How to Make Each Department in Your Business Greener

Julie Starr • August 26, 2021



The world is changing. Consumers are demanding more sustainable products and services, and businesses are feeling the pressure to change. But, as a business owner, you may not be sure where to start to make your company greener. The good news is that there are plenty of ways for you to get started! In this blog post, we will discuss ten ways your business can transact greener in each department – from marketing to HR, so read on!

Marketing

As marketing is often the face of a company, changing your approach to how you market can make a big difference. Instead of using traditional paper flyers or postcards, why not try an electronic flyer and email? If you insist on sending out letters via snail mail, consider buying recycled paper products instead – there are plenty available these days. 

Another way marketers can transact greener is by working on their digital presence . Social media platforms like Facebook and Instagram are great ways for businesses to market themselves. And, with the major leaps being made in the world of digital marketing, you can now market your company and reach a much larger audience than would never have been possible with traditional marketing methods.

HR

Many companies already have a green policy in place – for example, requiring employees to print double-sided or only printing when necessary, etc., but did you know that if your business is big enough, then it could be possible to offset your carbon footprint? The easiest way of doing this is by using an online service called ‘ My Climate. ‘ All you need to do is register with them and purchase one of their packages which will allow you to play a part in reforesting land, so even though as they say, “you can’t change the past,” at least you’re helping keep our future greener!

Another great way HRs can transact greener within their department is through recycling old office equipment like PCs and printers. According to Environmental Protection, the UK alone produces around 15 million tonnes of electronic waste a year, so it’s best to dispose of old equipment properly. The good news is that manufacturers like Epson and Apple have a ‘take back scheme’ which allows you to recycle both new and old products!

If your business does decide on a recycling scheme for office supplies, then make sure you handle it correctly by ensuring anything containing hazardous material (like batteries) are sent off-site where they can be disposed of with specialist companies safely, as well as making sure that everything else gets shredded before being recycled – this stops any confidential data from falling into the wrong hands!

Logistics

When it comes to making a company more green, logistics is where most people get discouraged as they think there’s not much they can do. However, this isn’t the case! Firstly make sure your business has joined initiatives like The Carbon Trust or Climate Care, which allow you to offset carbon emissions when transporting goods around. 

This means that whether you’re sending out one package or several, any negative impact on the environment will be balanced, so even though you’re still using natural resources to send items in bulk, by joining these schemes, you are at least helping keep our planet cleaner overall! Another part of logistics that often gets overlooked is the packaging. Still, if carefully planned, companies can reduce their waste significantly without jeopardizing service quality – for example, having boxes with pre-cut holes can be an excellent way to ensure your items are secure and prevent too much excess packaging!

Sustainable energy sources

When it comes to making your company more green, sustainable energy sources are an excellent place to begin because they’re easy and cheap (and in some cases even free) too! For example, let’s say you own a warehouse or office building that has large windows – if the sun is shining, then why not use solar panels from https://jrcousa.com/commercial-solar-panels/ instead of regular electricity? Even though these may initially seem expensive, just think about how much money will be saved on bills as well as helping save our planet so both us and future generations can live peacefully. Plus with government grants available for small businesses who install renewable technologies, there really isn’t any reason why every business shouldn’t invest in this.

Remember, some small changes can make big differences, so don’t feel like this is something that has to cost lots of money or take up much time because sustainable energy sources are here and they’re ready now. All we have to do is reach out and grab them with both hands! 

Sales

One of the first things that people think about when it comes to making their business greener is recycling paper and plastic cups at events. While this will help, there are actually many other ways you can transact greener in your sales department by thinking outside the box! For example, if all or a few of your staff have company cars, then why not switch them from petrol/diesel engines to an electric model? This means they’ll emit less carbon dioxide, plus as long as these models meet specific safety criteria (like having sufficient range for each journey), they’re also exempt from road tax, so employees could save money! You may need some convincing, but trust me – electric vehicles really are up there with cars now. Since most cities are introducing clean air zones (where older, more polluting vehicles are banned from entering), it could be good to make the switch before legislation is enforced!

Another way your company can transact greener in sales is by using recyclable pens. Instead of throwing away old biros that have run out or broken, why not just refill them with new ink? Although this may seem like an impractical task, there are actually websites online which specialize in selling refills, and if they’re purchased once every few months rather than buying brand new pens, you’ll save yourself money as well as helping our planet too!

Production

When it comes to making a business more green, production can seem like the most daunting task as there are so many things you need to consider. However, don’t worry because while this may be true for big companies with large factories and lots of employees, if your company is smaller, then you’ve got even more of an incentive since less work means fewer resources will be needed! 

So what can you do? Well, firstly remember where possible that recycling waste materials from one department into another is cheaper than buying new products (and often better quality) – after all, did you know that recycled paper costs on average 20% less than newly harvested wood pulp which saves money but also uses far less energy? Plus, let’s not forget about carbon emissions – recycling paper uses 65% less energy than making it from new wood pulp, so it is a win-win situation.

Packaging

Another way your company can transact greener in production is by making sure all your packaging has as little excess material included. Although it may seem attractive to have a box that’s big enough for the product inside plus some free space, most of this will end up being thrown away, and if you supply just one item, then why spend money on something which won’t be used? Plus, don’t forget – recycling cardboard takes less energy than creating new boxes, so using leftover materials would save even more! 

By utilizing the above tips, you’ll have a greener business that focuses on sustainability as much as profit in no time!

By Julie Starr August 9, 2025
Running an online business can feel like a constant balancing act. You’re trying to grow, keep customers happy, and still have time for yourself. The trick to making it all work long-term is to build habits and systems that last. You don’t need a complicated plan or endless resources to do it either. Here are five straightforward ways to make your business more sustainable without overcomplicating things. Focus on long-term customer relationships If you want your business to last, you need customers who keep coming back. That doesn’t just happen because you’ve got a good product or service. It’s about making people feel valued every time they interact with you. Simple things like remembering their name, following up after a purchase, or sending a quick thank-you email can make a huge difference. People are far more likely to support a business they feel connected to, so keep those relationships personal and genuine rather than purely transactional. Make your marketing work smarter A big part of sustainability is making sure your marketing isn’t draining your time or money. You want it to be efficient and get results. This is where working with seo consultants can help. They know how to make sure people can find your business online without you throwing cash at random ads. Even if you can’t hire someone right now, you can start by focusing on keywords, improving your website’s loading speed, and posting valuable content that answers the questions your customers are already asking. Streamline your products or services It’s tempting to try to offer everything to everyone, but that’s rarely a good idea. The more you offer, the more time, money, and resources you’ll end up using. Instead, focus on the things you do best and make them as good as they can be. When you streamline what you’re selling, you can put all your energy into perfecting it, which makes it easier to maintain quality over time. Customers notice when you consistently deliver something great, and they’ll trust you more for it. Keep an eye on your finances No matter how much you enjoy the creative or customer side of your business, the numbers are what will keep you going long-term. That means knowing what’s coming in, what’s going out, and where you can cut costs without cutting quality. Set yourself a monthly check-in to look at your spending and profits. If you spot something that’s not working financially, don’t leave it for months, hoping it will improve. Tackle it early and you’ll avoid bigger problems down the road. Look after yourself You can’t run a sustainable business if you’re running yourself into the ground. Burnout isn’t just bad for you, it’s bad for your customers and your bottom line. Make sure you’re setting boundaries, taking breaks, and switching off when you can. That might mean scheduling a full day without work every week or turning your phone off after a certain time. The more balanced you are, the better decisions you’ll make, and the easier it will be to keep your business moving forward without constantly feeling like you’re in survival mode. Sustainability in business isn’t about doing one big thing; it’s about making intelligent, consistent choices that build over time. Start small, keep checking in on your progress, and before you know it, your business will feel a lot steadier and more future-proof than it did before.
By Julie Starr August 8, 2025
Are you hoping to build a heavy industry business? It’s the kind of company that can have globally sweeping positive and negative effects. On the one hand, you’re contributing to the industry, ensuring there’s enough supply to meet demand, and you can do your best to operate in a sustainable way that prioritizes the environment. But on the other hand, the heavy industry has long been the most significant business polluter in the world. Despite advancements in industry technology and usage, their ranking relative to other sectors, such as food and beverage , and shipping and logistics, has remained unchanged as of 2025. Requiring extensive use of large, heavy, and expensive machinery, the fumes produced by heavy-duty factories in sectors like mining, aerospace, nautical, and metal production regularly cause harm to both human and animal life. It’s why anyone interested in investing or scaling within an industry like this needs to focus on their company’s carbon footprint. There are various ways to ensure you’re limiting your harmful output and waste, and you’ll want to use as many as possible within your operation. Check out our recommendations below. Work with Green Suppliers No matter what stage you sit at in the hypothetical supply chain, you’re likely to source at least part of your overall production material from a supplier. If that’s not the case, you’ll still need to work with companies that provide machinery and equipment, as well as replacement parts for these industrial items. All in all, to make as sustainable a choice as possible, you’ll want to commit to working with a ‘green’ supplier who makes eco-conscious choices at every step. Eco-friendly suppliers will strive to both implement sustainable practices within their production line, as well as provide sustainably made and/or extracted materials. The products and/or parts they send out are likely to be recyclable when they reach their end-of-life period, or they’ll run a scheme where you can send old or broken parts back to them. Offset Your Carbon Emissions Offsetting carbon emissions converts the waste output from your operations into something more positive. If you’re interested in programs like this , you can use official government platforms or climate charity websites to contribute. You’ll be able to find a variety of projects that have been undertaken to remove CO2 from the atmosphere, and they’ll be located in various regions across the world. You can choose to patronise as many of them as you wish, but if you want to focus on specific types, you’ll also be able to do so. When approaching a program like this, it’s usually best to offset month by month, as this helps you stay on top of your carbon footprint. Be sure to invest in as much carbon removal per tonne as your business has potentially contributed to the atmosphere in the last month. But before you go any further, there’s one thing you need to keep in mind here: Carbon offsetting is just one sustainable practice you can turn to, but it’s not the only one your business will ever need to use. Yes, it’s one of the most sustainable practices a heavy industry business can invest in. But that’s only true when it’s partnered with real-time carbon-lowering efficiencies within day-to-day operations. Repair, Rather Than Throw Away Repairing is the best option if a repair is possible. This should be the first step when evaluating old or broken-down equipment. If it can be salvaged, it should be. Otherwise, you’ll have to replace the equipment in question. Not only is that expensive, but it also means more waste to manage. And not all heavy industry tech can be recycled. Sometimes it’s potentially hazardous and needs to be disposed of carefully, and this could have harsh impacts on the surrounding environment. Repairing is your best bet, at least 80% of the time. You can get back up and running faster, and you don’t need to account for a large investment at short notice. And more equipment can be repaired than you might think. It’s not just small, singular parts that can be pulled out. Entire internal systems in even large vehicles, such as freighter ships, can be replaced by secondary parts. A marine logistics provider or deep-sea fishing operator would save a lot of money just by ordering a Cummins Rebuild Kit for one of their vessels. Deciding to put the ship out of commission and eventually scrapping it will contribute to the large-scale waste common in companies like this. Aiming to repair and limit environmental damage will get that same boat back onto the waters in seaworthy condition. Operate with Lower Emission Logistics Shipping your products to businesses and markets always generates a carbon footprint. Unless you’re operating only within the local area and you’re able to transport products back and forth on foot, this is an unavoidable issue. And seeing as you’re a heavy industry business, that’s not very likely. But some shipping options are better than others. Indeed, there are low-emission choices to be made, and you’ll want to look into these logistic partners only. You’ll likely find that air travel is a total no-go zone. Alternatives to this are long-haul road transportation or a traditional shipping company that operates via sea. Yes, even trucking your products over land generates a lot less carbon waste that can damage the environment than flying something! Staying Green as a Heavy Industry Player Working sustainably within the heavy industry is a career-long project. You’ll need to continually make moves to consider what could be streamlined into something greener and less consuming next. In the end, this can help your long-term costs decrease and stay low. Fewer risky investments, fewer fees from environmental bodies, and more productive time within your business. So, it’s not going to be easy, but it will be worth it