4 Crucial Concerns When Addressing Sustainability in Business

Julie Starr • June 17, 2021



Business sustainability is the ability of a business to endure different scenarios. Ensuring business posterity is a progressive task where you need to take all sectors into consideration. Your financial, social, and economic status should align with the sustainability goals. It is impossible to work on one front and ignore the other sectors since they are co-related. 

When making a business plan, there is always the big question of the bigger picture. Focusing your efforts on answering the question will keep you on track to business prosperity and posterity. This journey will make you invent and reinvent numerous strategies to stay afloat and grow your business. 

Here are some of the methods you can use to secure sustainability in your business:

Good Environmental Practices

The green movement has taken over businesses globally. Every entity is going green through their energy and disposal choices – which are the most sensitive concerns. You need to identify how you can incorporate renewable energy options in your operations. Even though some of these energy sources will have high initial capital costs, they will significantly reduce operational costs.

You should also consider your means of waste disposal if any. Utilize the principle of the 3Rs per environmental regulations: reuse, recycle and reduce. You need to investigate methods you can use to manage your wastes —Master the art of minding the environment by seeking alternative and lasting environmentally friendly ways. 

Financial Management

Proper financial management is critical in ensuring business sustainability . Most business sustainability tasks will require your financial input. You need to re-strategize to finance your new business plans. You can’t initiate these funding plans if you do not know the actual business position of your company. Sometimes you may need to forego an essential part of your business to achieve your goals. 

You need to analyze your current financial records and the proposed plans to identify how you can finance these plans. The accuracy of your financial records will play a significant role in influencing your decision. Therefore, you need to check in on your financial reporting and affirm its accuracy. Comparing your current status to the expected results will also help you determine your progress and whether you need to change course to achieve business sustainability. 

Leadership Concerns

The captain of the ship always steers the vessel. Hence, if you lose your way in leadership, your business will soon follow suit. You need to ensure that you constantly improve your leadership skills. You can attend seminars and webinars to connect and network with different individuals. Their aura and command of the market will surely rub off on you, thus creating a beneficial impact. 

You can also take a leadership and business management course that will boost your understanding of the business and industry in general. Taking an online analytics degree will help you in the financial analysis and decision-making in your business. 

Quickly Adapting to Change

Change is inevitable, and you should prepare yourself accordingly. It would help if you worked on embracing change and turning it in your favor. It is the most efficient way of handling change. 

Business sustainability is a beneficial concept that most firms should adopt. However, you need to address the mentioned concerns if you want to have a shot at it!

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
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