Bridging Internal Gaps in Sustainability Goals through Communication

Julie Starr • January 27, 2025

The State of Sustainability Readiness 2024 report by IBM provides a sobering look at the challenges businesses face in achieving their sustainability objectives. One of the standout findings is the internal misalignment between C-suite executives and VP decision-makers on sustainability priorities. Additionally, regional disparities highlight the complexities of addressing sustainability across different markets. For organizations striving to make meaningful progress, clear and effective internal communication is key to bridging these gaps.


At Taiga Company, we recognize that internal alignment on sustainability goals is essential for crafting cohesive and impactful strategies. Without shared understanding and collaboration across all levels of an organization, even the best sustainability initiatives can falter. Here’s how communication can play a pivotal role in addressing internal alignment:


1. Establish a Unified Vision

Sustainability goals often involve multiple departments, from operations to marketing. When leaders at different levels have varying priorities, it’s easy for efforts to become fragmented.


Solution: Develop a unified sustainability vision that resonates with all levels of leadership. This vision should clearly articulate how sustainability aligns with the company’s mission and long-term goals.


How Communication Helps:

  • Host regular cross-departmental meetings to align on key objectives.
  • Use internal communication channels like newsletters, town halls, and video messages to consistently reinforce the shared vision.


2. Foster Two-Way Communication

The IBM report highlights the gap between executive-level priorities and the perspectives of VP-level decision-makers. This disconnect can hinder effective implementation of sustainability initiatives.


Solution: Create platforms for two-way dialogue where leaders across different levels can share insights, challenges, and feedback.


How Communication Helps:

  • Implement feedback loops through surveys or structured meetings to capture perspectives from all levels.
  • Use collaborative tools like project management platforms to keep everyone informed and engaged.


3. Address Regional Disparities with Tailored Messaging

Regional differences in sustainability challenges require nuanced approaches that consider local contexts. A blanket strategy can fail to address unique needs, creating further misalignment.


Solution: Tailor communications to reflect regional priorities while maintaining alignment with the overall sustainability strategy.


How Communication Helps:

  • Develop localized communication plans that align with regional sustainability goals.
  • Use regional success stories to demonstrate how local efforts contribute to broader objectives.


4. Empower Employees as Sustainability Advocates

Sustainability isn’t just a leadership priority—it should be embedded throughout the organization. Empowering employees to understand and champion sustainability goals can strengthen internal alignment.


Solution: Provide training and resources that equip employees to advocate for sustainability within their roles.


How Communication Helps:

  • Launch internal campaigns to educate employees about sustainability goals and their role in achieving them.
  • Celebrate individual and team contributions to sustainability through internal platforms.


Final Thoughts: Preparing for 2025

The path to sustainability readiness lies in cohesive communication strategies that bring leaders and teams together under a shared vision. As the IBM report underscores, addressing internal alignment is not just a nice-to-have but a necessity for progress.


At Taiga Company, we understand the complexities of navigating internal dynamics in sustainability communications. From crafting unified messaging to fostering collaboration across regions and levels, our approach ensures your organization’s sustainability goals are understood and embraced at every level. Let’s work together to create a stronger, more aligned foundation for your sustainability journey in 2025.

Workplace Care as a Reflection of Business Integrity and Sustainability Values

By Julie Starr • May 15, 2025
There are several powerful reasons why you might want to make sure you are taking good care of your place of business . For one thing, it is often going to mean that you are much more likely to give off a good first impression to people, and that can be really powerful and important from a marketing point of view and as branding. But it’s also about making sure your people have a good place to work, and doing all you can to keep that the case. This is going to be hugely important for your workforce and therefore the future of your business. Given that, what are some of the things that you should make sure you are thinking about here? In this post, we are going to discuss some of the main ways to take good care of your place of business. If you are bearing in mind at least some of the following, you should find that this is much more likely to succeed. Let’s take a look. Cleanliness Is Vital If you want to make sure that your place of work is as good as can be, one of the main things you’ll want to look into is cleanliness. Keeping the place clean is the kind of thing that is both really simple and yet hugely powerful, and it’s vital to make sure that you are doing all you can to really make this work. So it’s something you are certainly going to want to think about if you are keen on making sure your place of business is working as well as it should. This is also about making a good first impression, and if your place of business is clean that is definitely going to be much easier to make sure of. So if you are doing that, you can be certain that your place of business is going to be so much better all in all. Routine Maintenance This is another vital thing that is going to make things a lot easier in the workplace. If you are able to keep the maintenance of your place of business under wraps, that is going to really help a lot, and it’s going to mean that you are so much more likely to be able to keep your business itself credible as well. The fact is that good maintenance, and especially having a strong routine for your maintenance, will help you in voiding most of the headaches that you are otherwise going to come up against. So this really is a hugely important concern that you need to be aware of. Small things like leaky faucets can add up to be huge problems if you are not careful, so it’s vital to make sure that you are doing all you can to avoid these sorts of issues. It’s all about checking routeinly and making sure that there is someone in charge who can really help and do what is needed. If you can do that, it really will make a huge difference to the business itself. Keep The Exterior Tidy You should also make sure you are thinking about the exterior of the building, and that you are doing all you can to try and keep this as tidy as possible. If you are able to do that, it’s the kind of thing that is really going to make a world of difference to what people think of your business, so that is something that you should certainly focus on here. Keeping the exterior tidy can be made easier with use of an edger for any grass edges, as well as making sure that you are keeping the whole place weed-free. These are the sorts of things that really help. It also means checking the outside of the building, to see whether you might need to install a new sign or whether the exterior just needs a clean. These are the kinds of things that really make a huge difference to how people perceive the business, so it’s vital to make sure that you are aware of this. Safety First Throughout all of this, you need to remember that your business needs to focus on safety above all. So everything you do in the place of business should take this into account, and you need to make sure that you are aware of some of the ways in which you can make this a reality. If you can do that, it really is going to help. At its core, taking care of your place of business isn’t just about operations—it’s a reflection of the values you embody as a brand. A clean, safe, and well-maintained space communicates respect for your employees, pride in your work, and a commitment to long-term stewardship. These are also foundational principles of sustainability. At Taiga Company, we help businesses translate those principles into clear, engaging communications , supporting internal alignment, external brand trust, and stakeholder engagement around sustainability and workplace integrity.

Can AI Support Environmental Sustainability? 5 Ways It's Already Making an Impact

By Julie Starr • May 12, 2025
As conversations about artificial intelligence (AI) evolve from hype to implementation, many sustainability professionals are beginning to ask: Can AI actually support environmental goals—or is it just another tech distraction? At Taiga Company, we believe this is exactly the right kind of question. New tools should be approached with thoughtful inquiry and grounded optimism. While there’s plenty of noise in the AI space, we’re also seeing early signals that AI, when applied responsibly, may offer significant benefits in advancing sustainability strategies. Below are five science-backed ways AI is already being used to support environmental sustainability—with links to explore the data behind each. 1. Optimizing Energy Use and Efficiency AI can analyze and forecast energy needs, detect inefficiencies in real time, and automate building and grid-level energy decisions. Google, for example, used DeepMind’s AI to reduce the energy used for cooling its data centers by 40% —a significant operational and environmental win. 2. Enhancing Climate Modeling and Prediction AI improves the accuracy and speed of climate models by processing vast datasets (like satellite data and atmospheric readings) faster than traditional tools. This can help scientists and policymakers better anticipate extreme weather, sea level rise, and other climate-related risks. 3. Enabling Smarter Agriculture and Resource Use In agriculture , AI supports precision farming—using data to guide decisions around water use, fertilizers, and pest management. These tools can reduce resource consumption and emissions while supporting food security. 4. Accelerating Circular Economy and Waste Reduction AI is being used to automate waste sorting, track materials through supply chains, and improve transparency around recycling and reuse. These innovations support circular economy goals and help reduce landfill and emissions. 5. Monitoring Ecosystems and Biodiversity AI-powered sensors, drones, and satellites can track deforestation, monitor endangered species, and even detect illegal activity in protected areas—helping conservation efforts scale more efficiently. What This Means for Corporate Sustainability For corporate sustainability leaders, these examples show that AI is not a magic solution—but it might be a valuable tool in the toolkit. Like any technology, its value depends on how it’s implemented, what data it's trained on, and whether it’s integrated with strategic goals. This is where communications plays a vital role. At Taiga Company, we help organizations articulate how technologies like AI fit into their broader environmental and business commitments. Whether through thought leadership, stakeholder education, reporting language, or digital engagement, our communications support helps make new tools understandable, actionable, and credible. We focus on: – Translating complex innovation into clear, values-aligned messaging – Engaging internal and external stakeholders on their learning journey – Showcasing measurable impact while aligning with evolving standards and frameworks – Sharing best practices in a way that encourages collaboration and informed adoption AI is not just a technology story—it’s a communication opportunity. It invites sustainability leaders to educate, inspire, and engage stakeholders around how they are navigating this next chapter.