Attract New Talent by Making your Company Greener and More Energy Efficient

Julie Starr • January 21, 2021



Surveys have shown time and time again that US employees tend to find sustainability a genuine concern. 10% have said that they would be willing to take a pay cut in order to join a company that is environmentally friendly. At the end of the day, the younger generation is much more focused when it comes to climate change and they also feel a sense of urgency when it comes to dealing with environmentally friendly issues too. If you want to attract young and driven talent, then it is vital that you try and shift your focus.

Invest in Green Facilities

One thing that you can do is try and invest in green facilities. You need to make sure that you publicize these to your potential employees. Some of the things that you can do include installing low-flow taps in your bathrooms as well as water efficient toilets . Little things like this are ideal if you want to make sure that your business is as energy efficient as possible and it can also help you to save money on a month to month basis.

Spread the Word about Sustainability

Another thing that you can do is try and spread the word about how sustainable your business is and the changes you are going to make for the future. It is understandable that you may not be able to make all of the right changes now because of budget constraints or anything else similar but at the end of the day, the more you can get it out there, the better. This will show that you have the right focuses in mind and it will also help you to attract green talent. If you want to boost your sustainability mission even more, then it may be worth sending out digital invoices to your customers as opposed to printing them out. Remember you can always hire a skip tracer if you have a customer who isn’t paying.

Make Sustainability your Focus

If you can, you need to try and make sustainability your mission. If you can, put a focus on making sure that you always put a special effort into incorporating your green efforts into your company values as well. This could mean setting missions that revolve around your company’s future or even having the aim to power your business via solar power in the next 10 years.

Offer Paid Time Off

Offering your team paid time off is also another idea. You can give them paid time off if they are willing to devote that time into helping another charity or mission. Things like this can help you to really make a difference and it can also help you to push your company in different ways. Of course, if you have never looked into the idea of giving your team paid time off to volunteer before, then it may be worth discussing it with them in advance so that you can explore which organizations mean the most to them so you can facilitate their time off better.

How the Agriculture Industry Is Evolving — And Why It Matters to Your Business

By Julie Starr • April 18, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

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By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.