3 Eco-Friendly Marketing Strategies That Work

Julie Starr • Mar 11, 2022

Every business owner knows that they need to advertise their company. It offers a host of benefits, including:

Increasing brand visibility.
Boosting your sales.
Improving customer engagement.

If you’re environmentally conscious, you might believe that many marketing and sales initiatives are somewhat wasteful. It’s not uncommon to want to develop eco-friendly marketing strategies and business initiatives. Figuring out how to do this, however, can be difficult. That doesn’t mean that it’s impossible. All you have to do is consider the results of your marketing, and make sure that you are choosing the right companies to work with. For those custom hoodies you had in mind, avoid fast fashion companies that don’t meet your ethical standards. There are so many other more sustainable businesses that you can choose from. There are more than a few things you can do that’ll be more than helpful. Not only will these help you make your company more eco-friendly, but they could also improve your sales.

Eco-Friendly Marketing Strategies That Work: 3 Top Choices

Have An Eco-Conscious Design

It’s one thing to have as many eco-friendly marketing strategies as you can. Unless you have an environmentally friendly product , however, it’s all for naught. You’ll need to focus on this from the start.

Designing your product to be eco-conscious is an effective marketing strategy for your company. When you’re brainstorming this, keep a few things in mind.

These include:

Where will you source your materials from?
How will your products be delivered?
Is there any waste in the manufacturing process?

Aiming to address these in an environmentally-friendly way as possible is recommended. Though this will take effort, it’ll pay off.

Have Branded & Sustainably Sourced Merch

It’s not uncommon for brands to start selling merchandise with their logos and similar designs on it. It can be an effective marketing technique.

Wholesale embroidery suppliers , among others, offer such clothing at cost-effective prices. It can also be one of the more eco-friendly marketing strategies to choose from. You’ll need to go about it the right way, however.

Choosing the right suppliers and materials will be the most important part of this. Ensure that they’re ethically and sustainably sourced.

Ensuring that you use recycled materials for the packaging, among other things, is recommended.

Convert Entirely To Digital Marketing

More and more companies are focusing on digital marketing rather than traditional marketing. There are more than a few reasons for this . Better and more actionable results can be the most notable.

Alongside this are a few unexpected benefits of digital marketing, however. One of the more notable is that digital marketing can be more environmentally friendly than some traditional marketing techniques.

As such, it can be more eco-friendly. That’s especially true when compared to billboards, newspaper ads, and more.

Eco-Friendly Marketing Strategies That Work: Wrapping Up

If you need eco-friendly marketing strategies and business initiatives that help your business, there are more than a few to choose from. Using many of them can be recommended.

While these could have an impact on your costs, that doesn’t have to be a bad thing. Quite a few people are happy to pay more if a brand is environmentally-friendly; You can offset your increased expenses with higher prices.

Coupled with that should be the increased business you’ll see as a result of your eco-friendly marketing strategies. There shouldn’t be anything stopping you from implementing them.

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Simple Steps To Make Your Office Space More Eco-Friendly

By Julie Starr • 07 Oct, 2024

Becoming more eco-friendly and running a greener business is a responsibility that business owners really need to think more about. The good news is that if you spend a lot of time in your office, there are plenty of ways to make it more eco-friendly without having to overhaul everything and start again (which isn’t just disruptive, but expensive too). So, if you’re ready to get started, here are some simple steps to make your office space more eco-friendly; read on to find out more. Use Energy-Efficient Lighting This idea is a simple one that you can do no matter what else might be on your list of tasks - it’s quick, easy, and really makes a difference; change your light bulbs to something more energy efficient. If you’re still using traditional fluorescent bulbs, it’s time to upgrade to LED which doesn’t just last longer, but also uses a lot less energy. They’re easy to install and they’ll help you cut down on your office’s energy usage almost instantly. If possible, you should make the most of natural light too, so think about rearranging your workspace to let in more sunlight, which saves energy and can boost your mood - it’s a win-win that you can do right away. Prioritize Air Quality The air you breathe matters, and keeping it clean can do wonders for your health and the planet. One way to improve air quality is by adding plants to your workspace because plants are natural air purifiers, and as a bonus, they’ll make your office feel more inviting. Another great idea is to make sure your office’s HVAC system is working efficiently, and having air duct cleaning done by professionals is an easy step you can take to improve air quality and ensure your heating and cooling systems aren’t wasting energy. Clean air ducts mean cleaner air, less strain on your system, and even lower energy bills, so it’s a simple but really effective thing to do. Switch To Reusable Products If your office is still stocking up on single-use plastic items, it’s time for a change - swap your disposable cups, utensils, and plates for reusable ones and you’ll be surprised at how much waste to eliminate. And what about encouraging people to bring their own mugs and water bottles to work? Give them tea, coffee, and water to refill everything with, and you’ll be doing your bit to help the planet and have less waste to deal with as well. And don’t stop with these things either - there are loads of reusable products that could be useful in your office. You could have refillable pens and ink cartridges for your printer, for example. Go Paperless Speaking of your printer, is that an office machine you actually need? If you were to go digital and aim for a paperless office , you might be able to do away with the printer, which means less money spent on ink and paper, and less energy used altogether. You should be able to set up a system where documents can be shared online and stored electronically, and there are plenty of tools around to help you do exactly that (and much more). If you don’t need to print something and you don’t need a physical copy of a document, don’t make one - just use the digital version instead and you’ll be a lot more eco-friendly.

3 Most Unsustainable Industries & What They're Doing To Be More Eco-Conscious

By Julie Starr • 04 Oct, 2024

Sustainability often gets pushed on the common person. Joe Public is told to be more sustainable with their daily habits as the government pushes for more eco-friendly measures. This is all well and good - but does it really matter when 71% of greenhouse gas emissions come from just 100 companies around the world? Small business owners are desperate to prove their sustainability, but what are bigger companies in some of the most polluting industries doing to help? We’ve taken three of the least sustainable sectors on the planet and explored the unique ways they’re trying to cut down on emissions and be more eco-friendly. Mining Any industry revolving around drilling underground will not be very environmentally friendly! Mining causes a lot of pollution, but its unsustainability often comes from the way it damages local environments and ecosystems. So, what is this industry doing to change things? It’s largely focusing on more responsible mining practices to reduce waste and mitigate the impact on local environments. This is done through mining dust suppression systems to prevent airborne pollution, reforesting mining sites when they’re no longer in use, and recycling as many materials as possible. Is it perfect? No, but it’s a step in the right direction. Fossil Fuels Shock horror; the fossil fuels industry is the most damaging to our environment. Finding ways to change the scope of this sector is the key to ensuring a better future for all. Some companies in this industry are trying to do this through carbon capture and storage. This is a technique where CO2 emissions are captured before they’re released into the atmosphere and stored underground. Realistically, the main thing fossil fuel companies should be doing is pushing for more renewable energy sources. Many are doing this - though reports suggest they’re not investing as much as they should. If fossil fuel companies dumped more money into developing biofuels and other renewable sources, pollution from this industry would drop dramatically. Fashion The most unbelievable stat to take from this post is that the fashion industry is responsible for 10% of our global carbon footprint . That’s remarkable (and worrying), considering how most of us don’t view it as a “dangerous” industry. Fast fashion is the main problem; poorly-made goods are pumped out at a rapid rate, and consumers constantly buy new things. Fashion companies are trying their best to resolve this. Most big brands will now have sustainable lines using recyclable materials. Consumers also hold the key to solving this problem: stop buying new clothes all the time and wear yours for longer. Or buy pre-owned clothes to slow down the fashion production line. Companies can still do more as well: they are trying to adopt more eco-friendly production processes that use less water and energy. The moral of this post is that everyone can do their bit to fight for a more sustainable future. Keep this in mind for your small business . It doesn’t matter what industry you’re in; there will always be ways to promote eco-friendly practices.