How to Add a Local-First Focus to Your Business

Julie Starr • December 9, 2021



There are lots of different reasons why you might want to take a local-first approach to business. Perhaps you want to put down roots in your chosen area, maybe you want to increase your customer base, or perhaps you want to improve your green credentials. Whatever your reasons are, here are some of the things you can do to add a local-first focus to your business moving forward.

Work with Local People

Working with local people and hiring employees from the local area is one of the most important things you can do. Whenever you need a service carried out, be sure to bring people in from the local area. This will reduce travel times and therefore reduce carbon emissions, and it’ll be a sign that you’re looking to support other local businesses as well. The more you can do to support local people, the better.

Order Your Supplies Locally

You should definitely try to order the supplies that are vital to your business from local companies if you possibly can. When you do that, you’ll find that you’re able to ensure your business is, again, supporting the local economy and cutting down the distance your supplies have to travel before they reach you. It’s so much more sustainable that way.

Contribute to Local Environmental Initiatives

If there are initiatives ongoing in the local area aimed at improving the area or helping local landscapes and ecosystems, you should definitely take part in these in whatever way you can. By showing a commitment to the local environment, you’ll show local people that you’re serious about operating as a green and eco-friendly company. And most importantly, you’ll make your business a force for good in the local area.

Focus on Marketing to Local People

When it comes to marketing and advertising your business, it’s also important to focus on targeting local people. These are the people you need to engage and sell to, so it makes sense to target them with your digital ad campaigns. It’s also a lot more streamlined and affordable if you only target people in your specific location. There are plenty of companies out there that can help with small business SEO with a focus on local markets.

Commit to Ambitious Emissions Targets

Finally, you should think about your emissions targets and how you can potentially make them more ambitious moving forward. When you have ambitious targets in place, you can take your business in a better direction and show local people that you’re aware of the impact the business has on the local environment and that you’re doing everything in your power to minimize that impact. It’s something that more people than ever care about, and you should too.

A local-first approach could really help your business to make progress and integrate into the local area better. And, of course, it’ll help you to make your business more eco-friendly and sustainable at the same time, and that’s something every business owner is now striving for.

Simple Steps To Make Your Office Space More Eco-Friendly

By Julie Starr • 07 Oct, 2024
Becoming more eco-friendly and running a greener business is a responsibility that business owners really need to think more about. The good news is that if you spend a lot of time in your office, there are plenty of ways to make it more eco-friendly without having to overhaul everything and start again (which isn’t just disruptive, but expensive too). So, if you’re ready to get started, here are some simple steps to make your office space more eco-friendly; read on to find out more. Use Energy-Efficient Lighting This idea is a simple one that you can do no matter what else might be on your list of tasks - it’s quick, easy, and really makes a difference; change your light bulbs to something more energy efficient. If you’re still using traditional fluorescent bulbs, it’s time to upgrade to LED which doesn’t just last longer, but also uses a lot less energy. They’re easy to install and they’ll help you cut down on your office’s energy usage almost instantly. If possible, you should make the most of natural light too, so think about rearranging your workspace to let in more sunlight, which saves energy and can boost your mood - it’s a win-win that you can do right away. Prioritize Air Quality The air you breathe matters, and keeping it clean can do wonders for your health and the planet. One way to improve air quality is by adding plants to your workspace because plants are natural air purifiers, and as a bonus, they’ll make your office feel more inviting. Another great idea is to make sure your office’s HVAC system is working efficiently, and having air duct cleaning done by professionals is an easy step you can take to improve air quality and ensure your heating and cooling systems aren’t wasting energy. Clean air ducts mean cleaner air, less strain on your system, and even lower energy bills, so it’s a simple but really effective thing to do. Switch To Reusable Products If your office is still stocking up on single-use plastic items, it’s time for a change - swap your disposable cups, utensils, and plates for reusable ones and you’ll be surprised at how much waste to eliminate. And what about encouraging people to bring their own mugs and water bottles to work? Give them tea, coffee, and water to refill everything with, and you’ll be doing your bit to help the planet and have less waste to deal with as well. And don’t stop with these things either - there are loads of reusable products that could be useful in your office. You could have refillable pens and ink cartridges for your printer, for example. Go Paperless Speaking of your printer, is that an office machine you actually need? If you were to go digital and aim for a paperless office , you might be able to do away with the printer, which means less money spent on ink and paper, and less energy used altogether. You should be able to set up a system where documents can be shared online and stored electronically, and there are plenty of tools around to help you do exactly that (and much more). If you don’t need to print something and you don’t need a physical copy of a document, don’t make one - just use the digital version instead and you’ll be a lot more eco-friendly.

3 Most Unsustainable Industries & What They're Doing To Be More Eco-Conscious

By Julie Starr • 04 Oct, 2024
Sustainability often gets pushed on the common person. Joe Public is told to be more sustainable with their daily habits as the government pushes for more eco-friendly measures. This is all well and good - but does it really matter when 71% of greenhouse gas emissions come from just 100 companies around the world? Small business owners are desperate to prove their sustainability, but what are bigger companies in some of the most polluting industries doing to help? We’ve taken three of the least sustainable sectors on the planet and explored the unique ways they’re trying to cut down on emissions and be more eco-friendly. Mining Any industry revolving around drilling underground will not be very environmentally friendly! Mining causes a lot of pollution, but its unsustainability often comes from the way it damages local environments and ecosystems. So, what is this industry doing to change things? It’s largely focusing on more responsible mining practices to reduce waste and mitigate the impact on local environments. This is done through mining dust suppression systems to prevent airborne pollution, reforesting mining sites when they’re no longer in use, and recycling as many materials as possible. Is it perfect? No, but it’s a step in the right direction. Fossil Fuels Shock horror; the fossil fuels industry is the most damaging to our environment. Finding ways to change the scope of this sector is the key to ensuring a better future for all. Some companies in this industry are trying to do this through carbon capture and storage. This is a technique where CO2 emissions are captured before they’re released into the atmosphere and stored underground. Realistically, the main thing fossil fuel companies should be doing is pushing for more renewable energy sources. Many are doing this - though reports suggest they’re not investing as much as they should. If fossil fuel companies dumped more money into developing biofuels and other renewable sources, pollution from this industry would drop dramatically. Fashion The most unbelievable stat to take from this post is that the fashion industry is responsible for 10% of our global carbon footprint . That’s remarkable (and worrying), considering how most of us don’t view it as a “dangerous” industry. Fast fashion is the main problem; poorly-made goods are pumped out at a rapid rate, and consumers constantly buy new things. Fashion companies are trying their best to resolve this. Most big brands will now have sustainable lines using recyclable materials. Consumers also hold the key to solving this problem: stop buying new clothes all the time and wear yours for longer. Or buy pre-owned clothes to slow down the fashion production line. Companies can still do more as well: they are trying to adopt more eco-friendly production processes that use less water and energy. The moral of this post is that everyone can do their bit to fight for a more sustainable future. Keep this in mind for your small business . It doesn’t matter what industry you’re in; there will always be ways to promote eco-friendly practices.
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