How Technology And Automation Makes Businesses More Eco-Friendly

Julie Starr • October 13, 2021



Companies throughout the world are increasingly focusing on developing sustainable business models, as they strive to become more environmentally aware. Consider how the “Greta Thunberg Effect” is inspiring both consumers and businesses to make more environmentally friendly buying decisions, and how it impacts the way companies do business. 

Business branding can help companies show their commitment to the environment. Corporate value is being built by going green. Resources are being conserved so future generations can still enjoy these resources. Automating the accounts payable department, for example, will lead to a decrease in paper use, thereby helping the environment.

Making A Business Model That Is Environmentally Friendly

As global markets adhere to environmental protection guidelines, companies have to cultivate a sustainable business model. In a recent statement, the European Parliament emphasized the urgency of fighting climate change. Companies need to incorporate going green into their overall business objectives, with the rise of environmental awareness around the globe. Thinking outside the box can go a long way towards protecting the earth’s precious resources, such as automating AP processes and Microservices to create a paperless environment. 

Going green and showing your commitment to this international cause can be achieved by reducing the use of resources. Be prepared to deal with obstacles and imperfections as you pursue environmental awareness. To show the community that your efforts are worthwhile, share your struggles and victories with them. Make going green an integral part of your company’s marketing and PR campaigns. Benchmark your company’s performance against industry benchmarks. Mention ways your company has reduced the amount of paper collected and stored, and how this has had a positive impact on the environment. Read More about other technologies that can help to achieve this. 

Developing Your Green Business Branding

Consistently and subtly communicating to consumers that your company’s mission is to conserve and protect our natural resources is one way to tell them your company is environmentally responsible. Showing that your business is environmentally conscious can be as simple as participating and sponsoring local cleanup campaigns and finding industry-specific ways to conserve resources. With automation, no paperwork is needed, no storage space is needed, and no staff is needed to manage these processes.

A Competitive Advantage 

Modern businesses face intense competition, which makes staying current crucial. In order to understand how consumer behaviors and perceptions are affected by global concerns, companies need to keep up with current events. Staying on top of global trends gives companies a competitive edge . A compelling cause in the world is environmental conservation. Being environmentally and socially responsible shows that a company cares more than its competitors. 

It is now so common for big international companies to promote a world-class green image that it has become more than just a buzzword. As consumers expect companies to be environmentally conscious of their operations, going green helps companies to increase their value today and into the future. In order to transform traditional companies into green enterprises, it is important to invest in and implement cutting-edge technologies such as AP automation, microservices, and information systems.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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