How to Make Each Department in Your Business Greener

Julie Starr • August 26, 2021



The world is changing. Consumers are demanding more sustainable products and services, and businesses are feeling the pressure to change. But, as a business owner, you may not be sure where to start to make your company greener. The good news is that there are plenty of ways for you to get started! In this blog post, we will discuss ten ways your business can transact greener in each department – from marketing to HR, so read on!

Marketing

As marketing is often the face of a company, changing your approach to how you market can make a big difference. Instead of using traditional paper flyers or postcards, why not try an electronic flyer and email? If you insist on sending out letters via snail mail, consider buying recycled paper products instead – there are plenty available these days. 

Another way marketers can transact greener is by working on their digital presence . Social media platforms like Facebook and Instagram are great ways for businesses to market themselves. And, with the major leaps being made in the world of digital marketing, you can now market your company and reach a much larger audience than would never have been possible with traditional marketing methods.

HR

Many companies already have a green policy in place – for example, requiring employees to print double-sided or only printing when necessary, etc., but did you know that if your business is big enough, then it could be possible to offset your carbon footprint? The easiest way of doing this is by using an online service called ‘ My Climate. ‘ All you need to do is register with them and purchase one of their packages which will allow you to play a part in reforesting land, so even though as they say, “you can’t change the past,” at least you’re helping keep our future greener!

Another great way HRs can transact greener within their department is through recycling old office equipment like PCs and printers. According to Environmental Protection, the UK alone produces around 15 million tonnes of electronic waste a year, so it’s best to dispose of old equipment properly. The good news is that manufacturers like Epson and Apple have a ‘take back scheme’ which allows you to recycle both new and old products!

If your business does decide on a recycling scheme for office supplies, then make sure you handle it correctly by ensuring anything containing hazardous material (like batteries) are sent off-site where they can be disposed of with specialist companies safely, as well as making sure that everything else gets shredded before being recycled – this stops any confidential data from falling into the wrong hands!

Logistics

When it comes to making a company more green, logistics is where most people get discouraged as they think there’s not much they can do. However, this isn’t the case! Firstly make sure your business has joined initiatives like The Carbon Trust or Climate Care, which allow you to offset carbon emissions when transporting goods around. 

This means that whether you’re sending out one package or several, any negative impact on the environment will be balanced, so even though you’re still using natural resources to send items in bulk, by joining these schemes, you are at least helping keep our planet cleaner overall! Another part of logistics that often gets overlooked is the packaging. Still, if carefully planned, companies can reduce their waste significantly without jeopardizing service quality – for example, having boxes with pre-cut holes can be an excellent way to ensure your items are secure and prevent too much excess packaging!

Sustainable energy sources

When it comes to making your company more green, sustainable energy sources are an excellent place to begin because they’re easy and cheap (and in some cases even free) too! For example, let’s say you own a warehouse or office building that has large windows – if the sun is shining, then why not use solar panels from https://jrcousa.com/commercial-solar-panels/ instead of regular electricity? Even though these may initially seem expensive, just think about how much money will be saved on bills as well as helping save our planet so both us and future generations can live peacefully. Plus with government grants available for small businesses who install renewable technologies, there really isn’t any reason why every business shouldn’t invest in this.

Remember, some small changes can make big differences, so don’t feel like this is something that has to cost lots of money or take up much time because sustainable energy sources are here and they’re ready now. All we have to do is reach out and grab them with both hands! 

Sales

One of the first things that people think about when it comes to making their business greener is recycling paper and plastic cups at events. While this will help, there are actually many other ways you can transact greener in your sales department by thinking outside the box! For example, if all or a few of your staff have company cars, then why not switch them from petrol/diesel engines to an electric model? This means they’ll emit less carbon dioxide, plus as long as these models meet specific safety criteria (like having sufficient range for each journey), they’re also exempt from road tax, so employees could save money! You may need some convincing, but trust me – electric vehicles really are up there with cars now. Since most cities are introducing clean air zones (where older, more polluting vehicles are banned from entering), it could be good to make the switch before legislation is enforced!

Another way your company can transact greener in sales is by using recyclable pens. Instead of throwing away old biros that have run out or broken, why not just refill them with new ink? Although this may seem like an impractical task, there are actually websites online which specialize in selling refills, and if they’re purchased once every few months rather than buying brand new pens, you’ll save yourself money as well as helping our planet too!

Production

When it comes to making a business more green, production can seem like the most daunting task as there are so many things you need to consider. However, don’t worry because while this may be true for big companies with large factories and lots of employees, if your company is smaller, then you’ve got even more of an incentive since less work means fewer resources will be needed! 

So what can you do? Well, firstly remember where possible that recycling waste materials from one department into another is cheaper than buying new products (and often better quality) – after all, did you know that recycled paper costs on average 20% less than newly harvested wood pulp which saves money but also uses far less energy? Plus, let’s not forget about carbon emissions – recycling paper uses 65% less energy than making it from new wood pulp, so it is a win-win situation.

Packaging

Another way your company can transact greener in production is by making sure all your packaging has as little excess material included. Although it may seem attractive to have a box that’s big enough for the product inside plus some free space, most of this will end up being thrown away, and if you supply just one item, then why spend money on something which won’t be used? Plus, don’t forget – recycling cardboard takes less energy than creating new boxes, so using leftover materials would save even more! 

By utilizing the above tips, you’ll have a greener business that focuses on sustainability as much as profit in no time!

By Julie Starr March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
By Julie Starr March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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