Can social media save the world? Considering that for the first time in the history of humanitarian aid, the internet and social media provides individual donors and worthy organizations the ability to connect meaningfully on opposite sides of the world, I'd have to say, yes. Social media can help save the world.
In my professional consulting, I've used social media to expand eco awareness and introduce sustainability concepts to others. Social media is effective because it addresses two of the biggest hurdles of social change: reaching the people who can actually make a difference, and providing the means and channels for them to do so.
Imagine my delight when asked by ColoradoGives.org to deliver a Social Media for Social Good webinar to Colorado's nonprofits to educate on the use of social media to inspire philanthropy and donation for Colorado Gives day, December 10, 2013. Briefly, here's more on Colorado Gives Day. It is an initiative to increase philanthropy in Colorado through online giving. Presented by Community First Foundation and FirstBank. Colorado Gives Day has taken place during a 24-hour period each winter since 2010. Donations are accepted through the website ColoradoGives.org, with a goal to inspire and unite Coloradans in supporting local nonprofits.
I presented, The Social Media for Social Good webinar, which covers storytelling techniques using Twitter, Facebook, and Pinterest with the objective to increase brand awareness and foster online giving.
You are welcome to view the slides and listen to a recording of the webinar here. A special thank you to ColoradoGives.org and the Colorado nonprofits that participated!