Business Travel: How to Make it More Sustainable

Julie Starr • August 8, 2024

Business travel has long been a necessary part of running a company, and although hat has changed somewhat with more and more teleconferencing options becoming available, it cannot always be avoided, so what can you do to make it greener instead? There are a number of ways you can make your trips more sustainable when you do need to take them, as you will see below…


Enlist a Corporate Travel Planner with a Green Thumb

Start things off on the right track by partnering with a corporate travel planner who’s as green as they come. These pros are like the special ops of travel, expertly navigating the best routes, deals, and sustainable options without breaking a sweat. They’ll hook you up with eco-friendly hotels, book flights with airlines that use sustainable aviation fuel, and maybe even toss in a carbon offset option so you can feel a bit better about that cross-continental hop.


Pack Light, Fly Light

Here’s a hot tip: every kilogram counts when flying. The heavier the plane, the more fuel it guzzles. So, pack like a minimalist artist—think twice about whether you really need seven pairs of shoes for a three-day trip. Plus, navigating airports is a breeze when you’re not lugging around half your closet.


Digital Documents: Save Trees, Save Sanity

Still printing out every document? Let’s pivot to digital. Keep your boarding passes, conference agendas, and hotel reservations on your trusty smartphone. Your back pocket can carry what a briefcase used to, and you’ll never experience the terror of a lost paper ticket ten minutes before boarding.


Choose Public Transport: Be a Local, Sort of

Once you’ve landed, embrace the charm of public transport. Not only is it more environmentally friendly, but you’ll also get to rub elbows with locals (figuratively, please, personal space is still a thing). Whether it’s the Tube, the Metro, or an old-school tram, it beats sitting in traffic and helps reduce your travel-related emissions.


Eat and Drink Local

Speaking of local, ditch the usual global chains and eat where the locals eat. Supporting local businesses reduces transportation emissions associated with importing food and gives you a real taste of the place you’re visiting. Plus, nothing seals a deal better than a meal that comes with a story.


Stay Charged and Unplugged

Opt for accommodations that offer sustainable practices. Hotels that sport eco-certifications usually have energy-efficient lighting, low-flow showers, and bedding laundered on request. It’s like sleeping in an eco-paradise, minus the guilt.


Meet Virtually When You Can

And here’s a radical idea: sometimes you don’t need to travel at all. When possible, opt for virtual meetings. It saves on travel costs, personal energy, and the planet’s resources. Virtual handshakes might not be as satisfying, but they can be just as effective.


Making your business travel more sustainable doesn’t require drastic changes, as you can see, it just requires smarter ones. You just need to be a little more mindful and all will be well.

By Julie Starr April 18, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.
By Julie Starr April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.