How Sustainable Is Your Networking?

Most people find that networking is a vital part of the process of growing a business and a career. But with so many ways to approach it, you might find yourself wondering which is the best, and how to know whether you are doing it right. One consideration here that is important to a lot of people is the issue of sustainability, so can you say that your networking efforts are sustainable, or good for the planet? Here are some of the ways you can ensure that they are from here on out.

Video Conference Meetings

Often there will be times when you are better off attending or setting up a meeting via video conference rather than in person. This is especially true if you are in a situation where a lot of people would have to fly around the world in order to get there. It is often better therefore to hold video conferences instead, and this is a much more sustainable approach in general that you would really want to make sure you are considering. It’s going to mean that your networking is so much more sustainable in general.

Business Cards

If you want to give out business cards, you should take care to ensure that they are sustainable too. Mostly this is about making sure that they are made from recycled materials, and that they are therefore going to be having much less of an impact on the planet. As long as you have made sure of that, you will feel a lot better about giving out your business cards to people, and you will be effectively networking yourself while still being sustainable, so it’s something to definitely think about as best as you can.

Go Digital

Very often, there are digital solutions to traditional networking problems, and it’s always best to opt for these rather than the old style of doing things. As we saw above, this can be true for meetings and functions, but you may find there are also lots of other situations where it’s just as true. So all in all, it’s important to make sure that you are approaching this from a digital angle if you want your networking to work as well as possible and you’ll be glad that you did if you really do care about the planet.

Don’t Overdo It

A lot of people do actually do too much networking, and the result of that is that they struggle to keep the sustainability level where it should be. So you should take great care to ensure you are going to avoid overdoing it, as this is something that is always going to be a risk here. If you can avoid overdoing it, you’ll find that you are going to have a much better approach in general to your networking and to doing your bit for the planet at the same time. It’s amazing how well this can work.

< Older Post

Newer Post >

3 Great Marketing Strategies for Sustainability Companies to Use

By Julie Starr • April 15, 2025

Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025

As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions: Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.