How Technology And Automation Makes Businesses More Eco-Friendly

Julie Starr • October 13, 2021



Companies throughout the world are increasingly focusing on developing sustainable business models, as they strive to become more environmentally aware. Consider how the “Greta Thunberg Effect” is inspiring both consumers and businesses to make more environmentally friendly buying decisions, and how it impacts the way companies do business. 

Business branding can help companies show their commitment to the environment. Corporate value is being built by going green. Resources are being conserved so future generations can still enjoy these resources. Automating the accounts payable department, for example, will lead to a decrease in paper use, thereby helping the environment.

Making A Business Model That Is Environmentally Friendly

As global markets adhere to environmental protection guidelines, companies have to cultivate a sustainable business model. In a recent statement, the European Parliament emphasized the urgency of fighting climate change. Companies need to incorporate going green into their overall business objectives, with the rise of environmental awareness around the globe. Thinking outside the box can go a long way towards protecting the earth’s precious resources, such as automating AP processes and Microservices to create a paperless environment. 

Going green and showing your commitment to this international cause can be achieved by reducing the use of resources. Be prepared to deal with obstacles and imperfections as you pursue environmental awareness. To show the community that your efforts are worthwhile, share your struggles and victories with them. Make going green an integral part of your company’s marketing and PR campaigns. Benchmark your company’s performance against industry benchmarks. Mention ways your company has reduced the amount of paper collected and stored, and how this has had a positive impact on the environment. Read More about other technologies that can help to achieve this. 

Developing Your Green Business Branding

Consistently and subtly communicating to consumers that your company’s mission is to conserve and protect our natural resources is one way to tell them your company is environmentally responsible. Showing that your business is environmentally conscious can be as simple as participating and sponsoring local cleanup campaigns and finding industry-specific ways to conserve resources. With automation, no paperwork is needed, no storage space is needed, and no staff is needed to manage these processes.

A Competitive Advantage 

Modern businesses face intense competition, which makes staying current crucial. In order to understand how consumer behaviors and perceptions are affected by global concerns, companies need to keep up with current events. Staying on top of global trends gives companies a competitive edge . A compelling cause in the world is environmental conservation. Being environmentally and socially responsible shows that a company cares more than its competitors. 

It is now so common for big international companies to promote a world-class green image that it has become more than just a buzzword. As consumers expect companies to be environmentally conscious of their operations, going green helps companies to increase their value today and into the future. In order to transform traditional companies into green enterprises, it is important to invest in and implement cutting-edge technologies such as AP automation, microservices, and information systems.

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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