How to Get People Talking About Your Business on Social Media

Julie Starr • July 14, 2022



Social media is a powerful tool to utilize in your marketing efforts. It is completely paperless and enables you to reach a global market with just a few clicks. 

Your social media strategy is likely to be filled with quality content that is scheduled to be published consistently. This is very important to position your brand on social media , attract customers, build a community and grow your eco-friendly business . However, if you want to create a bigger impact, you must utilize your followers. If your followers are talking about you, you will quickly see your followers, engagement, and business profits skyrocket. 

To help you spark interest in your business and get people talking about you on social media, here are some top tips to help you get started. 

Spark social conversations 

Social media is full of businesses trying to convince consumers why they are the best on the market. This kind of marketing technique can be tiring for consumers and very boring because it is not adding anything valuable to their experience. You need to spend less time on self-promotion and more time on sparking meaningful conversations. If you post something controversial or interesting to your target audience, you are more likely to get them to engage with your posts. Try to comment on something that is trending within your industry, ask provocative questions, share industry news, and provide an insight into your business operations. You can also ask people to give their opinions or ask a question on a specific topic. Some brands turn this into a weekly or fortnightly series so that customers begin to expect it. 

So it doesn’t get boring, you may choose to incorporate the shock factor every once in a while. Customers are more likely to share it in their stories and ask their friends for their opinions.

Giveaways 

Giveaways are not a new marketing technique but are still one of the most popular ways to reach new customers and grow your social media. It can be hard for a person to turn down a freebie. Many brands are putting together a giveaway that includes their products and services and some cool branded swag such as stickers from customstickers.com . 

Providing you pick something that will motivate your ideal audience to take part, you will be able to see your likes, comments, and shares increase. This will plaster your brand on social media for millions of people to see. 

Not only can you benefit from the giveaway engagement, but if you are strategic about the products or services that you are giving away, you can create a lasting effect. By offering something valuable or unique like swag, the winners are more likely to take pictures with it and share it on social media and be seen with them in public. This creates an indirect impact on your brand. 

Social media is free and has approximately 4.62 billion users around the world . Make the most of this by getting people talking about your brand. 

Leveraging Social Media to Engage Stakeholders in Environmental and Corporate Sustainability

By Julie Starr • January 27, 2025
Social media has transformed from a perceived "trend" into an essential tool for businesses to connect with their audiences. It is a cost-effective and dynamic way to personalize a brand and foster meaningful relationships with both existing and potential stakeholders. However, many companies miss the mark by focusing too heavily on pushing corporate messaging rather than fostering genuine engagement. When used thoughtfully, social media becomes a bridge between the corporate world and its stakeholders, especially when addressing critical topics like environmental and corporate sustainability. Why Social Media Matters for Sustainability Engagement Social media provides businesses with an opportunity to access and leverage social intelligence—the insights gained from observing and analyzing online conversations. This intelligence is invaluable for understanding stakeholder concerns, interests, and values. By utilizing social media’s openness and users’ willingness to discuss almost anything online, companies can gather data to inform their sustainability strategies and communication efforts. Stakeholders today expect more than generic corporate messaging. They want to see how companies align their actions with broader sustainability goals. Social media is a platform where businesses can showcase transparency, share progress, and create dialogue around environmental and corporate responsibility initiatives. Crafting a Stakeholder-Centric Social Media Strategy A successful social media strategy starts with understanding what stakeholders care about. To create content that resonates, consider the following guiding questions: What are the primary incentives or goals that stakeholders prioritize? Tailor your content to highlight how your sustainability initiatives address these priorities. What preconceived ideas do stakeholders have about the issues being communicated? Address these head-on to build trust and credibility. What concerns or objections might stakeholders raise? Anticipate and respond to these concerns in a transparent and constructive manner. What communication styles resonate with your audience? Determine whether stakeholders respond better to data-driven content or inspiring narratives and adapt accordingly. How does your messaging align with corporate values? Reinforce your company’s commitment to sustainability through consistent and value-driven communication. What metaphors, images, or stories will appeal to stakeholders? Use visuals and storytelling to make complex sustainability topics relatable and engaging. Why should stakeholders find your definition of success compelling? Demonstrate how your goals align with broader environmental and societal benefits. What other issues must be addressed to build credibility? Ensure your messaging doesn’t overlook topics that matter most to your audience. What are the intended and unintended consequences of your messaging? Consider how your communications will shape future stakeholder relationships and perceptions. Turning Insights into Action By incorporating a 360-degree assessment of stakeholder engagement, businesses can use social media to: Educate audiences about their sustainability efforts. Showcase measurable progress and impact. Engage in two-way conversations to gather feedback and improve initiatives. Build a community of advocates who share and amplify sustainability messages. The Power of Collaboration and Authenticity Authenticity is the cornerstone of effective sustainability communication. Stakeholders are more likely to engage with brands that demonstrate genuine commitment and transparency. Share real stories, admit challenges, and celebrate milestones. Additionally, collaborate with influencers, non-profits, and other organizations to amplify your message and showcase a collective commitment to sustainability.  Partner with Taiga Company for Strategic Social Media Engagement Navigating the complexities of social media engagement can be challenging, but you don’t have to do it alone. At Taiga Company, we specialize in crafting tailored social media strategies that connect businesses with their stakeholders while driving environmental and corporate sustainability goals. Let us help you create meaningful, impactful conversations that inspire action and foster lasting relationships.
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