Julie Starr, Founder and Managing Partner

Julie Starr is a seasoned corporate communications specialist with over 17 years of experience crafting and executing results-driven digital and social strategies in the ESG and sustainability space. She partners with multinational corporations, NGOs, consultancies, small and mid-sized businesses, and executives to authentically engage stakeholders and amplify their sustainability impact across digital and social platforms.

Julie’s expertise spans critical sustainability topics, including:

• Recycling and the circular economy
• Sustainable packaging
• Water stewardship
• Climate action and decarbonization
• Biodiversity, reforestation, and regenerative agriculture
• Investor communications

With a strategic approach to sustainability storytelling, Julie translates complex environmental initiatives into clear, compelling narratives that inspire action, foster trust, and deliver measurable results. She works closely with senior leaders to elevate sustainability messaging and enhance executive thought leadership on pressing environmental issues.

Julie holds a BA in Political Science from Indiana University of Pennsylvania and has completed IT studies at Southern Methodist University, enabling her to integrate social, technological, and environmental business objectives seamlessly.

Sheffie Robinson, MBA, PSM, CWDP, PMP®

Sheffie Robinson brings over 20 years of experience in technology development and over 15 years in retail sales, marketing, and merchandising. Her career spans industries including wireless, specialty apparel, consumer packaged goods, electronics, and mass retail, where she has held leadership roles ranging from store-level associate to regional manager, overseeing nearly 800 employees across 200 locations in five states.

As a serial entrepreneur, software engineer, and sociologist, Sheffie specializes in leveraging technology to solve critical challenges, particularly in gender and racial equity. She is the CEO of Shamrck, an AI-driven platform that enhances workforce development through data mining and predictive analytics in career and technical education programs.

In addition to her leadership in technology, Sheffie is a skilled freelance web and logo designer working primarily with small to medium-sized businesses. Her capabilities include web hosting, SEO, content management, web marketing, social media development, and campaign management.



Sheffie’s dedication to diversity, equity, and inclusion drives her mentorship of startups, where she supports underrepresented founders in product development, branding, and project management. Her efforts empower businesses to remain lean and focused as they scale.