Innovation, leadership, and strategies to build sustainable businesses and a better world
How Social Media Communications Supports Sustainable Business Value, Reputation, and Engagement
There are many challenges in sustainability communications. The initial challenge is defining business value. To get business sustainability action in play, you have to make a business case for sustainability. This approach applies to all business sustainability efforts, including corporate communications and corporate outreach. A framework for companies to better communicate their environmental/social message must remain [...]