How Social Media Communications Supports Sustainable Business Value, Reputation, and Engagement

There are many challenges in sustainability communications.  The initial challenge is defining business value.  To get business sustainability action in play, you have to make a business case for sustainability.  This approach applies to all business sustainability efforts, including corporate communications and corporate outreach. A framework for companies to better communicate their environmental/social message must remain [...]

Eco Clovers for St. Patrick’s Day 2016

Did you know that there are about 10,000 regular three-leaf clovers for every lucky four-leaf clover?  Apparently, the number 4 has special meaning. It has come to be considered the number of labor and stability. Why?  In the maxim that art is "25% inspiration and 75% perspiration", four is the effort required to put the [...]

By |2016-11-12T11:52:51-05:00March 17th, 2016|Supplementary Content|0 Comments

Are You Asking the Right Sustainable Supply Chain Questions?

"If you have four walls, employees and you sell or provide a good or service to customers, then you have a footprint and a supply chain that influences that footprint." This quote was taken from a recent GreenBiz post, Sustainable Supply Chains: The New Information Highway. In this article, our sustainability communications consulting finds some interesting insight into [...]

Responding to Sustainable Business Investment Opportunities in 2016

We are a few months into 2016 and while economic forecasts for the rest of the year aren't looking too bad, investors are re-grounding themselves in the search for investment potential. These investors are looking for ‘sustainable’ returns on their investments.  Moving into the second quarter, our sustainability communications consulting practice believes that by committing capital to [...]

Key Learnings from Sustainable Retail Communications

With sustainability concepts and definitions subject to interpretation, the same business sustainability programs claimed as "sustainable" are also subject to negative commentary from various forms of media.  A strong reputation is a critical component of every business, but it is especially important in driving consumer eco awareness to a specific product or service.  Sure, eco-labels [...]

Taiga Company Celebrates it’s Outdoor Spirit at True Grit Epic Endurance Mountain Bike Race

Tough terrain, technical trails, and long distances — what does it take to race 100 miles in Santa Clara, Utah on Friday, March 12th? True Grit. TheTrue Grit Epic is a season opener for mountain bike endurance rider, Julie Urlaub — also the founder and managing partner of Taiga Company. Julie has been balancing running [...]

By |2016-11-12T11:52:52-05:00March 11th, 2016|Cycling - How We Roll|0 Comments

How Social Media Communications Overcomes Sustainability Challenges

Sustainability has emerged as an important component to our everyday lives, directly shaping our daily activities— the products we purchase; the materials we recycle; and our views on politics, business, climate change, and more. While its exact definition may vary, the concept of sustainability is generally recognized as integrating the environmental, social, and economic aspects [...]

5 Steps to Targeting Your Crowd on Social Media for Thought Leadership

In a recent post, “Why Tone of Voice for Thought Leaders on the Social Web Matters,” we explored the advantages to honing your tone of voice on social media. Tone of voice is important to establishing authenticity and trust in your brand and creating real relationships with others on social media. But many of our [...]

How Social Media Communications Plays a Role In Business Sustainability Culture Change

To build an effective plan for long-term business sustainability, teams must first understand that this activity involves more than just defining a vision, creating a strategy, implementing sustainability concepts, and managing the on-going processes.  Within our consulting practice we’ve found that most organizations usually have to step outside of their traditional business structures to add [...]

Sustainability Metrics: The Magic in Social Media Communications

Does your company track sustainability metrics?  Does your company publish a sustainability or CSR report?   Are traditional business metrics and business sustainability measures distinctly different?  Should they be compartmentalized or brought under a common understanding?  Our consulting practice finds leading companies are adopting more comprehensive definitions of sustainability and business sustainability strategies that run consistently [...]