How Technology And Automation Makes Businesses More Eco-Friendly

Julie Starr • October 13, 2021



Companies throughout the world are increasingly focusing on developing sustainable business models, as they strive to become more environmentally aware. Consider how the “Greta Thunberg Effect” is inspiring both consumers and businesses to make more environmentally friendly buying decisions, and how it impacts the way companies do business. 

Business branding can help companies show their commitment to the environment. Corporate value is being built by going green. Resources are being conserved so future generations can still enjoy these resources. Automating the accounts payable department, for example, will lead to a decrease in paper use, thereby helping the environment.

Making A Business Model That Is Environmentally Friendly

As global markets adhere to environmental protection guidelines, companies have to cultivate a sustainable business model. In a recent statement, the European Parliament emphasized the urgency of fighting climate change. Companies need to incorporate going green into their overall business objectives, with the rise of environmental awareness around the globe. Thinking outside the box can go a long way towards protecting the earth’s precious resources, such as automating AP processes and Microservices to create a paperless environment. 

Going green and showing your commitment to this international cause can be achieved by reducing the use of resources. Be prepared to deal with obstacles and imperfections as you pursue environmental awareness. To show the community that your efforts are worthwhile, share your struggles and victories with them. Make going green an integral part of your company’s marketing and PR campaigns. Benchmark your company’s performance against industry benchmarks. Mention ways your company has reduced the amount of paper collected and stored, and how this has had a positive impact on the environment. Read More about other technologies that can help to achieve this. 

Developing Your Green Business Branding

Consistently and subtly communicating to consumers that your company’s mission is to conserve and protect our natural resources is one way to tell them your company is environmentally responsible. Showing that your business is environmentally conscious can be as simple as participating and sponsoring local cleanup campaigns and finding industry-specific ways to conserve resources. With automation, no paperwork is needed, no storage space is needed, and no staff is needed to manage these processes.

A Competitive Advantage 

Modern businesses face intense competition, which makes staying current crucial. In order to understand how consumer behaviors and perceptions are affected by global concerns, companies need to keep up with current events. Staying on top of global trends gives companies a competitive edge . A compelling cause in the world is environmental conservation. Being environmentally and socially responsible shows that a company cares more than its competitors. 

It is now so common for big international companies to promote a world-class green image that it has become more than just a buzzword. As consumers expect companies to be environmentally conscious of their operations, going green helps companies to increase their value today and into the future. In order to transform traditional companies into green enterprises, it is important to invest in and implement cutting-edge technologies such as AP automation, microservices, and information systems.

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
Share by: