4 Simple Tips to Create More Sustainability Within Your eCommerce Company

Julie Starr • May 6, 2022



As the world becomes more environmentally conscious, businesses are starting to see the importance of sustainability. Consumers want to buy from companies that align with their values, and being sustainable is one of the most important values a company can have. So if you’re looking for ways to make your eCommerce company more sustainable, look no further! This blog post will discuss four simple tips that will help you get started.

1) Use recycled or recyclable packaging materials

One of the simplest ways to make your eCommerce company more sustainable is to use recycled or recyclable packaging materials. This includes using recycled paper for packing material, using recyclable cardboard boxes , and avoiding plastic packaging. This will help reduce your company’s environmental footprint, but it will also send a strong message to your customers that you care about sustainability. If you’re unsure where to start, try reaching out to your local recycling center or searching for recycled packaging materials online.

2) Implement green shipping practices

Another way to make your eCommerce company more sustainable is by implementing green shipping practices. This includes using recycled shipping materials, using eco-friendly shipping methods (such as ground shipping instead of air shipping), and offsetting your carbon emissions. You can learn more about green shipping practices by doing a quick search online or reaching out to other sustainable businesses in your industry. Additionally, many shipping companies (such as UPS and FedEx) offer green shipping options, so be sure to ask about these when making shipping decisions for your business.

3) Invest in a sustainable warehouse

If you have your warehouse or storage space for your eCommerce business, you can do a few things to make it more sustainable. First, try to use energy-efficient lighting throughout the space. Also, consider investing in solar panels to help offset your energy consumption as well as a more reliable warehouse racking system . And finally, make sure that any appliances or equipment you use are Energy Star certified. These simple steps will help reduce your carbon footprint and save you money on your energy bills in the long run.

4) Educate your team and customers about sustainability

One of the most important things you can do to create a more sustainable eCommerce company is to educate your team and customers about sustainability. This includes providing information on your website and social media channels about your sustainable practices , hosting events or webinars on sustainability, and offering discounts or rewards for customers who shop sustainably. By educating others about the importance of sustainability, you’ll help reduce your company’s environmental impact and encourage others to adopt sustainable practices in their own lives.

Sustainability is becoming increasingly important to consumers, so businesses must start taking steps to be more sustainable. Hopefully, these four tips will help you make your eCommerce company more sustainable.

Can AI Support Environmental Sustainability? 5 Ways It's Already Making an Impact

By Julie Starr • May 12, 2025
As conversations about artificial intelligence (AI) evolve from hype to implementation, many sustainability professionals are beginning to ask: Can AI actually support environmental goals—or is it just another tech distraction? At Taiga Company, we believe this is exactly the right kind of question. New tools should be approached with thoughtful inquiry and grounded optimism. While there’s plenty of noise in the AI space, we’re also seeing early signals that AI, when applied responsibly, may offer significant benefits in advancing sustainability strategies. Below are five science-backed ways AI is already being used to support environmental sustainability—with links to explore the data behind each. 1. Optimizing Energy Use and Efficiency AI can analyze and forecast energy needs, detect inefficiencies in real time, and automate building and grid-level energy decisions. Google, for example, used DeepMind’s AI to reduce the energy used for cooling its data centers by 40% —a significant operational and environmental win. 2. Enhancing Climate Modeling and Prediction AI improves the accuracy and speed of climate models by processing vast datasets (like satellite data and atmospheric readings) faster than traditional tools. This can help scientists and policymakers better anticipate extreme weather, sea level rise, and other climate-related risks. 3. Enabling Smarter Agriculture and Resource Use In agriculture , AI supports precision farming—using data to guide decisions around water use, fertilizers, and pest management. These tools can reduce resource consumption and emissions while supporting food security. 4. Accelerating Circular Economy and Waste Reduction AI is being used to automate waste sorting, track materials through supply chains, and improve transparency around recycling and reuse. These innovations support circular economy goals and help reduce landfill and emissions. 5. Monitoring Ecosystems and Biodiversity AI-powered sensors, drones, and satellites can track deforestation, monitor endangered species, and even detect illegal activity in protected areas—helping conservation efforts scale more efficiently. What This Means for Corporate Sustainability For corporate sustainability leaders, these examples show that AI is not a magic solution—but it might be a valuable tool in the toolkit. Like any technology, its value depends on how it’s implemented, what data it's trained on, and whether it’s integrated with strategic goals. This is where communications plays a vital role. At Taiga Company, we help organizations articulate how technologies like AI fit into their broader environmental and business commitments. Whether through thought leadership, stakeholder education, reporting language, or digital engagement, our communications support helps make new tools understandable, actionable, and credible. We focus on: – Translating complex innovation into clear, values-aligned messaging – Engaging internal and external stakeholders on their learning journey – Showcasing measurable impact while aligning with evolving standards and frameworks – Sharing best practices in a way that encourages collaboration and informed adoption AI is not just a technology story—it’s a communication opportunity. It invites sustainability leaders to educate, inspire, and engage stakeholders around how they are navigating this next chapter.

What You Call It vs. What You Do: Communicating Impact Beyond ESG Labels

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.