How To Go Green And Save Money: Tips For Sustainable Business Practices

Julie Starr • May 6, 2022



The world is changing, and businesses need to change with it. One of the most important ways to stay ahead of the curve is by moving towards sustainable business practices. This doesn’t mean that you have to make massive changes overnight – there are many small things that you can do to start making your business more environmentally friendly. Here are some tips for going green and saving money simultaneously!

Invest In Energy-Efficient Technology And Appliances

By investing in energy-efficient technology and appliances, you will save money on your energy bills, and it’s also good for the environment. Small businesses can make a big difference by investing in energy-efficient technology and appliances. This helps to save money on monthly energy bills and reduces the business’s carbon footprint.

Some energy-efficient appliances businesses can invest in include ENERGY STAR certified commercial freezers and refrigerators, LED lighting, programmable thermostats, and energy-efficient office equipment such as computers, printers, and fax machines.

Educate Your Employees About Sustainability

One of the best ways to make your business more sustainable is educating your employees about sustainability . This can be done through training sessions, lunch-and-learns, or even hanging up posters around the office. By teaching your staff about the importance of sustainability, you’ll create a more environmentally-friendly workplace.

Some topics that you could cover in your employee education include the benefits of sustainability, reducing energy consumption, tips for recycling and composting and saving water at work.

By educating your employees about sustainability, you can create a more environmentally-friendly workplace. This will help save the planet, but it can also lead to cost savings for your business.

Location

Another way to make your business more sustainable is to choose a green location. This could mean anything from an office in a LEED-certified building to a storefront close to public transportation. By choosing a sustainable site, you can reduce your carbon footprint and save money on things like energy bills. If you are not in an area conducive to a sustainable location, consider moving to a site that is. You can use office removalists to assist in your business relocation to a more sustainable location. When choosing a sustainable location, some factors include · Access to public transportation, proximity to recycling facilities, the energy efficiency of the building, and use of renewable energy sources.

Choosing a sustainable location for your business is a great way to reduce your carbon footprint and save money on energy bills. If you cannot find a sustainable location, consider moving to an area that is.

Sustainable Suppliers

Another way to make your business more sustainable is by choosing sustainable suppliers. This means selecting suppliers who have environmentally-friendly practices, such as using recycled materials or renewable energy. By working with sustainable suppliers, you can reduce your carbon footprint and help support other businesses doing their part to save the 

planet.

When choosing sustainable suppliers, things to look for include the use of recycled materials, renewable energy, environmentally-friendly packaging and shipping practices.

There are many benefits to having a sustainable business, both for the environment and your bottom line. By investing in energy-efficient technology, educating your employees about sustainability, and choosing a green location, you can make your business more sustainable – and save money at the same time. Implementing even just a few of these tips can make a big difference for your business and the planet.

Amplifying Climate Action: The Critical Role of Communications in Advancing Davos 2025 Initiatives

By Julie Starr • March 3, 2025
At the World Economic Forum's Annual Meeting 2025 in Davos, leaders from around the globe convened to address pressing environmental challenges. The discussions underscored the urgency of climate action and highlighted innovative solutions to safeguard our planet. Effective communication plays a pivotal role in amplifying these efforts, ensuring that critical initiatives gain traction, engagement, and long-term support. Here are three key takeaways from Davos 2025 and the vital role of communications in advancing these initiatives: Launch of the Kivu-Kinshasa Green Corridor A landmark announcement was the creation of the Kivu-Kinshasa Green Corridor , aiming to restore and protect 540,000 km² of land across the Congo basin. This initiative not only seeks to conserve biodiversity but also to foster sustainable economic growth for local communities. The Role of Communications: Strategic storytelling can elevate awareness of the Green Corridor’s impact, ensuring that global audiences understand its significance. Media engagement and public relations efforts can generate widespread support from governments, NGOs, and investors. Thought leadership initiatives can position conservation experts as authorities, driving further collaboration and funding. Integration of Indigenous Knowledge in Climate Solutions Davos 2025 emphasized the importance of blending cutting-edge climate science with the wisdom of indigenous communities. This approach ensures that solutions are contextually relevant and culturally sensitive. The Role of Communications: Effective stakeholder engagement ensures that indigenous voices are heard and respected in global decision-making forums. Social media and digital storytelling can amplify the invaluable contributions of indigenous communities, fostering greater appreciation and inclusion in policy frameworks. Clear, accessible messaging can bridge gaps between scientific research, policymaking, and indigenous traditions, leading to more holistic climate solutions. Recognition of Groundbreaking Environmental Initiatives The inaugural Giving to Amplify Earth Action (GAEA) Awards at Davos honored five innovative projects advancing systemic transformations for people and the planet. The Role of Communications: Public relations efforts can shine a spotlight on award-winning initiatives, securing media coverage that attracts further investment and collaboration. Brand positioning and digital outreach can help environmental organizations establish credibility and thought leadership in sustainability. Social media engagement can rally communities around these initiatives, ensuring continued momentum and impact beyond Davos. In conclusion, the insights from Davos 2025 highlight a global commitment to environmental sustainability. Communications serve as a bridge between action and awareness, ensuring that transformative initiatives receive the recognition, resources, and engagement necessary to drive meaningful change. By strategically leveraging media, storytelling, and stakeholder engagement, we can amplify impact and accelerate progress toward a more sustainable future.

The Power of Social Media for Sustainability Stakeholder Engagement

By Julie Starr • February 24, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.
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