Bridging Internal Gaps in Sustainability Goals through Communication

Julie Starr • January 27, 2025

The State of Sustainability Readiness 2024 report by IBM provides a sobering look at the challenges businesses face in achieving their sustainability objectives. One of the standout findings is the internal misalignment between C-suite executives and VP decision-makers on sustainability priorities. Additionally, regional disparities highlight the complexities of addressing sustainability across different markets. For organizations striving to make meaningful progress, clear and effective internal communication is key to bridging these gaps.


At Taiga Company, we recognize that internal alignment on sustainability goals is essential for crafting cohesive and impactful strategies. Without shared understanding and collaboration across all levels of an organization, even the best sustainability initiatives can falter. Here’s how communication can play a pivotal role in addressing internal alignment:


1. Establish a Unified Vision

Sustainability goals often involve multiple departments, from operations to marketing. When leaders at different levels have varying priorities, it’s easy for efforts to become fragmented.


Solution: Develop a unified sustainability vision that resonates with all levels of leadership. This vision should clearly articulate how sustainability aligns with the company’s mission and long-term goals.


How Communication Helps:

  • Host regular cross-departmental meetings to align on key objectives.
  • Use internal communication channels like newsletters, town halls, and video messages to consistently reinforce the shared vision.


2. Foster Two-Way Communication

The IBM report highlights the gap between executive-level priorities and the perspectives of VP-level decision-makers. This disconnect can hinder effective implementation of sustainability initiatives.


Solution: Create platforms for two-way dialogue where leaders across different levels can share insights, challenges, and feedback.


How Communication Helps:

  • Implement feedback loops through surveys or structured meetings to capture perspectives from all levels.
  • Use collaborative tools like project management platforms to keep everyone informed and engaged.


3. Address Regional Disparities with Tailored Messaging

Regional differences in sustainability challenges require nuanced approaches that consider local contexts. A blanket strategy can fail to address unique needs, creating further misalignment.


Solution: Tailor communications to reflect regional priorities while maintaining alignment with the overall sustainability strategy.


How Communication Helps:

  • Develop localized communication plans that align with regional sustainability goals.
  • Use regional success stories to demonstrate how local efforts contribute to broader objectives.


4. Empower Employees as Sustainability Advocates

Sustainability isn’t just a leadership priority—it should be embedded throughout the organization. Empowering employees to understand and champion sustainability goals can strengthen internal alignment.


Solution: Provide training and resources that equip employees to advocate for sustainability within their roles.


How Communication Helps:

  • Launch internal campaigns to educate employees about sustainability goals and their role in achieving them.
  • Celebrate individual and team contributions to sustainability through internal platforms.


Final Thoughts: Preparing for 2025

The path to sustainability readiness lies in cohesive communication strategies that bring leaders and teams together under a shared vision. As the IBM report underscores, addressing internal alignment is not just a nice-to-have but a necessity for progress.


At Taiga Company, we understand the complexities of navigating internal dynamics in sustainability communications. From crafting unified messaging to fostering collaboration across regions and levels, our approach ensures your organization’s sustainability goals are understood and embraced at every level. Let’s work together to create a stronger, more aligned foundation for your sustainability journey in 2025.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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