern Methodist University to meet the social, technological, environmental business objectives of Taiga's clients.

Eco Clovers for St. Patrick’s Day 2016

By | 2016-11-12T11:52:51+00:00 March 17th, 2016|Supplementary Content|

Did you know that there are about 10,000 regular three-leaf clovers for every lucky four-leaf clover?  Apparently, the number 4 has special meaning. It has come to be considered the number of labor and stability. Why?  In the maxim that art is "25% inspiration and 75% perspiration", four is the effort required to put the [...]

Are You Asking the Right Sustainable Supply Chain Questions?

By | 2016-11-12T11:52:51+00:00 March 16th, 2016|Executive Mindsets for Conscious Brands|

"If you have four walls, employees and you sell or provide a good or service to customers, then you have a footprint and a supply chain that influences that footprint." This quote was taken from a recent GreenBiz post, Sustainable Supply Chains: The New Information Highway. In this article, our sustainability communications consulting finds some interesting insight into [...]

Responding to Sustainable Business Investment Opportunities in 2016

By | 2016-11-12T11:52:51+00:00 March 15th, 2016|Executive Mindsets for Conscious Brands|

We are a few months into 2016 and while economic forecasts for the rest of the year aren't looking too bad, investors are re-grounding themselves in the search for investment potential. These investors are looking for ‘sustainable’ returns on their investments.  Moving into the second quarter, our sustainability communications consulting practice believes that by committing capital to [...]

Key Learnings from Sustainable Retail Communications

By | 2016-11-12T11:52:51+00:00 March 14th, 2016|Brand Strategy and Thought Leadership on the Social Web, Corporate Communications & PR|

With sustainability concepts and definitions subject to interpretation, the same business sustainability programs claimed as "sustainable" are also subject to negative commentary from various forms of media.  A strong reputation is a critical component of every business, but it is especially important in driving consumer eco awareness to a specific product or service.  Sure, eco-labels [...]

Taiga Company Celebrates it’s Outdoor Spirit at True Grit Epic Endurance Mountain Bike Race

By | 2016-11-12T11:52:52+00:00 March 11th, 2016|Cycling - How We Roll|

Tough terrain, technical trails, and long distances — what does it take to race 100 miles in Santa Clara, Utah on Friday, March 12th? True Grit. TheTrue Grit Epic is a season opener for mountain bike endurance rider, Julie Urlaub — also the founder and managing partner of Taiga Company. Julie has been balancing running [...]

How Social Media Communications Overcomes Sustainability Challenges

By | 2016-11-12T11:52:52+00:00 March 10th, 2016|Brand Strategy and Thought Leadership on the Social Web, Corporate Communications & PR, Executive Mindsets for Conscious Brands|

Sustainability has emerged as an important component to our everyday lives, directly shaping our daily activities— the products we purchase; the materials we recycle; and our views on politics, business, climate change, and more. While its exact definition may vary, the concept of sustainability is generally recognized as integrating the environmental, social, and economic aspects [...]

5 Steps to Targeting Your Crowd on Social Media for Thought Leadership

By | 2016-11-12T11:52:52+00:00 March 9th, 2016|Brand Strategy and Thought Leadership on the Social Web, Business Development|

In a recent post, “Why Tone of Voice for Thought Leaders on the Social Web Matters,” we explored the advantages to honing your tone of voice on social media. Tone of voice is important to establishing authenticity and trust in your brand and creating real relationships with others on social media. But many of our [...]

How Social Media Communications Plays a Role In Business Sustainability Culture Change

By | 2016-11-12T11:52:52+00:00 March 8th, 2016|Corporate Communications & PR, Executive Mindsets for Conscious Brands|

To build an effective plan for long-term business sustainability, teams must first understand that this activity involves more than just defining a vision, creating a strategy, implementing sustainability concepts, and managing the on-going processes.  Within our consulting practice we’ve found that most organizations usually have to step outside of their traditional business structures to add [...]

Sustainability Metrics: The Magic in Social Media Communications

By | 2016-11-12T11:52:52+00:00 March 7th, 2016|Corporate Communications & PR, Executive Mindsets for Conscious Brands|

Does your company track sustainability metrics?  Does your company publish a sustainability or CSR report?   Are traditional business metrics and business sustainability measures distinctly different?  Should they be compartmentalized or brought under a common understanding?  Our consulting practice finds leading companies are adopting more comprehensive definitions of sustainability and business sustainability strategies that run consistently [...]

Taking the Next Step in Sustainable Business Planning

By | 2016-11-12T11:52:52+00:00 March 4th, 2016|Business Development|

It is that time of year when business plans are under review or in complete remodel for the coming year.  Companies, large and small, are laying out budgets, strategies and work plans which these organizations feel will help their businesses prosper in 2016.  As a sustainability communications consultant, I can’t help but ask: How does business sustainability [...]