By now, a majority of small business owners know that social media—Facebook, Twitter, Instagram, YouTube and LinkedIn—are important for reaching prospects, customers and business partners. However, that still doesn’t make it easy to block out the time for creating and executing a social media strategy, especially in businesses that don’t have a dedicated employee to manage these channels. So if you need a reminder of why social media needs to be one of your priorities, here are some of its most important benefits:
Increased brand recognition: Social media helps boost your business’ visibility with both current customers and potential prospects, and gives you a direct way to share your brand’s voice and content with them.
Improved customer service: Many of today’s consumers flock to social media to seek assistance, ask questions or provide feedback to a brand’s customer service team. Your business will miss those conversations—and a chance to prevent bigger problems—if you’re not on social media.
Improved communications on green/ sustainability commitments: Consumers now expect companies to have a social media presence, but sustainability initiatives appear to be suffering from poor communications. This is significant because organizations that undertake major sustainability initiatives can still fail if there is a discrepancy between what they are doing and the perception of stakeholders. Social media bridges the gap and is an effective medium towards educating others on your sustainability commitments.
There are important benefits to small business owners engaging on the social channels. Again, time and resources may be limited. That’s where we can help. We offer social media managed services to promote your business, boost sales, and drive the sustainability conversation to new heights. Contact us today to learn more.