Innovation, leadership, and strategies to build sustainable businesses and a better world

Can Social Media Capture the Interest of Investors to Secure Investment Dollars?

By |2016-11-12T11:52:43-05:00April 12th, 2016|Corporate Communications & PR, Executive Mindsets for Conscious Brands|

  Given a choice between two companies that are otherwise equal, investors will place a higher value on the one that is more open and transparent. Given that sustainable businesses embrace the concept of transparency, one would think that access to investment capital would then be easier.   Unfortunately, securing financing and investment dollars is [...]

Using Social Media to Transform Green Dreams to Green Action

By |2016-11-12T11:52:43-05:00April 11th, 2016|Brand Strategy and Thought Leadership on the Social Web, Executive Mindsets for Conscious Brands|

"We grow great by dreams.  All big men are dreamers.  They see things in the soft haze of a spring day or in the red fire of a long winter's evening.  Some of us let our dreams die, but others nourish and protect them, nurse them through bad days till they bring them to sunshine [...]

Getting All Roles in the Organization on Board With Social Media for Sustainability Communications

By |2016-11-12T11:52:44-05:00April 4th, 2016|Corporate Communications & PR, Executive Mindsets for Conscious Brands, Social Media Marketing|

Sharing is caring.  Sharing your organization’s vision, sustainability plan, and results with the greater world is caring.  Caring in a big way. Why? Because sustainability means different things to different people.  How your organization embraces sustainability and the results your business gets from taking eco actions are unique to your business.  Sharing your story of [...]