Easy Tips for Small Business Success

One of the things that was noticed since COVID arrived was that small businesses have been faced with challenges that have been unprecedented. There are more small businesses now than ever because COVID did have a positive impact in that more people believed that they could open their own business from home.

The problem is that with COVID, the challenges include border closures, restrictions and lockdowns, and subsequent disruption. And even though COVID was almost five years ago, it's still having a ripple effect on businesses today. As a new small business out there, you want to be able to have as much success as possible, and while there have been some curveballs, some small businesses are in a better position than they ever would have been to be able to adapt and thrive. Let's take a look at some easy tips for small business success so that your new small business can make waves in a positive way.

Work with suppliers

If your business is small and you're the only person working within it and running it, then you know that working with suppliers is going to be really important for you. Whether you are working with a supplier of pressure washing equipment to be able to expand on your one man band to two or three, or you're working with a supplier to help you with your product packaging, you need to make sure that you are working alongside them rather than working against them. And that means understanding how to manage people and relationships.

Do more than just attract your staff

Limited worker availability is a problem post COVID because people are more than ever wanting to work from home. If your business is one that allows remote working then allow it. Not only will you save money with your overheads, but you'll be able to appeal to a wider range of talent. You need to look for as much and recruitment support as possible and attracting and retaining your staff can be easier to do going forward.

Supply Chain Management

Manage your supply chain challenges. An easy tip for small businesses is to manage supply chain challenges. Whether you're a small retail store or you're an online e-commerce store, widespread global supply chain issues can affect your business, so you need to be smart about where you get your stock and your raw materials from. You have to be able to prepare for all outcomes. And while supply chains can continue to be disrupted by current global factors including political instability and climate change, there are also many positive developments to think about.

Adapt

Learn to adapt to changing conditions. We just talked about political instability and climate change, and these are changing conditions that you as a small business owner have to learn to work with. COVID is one thing, but it's not as prevalent as it was a year or even two years ago. So you need to make sure that you are keeping an eye on the horizon and adapting as you need to.

Within your business there will be plenty of areas you need to adapt, for example a lot of operations are now automated. So rather than using man power that gets tired and needs a break you can use a machine to do it. Make sure you are not putting your employees out of work though, find other areas for them to carry on working. Remember, not everything can be automated. You might want to use something like an automated inspection system to carry out quality control within your company.

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3 Great Marketing Strategies for Sustainability Companies to Use

By Julie Starr • April 15, 2025

Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025

As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions: Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.