3 Eco-Friendly Marketing Strategies That Work

Julie Starr • March 11, 2022

Every business owner knows that they need to advertise their company. It offers a host of benefits, including:

Increasing brand visibility.
Boosting your sales.
Improving customer engagement.

If you’re environmentally conscious, you might believe that many marketing and sales initiatives are somewhat wasteful. It’s not uncommon to want to develop eco-friendly marketing strategies and business initiatives. Figuring out how to do this, however, can be difficult. That doesn’t mean that it’s impossible. All you have to do is consider the results of your marketing, and make sure that you are choosing the right companies to work with. For those custom hoodies you had in mind, avoid fast fashion companies that don’t meet your ethical standards. There are so many other more sustainable businesses that you can choose from. There are more than a few things you can do that’ll be more than helpful. Not only will these help you make your company more eco-friendly, but they could also improve your sales.

Eco-Friendly Marketing Strategies That Work: 3 Top Choices

Have An Eco-Conscious Design

It’s one thing to have as many eco-friendly marketing strategies as you can. Unless you have an environmentally friendly product , however, it’s all for naught. You’ll need to focus on this from the start.

Designing your product to be eco-conscious is an effective marketing strategy for your company. When you’re brainstorming this, keep a few things in mind.

These include:

Where will you source your materials from?
How will your products be delivered?
Is there any waste in the manufacturing process?

Aiming to address these in an environmentally-friendly way as possible is recommended. Though this will take effort, it’ll pay off.

Have Branded & Sustainably Sourced Merch

It’s not uncommon for brands to start selling merchandise with their logos and similar designs on it. It can be an effective marketing technique.

Wholesale embroidery suppliers , among others, offer such clothing at cost-effective prices. It can also be one of the more eco-friendly marketing strategies to choose from. You’ll need to go about it the right way, however.

Choosing the right suppliers and materials will be the most important part of this. Ensure that they’re ethically and sustainably sourced.

Ensuring that you use recycled materials for the packaging, among other things, is recommended.

Convert Entirely To Digital Marketing

More and more companies are focusing on digital marketing rather than traditional marketing. There are more than a few reasons for this . Better and more actionable results can be the most notable.

Alongside this are a few unexpected benefits of digital marketing, however. One of the more notable is that digital marketing can be more environmentally friendly than some traditional marketing techniques.

As such, it can be more eco-friendly. That’s especially true when compared to billboards, newspaper ads, and more.

Eco-Friendly Marketing Strategies That Work: Wrapping Up

If you need eco-friendly marketing strategies and business initiatives that help your business, there are more than a few to choose from. Using many of them can be recommended.

While these could have an impact on your costs, that doesn’t have to be a bad thing. Quite a few people are happy to pay more if a brand is environmentally-friendly; You can offset your increased expenses with higher prices.

Coupled with that should be the increased business you’ll see as a result of your eco-friendly marketing strategies. There shouldn’t be anything stopping you from implementing them.

< Older Post

Newer Post >

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024

In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024

Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.