Innovation, leadership, and strategies to build sustainable businesses and a better world

Driving Business Action through Sustainable Branding

By |2016-11-12T11:52:55+00:00January 25th, 2016|Brand Strategy and Thought Leadership on the Social Web, Corporate Communications & PR, Executive Mindsets for Conscious Brands|

As companies seek to maintain the momentum of their sustainable business performance in the coming year, our sustainability communications consulting stresses that this will require more than plans, strategies, and management. It requires active engagement from a variety of key stakeholders in an aligned vision of business sustainability. For this reason we often ask our clients: Can you align [...]

Social Media Engagement Turns Your Purpose into Impact

By |2016-11-12T11:52:55+00:00January 20th, 2016|Brand Strategy and Thought Leadership on the Social Web, Executive Mindsets for Conscious Brands, Social Media Marketing|

You have an idea, a profession, or a company that has purpose. Whether that purpose is to protect the environment, eradicate a social issue, or bolster a community economy, you want to contribute to a better world. But how do you expand your propose into greater impact? That is the question our sustainability communications consultancy [...]

Applying a Strategic Framework to Business Sustainability Planning

By |2016-11-12T11:52:56+00:00January 19th, 2016|Business Development, Executive Mindsets for Conscious Brands|

For many management teams, it is time to put business planning into action.  This plan will be a roadmap that leads an organization on one of an endless number of possible journeys.  It promotes common understanding among internal stakeholders and is a communication tool to the external world of company’s values, goals, and business sustainability strategies. This [...]

Increasing Stakeholder Collaboration Is Key to Addressing Sustainability Challenges

By |2016-11-12T11:52:56+00:00January 14th, 2016|Corporate Communications & PR, Executive Mindsets for Conscious Brands|

Corporate boardrooms today have a keen interest in stakeholder engagement, in particular leveraging the knowledge and eco awareness of individuals already in place within a business and value chains in which they operate.  Exploring these knowledge networks, our professional consulting interests drive us to learn what it takes to harness the power of collective thought in the pursuit of [...]

How to Incorporate Sustainability in Your Business Strategy

By |2016-11-12T11:52:56+00:00January 13th, 2016|Executive Mindsets for Conscious Brands|

Are you embracing sustainability as a way to gain a long-term competitive market advantage or just as a marketing strategy? Does your definition of sustainability include only the environment? The answers to these basic questions often compartmentalize business strategies and set varying business sustainability efforts apart. Leading companies are adopting more comprehensive definitions and business sustainability strategies that run [...]

Keys for Sustainable Supply Chain Management in 2016

By |2016-11-12T11:52:56+00:00January 12th, 2016|Corporate Communications & PR, Executive Mindsets for Conscious Brands|

Today, leading supply chain focused organizations define visibility as a critical first step in managing business risk and defining the tomorrow’s business sustainability opportunities. Our consulting practice has witnessed how leading executives are taking a total-view perspective to redefine the value characteristics and performance measures of a ‘new’ sustainable supply chain.  In fact, A few organizations are taking this [...]

Will Materiality Unlock Business Sustainability Value in 2016?

By |2016-11-12T11:52:57+00:00January 11th, 2016|Executive Mindsets for Conscious Brands|

As the global expectation for business sustainability and resulting corporate action continues to grow, many leading companies are embracing sustainability as a means to gain a long-term competitive advantage.  These organizations are adopting a more comprehensive definition of business sustainability that runs consistently through core business processes and aligns with their stakeholders engagement strategies. In 2016, many experts are [...]

Get a New Year Jump-Start with Sustainable Supply Chain Management

By |2016-11-12T11:52:57+00:00January 8th, 2016|Executive Mindsets for Conscious Brands|

Progressive supply chain approaches over the past few decades have move corporate efforts beyond the traditional buy/supplier adversarial relationship.  More recently organizations have capitalized on the value in aligning supply chain goals in an advanced business sustainability framework.  As these sustainability concepts begin to emerge within supply chain discussion, companies continue to push sustainable supply chain management efforts in [...]

What Role Does Social Media Engagement Play in Sustainability Communications with Stakeholders?

By |2016-11-12T11:52:57+00:00January 7th, 2016|Brand Strategy and Thought Leadership on the Social Web, Executive Mindsets for Conscious Brands, Social Media Marketing|

As global expectations for sustainable businesses practices continue to intensify, many leaders are beginning to view business sustainability as a key component of their long-term business planning process.  In addition, our professional consulting practice finds that executives are embracing a more comprehensive definition of business sustainability.  They are closing the traditional gap between business planning and corporate action through effective [...]

Design for the Future Is a Hallmark of Business Sustainability

By |2016-11-12T11:53:05+00:00November 25th, 2015|Corporate Communications & PR, Executive Mindsets for Conscious Brands|

“As design proceeds down a path of increasing constraints and increasing refinement, so does the process of envisioning and planning for sustainability within the context of addressing and crafting a new service, experience, product or even business.” -How to Design Beyond the Product: Innovating Our Way Forward. These concepts were presented in a previous GreenBiz post and are [...]