Energy is big news right now. Rapid changes are taking place in the United States and around the world in energy trends and infrastructure, from the decline of coal and variability of oil to the rise of natural gas and renewable energy. If you follow energy news and conversation, you can’t have missed it.
For sustainability leaders in almost any business or industry, staying on top of energy news and conversation is imperative for thought leadership. And we have a way for them to quickly stay on top of and participate in real-time energy news and conversation. It’s called Twitter.
On Twitter, you can target information you are looking for with the use of hashtags. Follow a trending hashtag and you have suddenly tapped into real-time communications on your topic. Popular hashtags for renewable energy include #Energy, #Solar, #PV, #Wind, #Renewables, #RenewableEnergy, #EnergyEfficiency, and #Power. Let’s take a look at what we get for #Solar and #Wind.
After typing in the hashtag #Solar into the Twitter search bar, these are a few posts that come up. They should give you a sense of the major conversations about solar energy trending around the world.
The hashtag #wind is the same story as #solar – it tells us a lot about what’s going in the minds of global renewable energy conversationalists.
Twitter is a powerful social media tool for businesses communications and thought leadership. Used strategically, it can increase brand exposure, nurture business relationships, expose you to new networks of contacts, and forward conversation about sustainability. If you’d like to learn how Twitter can be used as a business-winning tool for your company or personal brand, contact us or sign up for our Executive Thought Leadership of Social Media Webinar Series.