4 Simple Tips to Create More Sustainability Within Your eCommerce Company

Julie Starr • May 6, 2022



As the world becomes more environmentally conscious, businesses are starting to see the importance of sustainability. Consumers want to buy from companies that align with their values, and being sustainable is one of the most important values a company can have. So if you’re looking for ways to make your eCommerce company more sustainable, look no further! This blog post will discuss four simple tips that will help you get started.

1) Use recycled or recyclable packaging materials

One of the simplest ways to make your eCommerce company more sustainable is to use recycled or recyclable packaging materials. This includes using recycled paper for packing material, using recyclable cardboard boxes , and avoiding plastic packaging. This will help reduce your company’s environmental footprint, but it will also send a strong message to your customers that you care about sustainability. If you’re unsure where to start, try reaching out to your local recycling center or searching for recycled packaging materials online.

2) Implement green shipping practices

Another way to make your eCommerce company more sustainable is by implementing green shipping practices. This includes using recycled shipping materials, using eco-friendly shipping methods (such as ground shipping instead of air shipping), and offsetting your carbon emissions. You can learn more about green shipping practices by doing a quick search online or reaching out to other sustainable businesses in your industry. Additionally, many shipping companies (such as UPS and FedEx) offer green shipping options, so be sure to ask about these when making shipping decisions for your business.

3) Invest in a sustainable warehouse

If you have your warehouse or storage space for your eCommerce business, you can do a few things to make it more sustainable. First, try to use energy-efficient lighting throughout the space. Also, consider investing in solar panels to help offset your energy consumption as well as a more reliable warehouse racking system . And finally, make sure that any appliances or equipment you use are Energy Star certified. These simple steps will help reduce your carbon footprint and save you money on your energy bills in the long run.

4) Educate your team and customers about sustainability

One of the most important things you can do to create a more sustainable eCommerce company is to educate your team and customers about sustainability. This includes providing information on your website and social media channels about your sustainable practices , hosting events or webinars on sustainability, and offering discounts or rewards for customers who shop sustainably. By educating others about the importance of sustainability, you’ll help reduce your company’s environmental impact and encourage others to adopt sustainable practices in their own lives.

Sustainability is becoming increasingly important to consumers, so businesses must start taking steps to be more sustainable. Hopefully, these four tips will help you make your eCommerce company more sustainable.

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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