How to Get People Talking About Your Business on Social Media

Julie Starr • July 14, 2022



Social media is a powerful tool to utilize in your marketing efforts. It is completely paperless and enables you to reach a global market with just a few clicks. 

Your social media strategy is likely to be filled with quality content that is scheduled to be published consistently. This is very important to position your brand on social media , attract customers, build a community and grow your eco-friendly business . However, if you want to create a bigger impact, you must utilize your followers. If your followers are talking about you, you will quickly see your followers, engagement, and business profits skyrocket. 

To help you spark interest in your business and get people talking about you on social media, here are some top tips to help you get started. 

Spark social conversations 

Social media is full of businesses trying to convince consumers why they are the best on the market. This kind of marketing technique can be tiring for consumers and very boring because it is not adding anything valuable to their experience. You need to spend less time on self-promotion and more time on sparking meaningful conversations. If you post something controversial or interesting to your target audience, you are more likely to get them to engage with your posts. Try to comment on something that is trending within your industry, ask provocative questions, share industry news, and provide an insight into your business operations. You can also ask people to give their opinions or ask a question on a specific topic. Some brands turn this into a weekly or fortnightly series so that customers begin to expect it. 

So it doesn’t get boring, you may choose to incorporate the shock factor every once in a while. Customers are more likely to share it in their stories and ask their friends for their opinions.

Giveaways 

Giveaways are not a new marketing technique but are still one of the most popular ways to reach new customers and grow your social media. It can be hard for a person to turn down a freebie. Many brands are putting together a giveaway that includes their products and services and some cool branded swag such as stickers from customstickers.com . 

Providing you pick something that will motivate your ideal audience to take part, you will be able to see your likes, comments, and shares increase. This will plaster your brand on social media for millions of people to see. 

Not only can you benefit from the giveaway engagement, but if you are strategic about the products or services that you are giving away, you can create a lasting effect. By offering something valuable or unique like swag, the winners are more likely to take pictures with it and share it on social media and be seen with them in public. This creates an indirect impact on your brand. 

Social media is free and has approximately 4.62 billion users around the world . Make the most of this by getting people talking about your brand. 

The Power of Social Media for Sustainability Stakeholder Engagement

By Julie Starr • February 24, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.
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