How Technology And Automation Makes Businesses More Eco-Friendly

Julie Starr • October 13, 2021



Companies throughout the world are increasingly focusing on developing sustainable business models, as they strive to become more environmentally aware. Consider how the “Greta Thunberg Effect” is inspiring both consumers and businesses to make more environmentally friendly buying decisions, and how it impacts the way companies do business. 

Business branding can help companies show their commitment to the environment. Corporate value is being built by going green. Resources are being conserved so future generations can still enjoy these resources. Automating the accounts payable department, for example, will lead to a decrease in paper use, thereby helping the environment.

Making A Business Model That Is Environmentally Friendly

As global markets adhere to environmental protection guidelines, companies have to cultivate a sustainable business model. In a recent statement, the European Parliament emphasized the urgency of fighting climate change. Companies need to incorporate going green into their overall business objectives, with the rise of environmental awareness around the globe. Thinking outside the box can go a long way towards protecting the earth’s precious resources, such as automating AP processes and Microservices to create a paperless environment. 

Going green and showing your commitment to this international cause can be achieved by reducing the use of resources. Be prepared to deal with obstacles and imperfections as you pursue environmental awareness. To show the community that your efforts are worthwhile, share your struggles and victories with them. Make going green an integral part of your company’s marketing and PR campaigns. Benchmark your company’s performance against industry benchmarks. Mention ways your company has reduced the amount of paper collected and stored, and how this has had a positive impact on the environment. Read More about other technologies that can help to achieve this. 

Developing Your Green Business Branding

Consistently and subtly communicating to consumers that your company’s mission is to conserve and protect our natural resources is one way to tell them your company is environmentally responsible. Showing that your business is environmentally conscious can be as simple as participating and sponsoring local cleanup campaigns and finding industry-specific ways to conserve resources. With automation, no paperwork is needed, no storage space is needed, and no staff is needed to manage these processes.

A Competitive Advantage 

Modern businesses face intense competition, which makes staying current crucial. In order to understand how consumer behaviors and perceptions are affected by global concerns, companies need to keep up with current events. Staying on top of global trends gives companies a competitive edge . A compelling cause in the world is environmental conservation. Being environmentally and socially responsible shows that a company cares more than its competitors. 

It is now so common for big international companies to promote a world-class green image that it has become more than just a buzzword. As consumers expect companies to be environmentally conscious of their operations, going green helps companies to increase their value today and into the future. In order to transform traditional companies into green enterprises, it is important to invest in and implement cutting-edge technologies such as AP automation, microservices, and information systems.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.