4 Ways To Make Your Business Appealing To Future Employees

Julie Starr • January 3, 2022



Are you finding that your business has a high employee churn rate ? This is not uncommon and it simply means you have to change the way you and the business are. In the long run, a high churn rate can bring your business crashing down. It can cost a small fortune to advertise a post and take time out from the day to interview individuals. If you get the right people the first time around then it can save you both money and time. 

Going Green

A lot of people these days look for businesses that have a green element to them, a company that cares about its impact on the environment. More often than not, if you have a section on your website that explains what you do for the planet will be enough to satisfy the employees that want to work for a green company.

A green company does more than just recycle the odd bit of paper. To find out how your company can go green, conduct an energy audit. This will give you ways to be more sustainable and save money. 

Being Approachable

One of the most important factors in gaining high-quality employees is to be approachable as a boss. Nobody wants to work for an ogre that growls commands at them each time something goes wrong. If there are problems in the workplace then you will need to be on hand to reassure your employees and do your best to rectify any problems before they escalate. 

Workplace bullying and harassment is a thing and it can cost you, staff members, if they feel you aren’t handling it the right way. Hearing everyone out and having a zero-tolerance approach will mean your employees feel heard and understood. 

Training 

A great company will want to train their employees to better them and give them more opportunities. People won’t want to stay on the same rung of the career ladder. They want to train and further their careers with a wonderful company they enjoy working for. There are always specific training companies out there for your business. For example, if you are running a construction business and you want to train your employees then you could check out Kallibr courses . 

Training often means certificates that go a long way in an employee’s professional development folder. When they come to apply for jobs higher up in your company they will be able to show off these certificates and prove they have the knowledge and skills needed for the new position. 

B enefits & Rewards

One final thing to mention is that you should have a rewards system in place for your employees. Even if it is just once or twice a year that they get a big bonus or even regular days off as a thank you. Having something in place means your business will seem far more appealing than one that offers nothing. 

Hopefully, this gives you an idea of how to be appealing to future individuals who want to work for your company.

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By Julie Starr • April 18, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

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By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.