Our Team


Julie (Urlaub) Starr, Founder and Managing Partner


Julie is a communications specialist with over 15 years of experience in developing and executing results-driven digital/social strategy communications in the ESG and sustainability space. She helps multinational corporations, non-government organizations (NGOs), consultancies, small and mid-sized businesses, as well as, executives and sustainability professionals authentically engage with stakeholders on the digital and social web related to ESG/ sustainability issues, including recycling and the circular economy, water and water stewardship, climate, biodiversity, reforestation, regenerative agriculture, and investor communications. Julie leverages a BA in Political Science from Indiana University of Pennsylvania and IT studies from Southern Methodist University to meet the social, technological, and environmental business objectives of Taiga’s clients.

Sheffie Cochran, IT and Administration Support


Sheffie Cochran has over 16 years of sales, marketing, and merchandising experience in the retail sector through channels such as business to business, business to consumer, outside sales, inside sales, and route management. Industries include wireless, specialty apparel, consignment, proprietary education, consumer packaged goods, electronics, and mass retail. Her career spans various capacities ranging from store level associate to regional manager, managing close to 800 employees in over 200 locations in up to 5 states.


In addition to experience in retail, Sheffie Cochran is a freelance web and logo designer with specialization in WordPress. Her experience has been primarily with PHP based software with a client base of small to medium businesses. She has also done contract work for various web design firms and virtual businesses in Second Life by Linden Labs. Web design experience includes web hosting, SEO, web marketing, content management, social media development, and campaign management.

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