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Fraud is unfortunately one of the most common problems that businesses of all types have to learn to deal with. If you are in charge of a business and you want to make sure that it is being kept as safe from fraud as possible, there are many steps you can take to help with that. In this post, we’ll look at a number of the main ways in which you can defend your business against fraud. All of the following things are well worth being aware of and making use of as best as you can. Get A Fraud Partner For Payments One of the most common types of fraud that businesses can be victims of is payment fraud. With this, the problem is that payment fraud has become more and more sophisticated in general, to the point that it can be very tough to overcome or avoid this kind of fraud altogether. However, it is possible, and the solution that most businesses use is to find a fraud partner who can help, who is usually a payment processing provider who is able to protect against such attacks. That’s something you may therefore want to consider. Train Your Staff To Detect Fraud It’s best if you can ensure that your staff are able to detect fraud as easily as possible, because that is going to mean that much less of it gets through undetected. You are not necessarily asking them to deal with the attempted fraud they spot, merely to identify it, so that it is being caught out in the early stages. That alone can make a huge difference, and should mean that you are going to have much less fraud going on in general. So training your staff is hugely important all in all. Be Preventative In every way that you try to defend against fraud , it’s best if you are being preventative rather than reactive. As long as you are doing that, it’s going to be much more effective for keeping your business safe, so this is absolutely the way that you should go about this as much as possible. Being preventative means that you are going to have a much better ability to keep your business safe from fraud, and that everyone is going to find it much easier to keep at bay. This is absolutely the focus that you should try to have. Audit Carrying out audits is another really useful thing you can do to ensure that you are defending your business as well as possible against the reality of fraud. With audits, the point is that you are going to see any potential issues that might arise early on, so that you should be able to deal with them as soon as possible. That’s something that is going to be hugely helpful, and it’s important that you are doing all you can to make use of audits as well as possible. That is going to have a huge impact in the end.
Can you make your business more eco friendly without struggling to get to this point? It’s an important question, and one that you need to know the answer to as a business owner. The good news is that there are ways that you can achieve this goal, and it doesn’t have to be too tough to do so. If you’re not quite sure about where to start, you’ve come to the right place as this is exactly what we’re going to be looking at. Keep reading down below if you would like to find out more. Go Paperless The first thing that you should consider doing is going paperless . Now, ideally, you should have done this already, or done this to an extent as most companies have. It’s not always going to be possible to go completely paperless depending on what kind of business you run, but you can do your best. There isn’t much that can’t be done online, and there’s really not much reason for any business to be using a massive amount of paper these days. If you need some advice on how to do this efficiently, then you can look into this online. A little research and you should have a whole list of ideas that you can use to take your business paperless without much of a fuss. Change Your Packaging Another thing that you should be doing is changing your packaging. If you have the standard plastic packaging for your product that has been the norm for the last few decades, we recommend taking a look at alternative options. Look into choices that are biodegradable and recyclable to do your part for the planet. This might mean a quick Google search into folding carton manufacturers near me to get an idea of how much this is going to cost, and the practicalities of making such a change. Improve Your Energy Efficiency Last but not least, you should look into improving your energy efficiency as a business. The world’s resources that we are all using are finite, and we need to start conserving that and coming up with new ways to generate our energy. If you’re a business that is in a stable enough position to look into alternative forms of energy , then we strongly urge you to do so. Solar and wind are great options to look at if you want an idea of where to begin. We’re not saying that you should make the switch completely if you’re unable, but even half the time will help dramatically. We hope that you have found this article helpful, and now see some of the ways that you can make your business more eco friendly without massively struggling to get there. The last thing that anyone needs is to constantly be struggling with making changes in their business, especially ones that are for the greater good because if they cause too much stress, businesses will give up on them. So, if you try out these things, you will be doing your part for the environment, without creating problems for yourself.
Sustainable brand development is an ongoing but core part of modern business. Owing to customer expectations and changing world regulations, your company can’t afford to ignore eco-consciousness. From finding the right audience to transparency, here are some ideas. Partner with the Right Promo Service Every brand needs some kind of promotion. How else would people know about your business? There are numerous ways you can do this these days beyond traditional print media like magazines, TV, and radio. The internet is a great example. However, people love merchandise and official products. Promotional products like sustainable business cards and reusable water bottles will help reduce waste. For paper, in the US alone, this is 85 million tonnes per year. Target Eco-Conscious Consumers Finding the right audience is perhaps the most significant part of any branding strategy. The tactics you use to do this can vary. Online ads, SEO, and digital marketing are among the top ones for a modern business. Using web tools such as social media, you can laser-focus your branding efforts on the people most likely to engage. This saves time and money. However, it also means you won’t necessarily waste resources such as paper on unnecessary branding. Commit to Sustainable Brand Development Any company can state they will become greener. But as we have seen in the past, false promises are made. Known as “ greenwashing ,” some businesses actively lie about their commitment to sustainable practices and are proven to contradict what they say: Claiming things like bottles are made from recycled materials. Lying about the exact amount of carbon your business emits. Using sustainable materials but still contributing to deforestation. Not committing to what you say is a waste since over 80% of people want their favorite brands to become more sustainable. Therefore, in practice, sustainability would have a major impact on future customer retention. It also elevates your brand above competitors who aren’t green. Be Open and Authentic About It It’s all well and good stating that your business will strive to be more sustainable. But words are empty until actions are taken. You can establish a better rapport with the audience by detailing the actions you are taking and informing them when you do. An open and authentic blog post can be all it takes to bridge the gap. When people see you are making an active contribution to your green statements, they will respond with whole hearted support for your brand moving on. Encourage Customer Contribution There is no business without customers. It always helps to include them in the brand in some way. This can be taking polls, sending out newsletters and surveys. The feedback you get from customers will tell you how they really feel and this makes it easier to implement changes. However, 42% of businesses actually don’t bother using feedback tactics . Yet this can work in your favor when you consider that the competition might not be using this valuable data. Summary Partnering with green services for things like promotional materials will help as part of your sustainable brand development program. However, you must actively commit to your initiative and show customers you are making changes. You can make decisions based on feedback.