Here’s How to Start Expanding Your Business Into Different Industries

Julie Starr • June 28, 2022



Like most business owners, you want your business to grow. You may have started in one industry, but eventually, you will want to expand into others. This can be a daunting task, but it can be a successful endeavor with the right planning and execution. In this blog post, we will discuss how to start expanding your business into different industries. We will cover the basics of market research and give you some tips on how to get started!

Market Research:

The first step in expanding your business into different industries is doing market research. This will help you determine which industries are growing and which are declining. It will also give you an idea of the competition in each sector. There are several ways to do market research, but one of the most effective is to talk to your customers. Ask them what they want to see from your business and what other products or services they would be interested in. You can also look at industry reports , read trade publications, and attend trade shows. Once you have done your market research, it’s time to start planning your expansion. Here are some tips to get you started:

Develop a Plan:

The next step is to develop a plan for your expansion. This should include a timeline, budget, and objectives. You need to set realistic goals for your development and ensure the resources in place to achieve them. One of the most critical aspects of your plan is your marketing strategy. This will be key to getting new customers and ensuring they stay with you long-term. Make sure you take the time to develop a well-rounded marketing strategy that includes online and offline tactics. Also, don’t forget to have a plan for customer retention. It’s essential to keep your existing customers happy while expanding your business.

Find suitable partners

If you want to expand your business into new industries, finding the right partners is crucial. For example, if you’re trying to start a tax business , look for companies that complement your existing business and have a good industry reputation. It’s also essential to make sure you have a good relationship with your partners. This will help ensure smooth sailing when you start expanding your business together. Additionally, good partners can provide you with valuable insights into their industry. This can help you avoid pitfalls and make the most of your expansion.

Execute Your Plan:

Once you have developed a plan and found the right partners, it’s time to start executing your expansion. This is where the rubber meets the road, and you must put all your planning into action. Make sure you stay focused and on track, and don’t be afraid to ask for help when you need it. There will be challenges along the way, but if you keep your eye on the prize, you can successfully expand your business into new industries.

Now that you know how to expand your business into different industries, it’s time to get out there and start! Remember to do market research, develop a plan, find the right partners, and execute your plan. With these tips, you will be well on your way to success.

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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