How to Make Each Department in Your Business Greener

Julie Starr • August 26, 2021



The world is changing. Consumers are demanding more sustainable products and services, and businesses are feeling the pressure to change. But, as a business owner, you may not be sure where to start to make your company greener. The good news is that there are plenty of ways for you to get started! In this blog post, we will discuss ten ways your business can transact greener in each department – from marketing to HR, so read on!

Marketing

As marketing is often the face of a company, changing your approach to how you market can make a big difference. Instead of using traditional paper flyers or postcards, why not try an electronic flyer and email? If you insist on sending out letters via snail mail, consider buying recycled paper products instead – there are plenty available these days. 

Another way marketers can transact greener is by working on their digital presence . Social media platforms like Facebook and Instagram are great ways for businesses to market themselves. And, with the major leaps being made in the world of digital marketing, you can now market your company and reach a much larger audience than would never have been possible with traditional marketing methods.

HR

Many companies already have a green policy in place – for example, requiring employees to print double-sided or only printing when necessary, etc., but did you know that if your business is big enough, then it could be possible to offset your carbon footprint? The easiest way of doing this is by using an online service called ‘ My Climate. ‘ All you need to do is register with them and purchase one of their packages which will allow you to play a part in reforesting land, so even though as they say, “you can’t change the past,” at least you’re helping keep our future greener!

Another great way HRs can transact greener within their department is through recycling old office equipment like PCs and printers. According to Environmental Protection, the UK alone produces around 15 million tonnes of electronic waste a year, so it’s best to dispose of old equipment properly. The good news is that manufacturers like Epson and Apple have a ‘take back scheme’ which allows you to recycle both new and old products!

If your business does decide on a recycling scheme for office supplies, then make sure you handle it correctly by ensuring anything containing hazardous material (like batteries) are sent off-site where they can be disposed of with specialist companies safely, as well as making sure that everything else gets shredded before being recycled – this stops any confidential data from falling into the wrong hands!

Logistics

When it comes to making a company more green, logistics is where most people get discouraged as they think there’s not much they can do. However, this isn’t the case! Firstly make sure your business has joined initiatives like The Carbon Trust or Climate Care, which allow you to offset carbon emissions when transporting goods around. 

This means that whether you’re sending out one package or several, any negative impact on the environment will be balanced, so even though you’re still using natural resources to send items in bulk, by joining these schemes, you are at least helping keep our planet cleaner overall! Another part of logistics that often gets overlooked is the packaging. Still, if carefully planned, companies can reduce their waste significantly without jeopardizing service quality – for example, having boxes with pre-cut holes can be an excellent way to ensure your items are secure and prevent too much excess packaging!

Sustainable energy sources

When it comes to making your company more green, sustainable energy sources are an excellent place to begin because they’re easy and cheap (and in some cases even free) too! For example, let’s say you own a warehouse or office building that has large windows – if the sun is shining, then why not use solar panels from https://jrcousa.com/commercial-solar-panels/ instead of regular electricity? Even though these may initially seem expensive, just think about how much money will be saved on bills as well as helping save our planet so both us and future generations can live peacefully. Plus with government grants available for small businesses who install renewable technologies, there really isn’t any reason why every business shouldn’t invest in this.

Remember, some small changes can make big differences, so don’t feel like this is something that has to cost lots of money or take up much time because sustainable energy sources are here and they’re ready now. All we have to do is reach out and grab them with both hands! 

Sales

One of the first things that people think about when it comes to making their business greener is recycling paper and plastic cups at events. While this will help, there are actually many other ways you can transact greener in your sales department by thinking outside the box! For example, if all or a few of your staff have company cars, then why not switch them from petrol/diesel engines to an electric model? This means they’ll emit less carbon dioxide, plus as long as these models meet specific safety criteria (like having sufficient range for each journey), they’re also exempt from road tax, so employees could save money! You may need some convincing, but trust me – electric vehicles really are up there with cars now. Since most cities are introducing clean air zones (where older, more polluting vehicles are banned from entering), it could be good to make the switch before legislation is enforced!

Another way your company can transact greener in sales is by using recyclable pens. Instead of throwing away old biros that have run out or broken, why not just refill them with new ink? Although this may seem like an impractical task, there are actually websites online which specialize in selling refills, and if they’re purchased once every few months rather than buying brand new pens, you’ll save yourself money as well as helping our planet too!

Production

When it comes to making a business more green, production can seem like the most daunting task as there are so many things you need to consider. However, don’t worry because while this may be true for big companies with large factories and lots of employees, if your company is smaller, then you’ve got even more of an incentive since less work means fewer resources will be needed! 

So what can you do? Well, firstly remember where possible that recycling waste materials from one department into another is cheaper than buying new products (and often better quality) – after all, did you know that recycled paper costs on average 20% less than newly harvested wood pulp which saves money but also uses far less energy? Plus, let’s not forget about carbon emissions – recycling paper uses 65% less energy than making it from new wood pulp, so it is a win-win situation.

Packaging

Another way your company can transact greener in production is by making sure all your packaging has as little excess material included. Although it may seem attractive to have a box that’s big enough for the product inside plus some free space, most of this will end up being thrown away, and if you supply just one item, then why spend money on something which won’t be used? Plus, don’t forget – recycling cardboard takes less energy than creating new boxes, so using leftover materials would save even more! 

By utilizing the above tips, you’ll have a greener business that focuses on sustainability as much as profit in no time!

By Julie Starr January 20, 2025
In an era where stakeholders demand transparency and impact, effective sustainability communications are critical to building trust and demonstrating accountability. The Reporting Matters 2024: Changing Gears in Sustainability Reporting report by WBCSD highlights practices that are particularly relevant as we prepare for 2025. At Taiga Company, we believe these strategies—when applied thoughtfully—can empower businesses to communicate their sustainability efforts more effectively. Here are four key takeaways to focus on: 1. Integrate Storytelling with Data Combining compelling narratives with robust data brings your sustainability initiatives to life. Case studies, real-world examples, and context help transform numbers into relatable stories that resonate with stakeholders. Balancing quantitative metrics with qualitative insights ensures your message is both credible and engaging. Takeaway for 2025: Consider how you can use storytelling to make your impact more tangible. For example, instead of just reporting a percentage reduction in emissions, share the initiatives and innovations behind that achievement. 2. Leverage Digital and Visual Tools Sustainability reports are evolving beyond text-heavy formats. Digital tools like interactive microsites, infographics, and videos make your content more accessible and engaging. These formats not only simplify complex metrics but also expand your reach across diverse stakeholder groups. Takeaway for 2025: Explore how digital and visual tools can enhance your communication strategy. A well-designed infographic or a brief video could communicate your impact more effectively than lengthy paragraphs. 3. Engage Stakeholders Actively Stakeholder engagement is no longer a one-way street. Building two-way communication channels —where stakeholders can provide feedback or ask questions—enhances trust and demonstrates your commitment to transparency. Highlighting partnerships and collaborative efforts also showcases a broader ecosystem approach to sustainability. Takeaway for 2025: Develop communication strategies that prioritize stakeholder inclusivity. This could mean hosting feedback sessions, incorporating stakeholder concerns into your reports, or highlighting stories from collaborators and impacted communities. 4. Embed Sustainability in Broader Corporate Strategy Sustainability is not a side project—it should be central to your corporate identity and decision-making processes. Demonstrating how sustainability aligns with financial performance and long-term goals ensures your communications reflect its strategic importance. Takeaway for 2025: Ensure that sustainability isn’t siloed in your organization. Use your communications to illustrate how sustainability drives innovation, resilience, and competitive advantage. Preparing for 2025 As expectations for transparency and impact continue to rise, sustainability communications must evolve to meet the moment. By focusing on storytelling, leveraging digital tools, fostering engagement, and integrating sustainability into broader business strategies, organizations can craft messages that resonate deeply with stakeholders. At Taiga Company, we’re here to help you navigate this evolving landscape. Whether it’s enhancing your storytelling, exploring innovative formats, or aligning your sustainability initiatives with strategic goals, let’s make 2025 the year your communications truly shine.
By Julie Starr December 30, 2024
It starts with understanding what is happening in your industry, so you can be a leader. This includes studying current market trends and identifying stakeholders and their strategies. Understanding where your business fits in the marketplace will give you a way to claim it. When you stay abreast of industry trends and consumer preferences, you can better forecast changes to help make your business more adaptable. 1) Crafting a Clear Vision The first ingredient for a winning organization is fundamentally to have a well-defined vision ; — This is the guiding star that keeps teams aligned, and drives innovation and resilience in tough times. Leaders craft a compelling vision, which paints the picture of how they see their company evolving in the future and why it matters — its purpose that both employees and stakeholders will align with. Begin with the end in mind—Identify your company's core values and what you uniquely contribute to create a vision. This vision is much more than just profits; it also includes a focus on quality, customer service, and making a difference in society. Involve the right people in shaping this vision to make sure it reflects a shared ideal and is realistic. Drive the vision clearly and regularly across all levels of an organization. Bring it to life through storytelling to illustrate how each position makes direct contributions toward achieving the larger mission. Culminate in embedding the vision into what some call common operating procedures, its presence felt at even a level of day-to-day decision-making within strategies and actions along with performance metrics. A vision, well-articulated and written in a compelling way can inspire your team to work differently than the competition and maintain momentum for years to come. It is the plan that takes ambition out to walk and places a company at the vanguard of its industry. 2) Prioritizing Innovation To remain competitive and at the front of the pack Innovation is a key focus for all businesses demanding new ideas, thoughts & ways. In the world of constantly changing marketplaces, innovation makes sure that your business is not just adjusted to change but responsible for it as well. To take your enterprise up a notch, innovation needs to be the one core principle that trickles through every pore in your company. This begins with creating a culture where creativity and risk-taking are welcome. Give permission and means to employees of all levels who wish to try out new things without being afraid of failing. This kind of openness accelerates involvement and reveals white space for breakthrough progress. Leadership support: Leadership weighs in by encouraging new ways of thinking; providing resources, and celebrating successes as well as failures from which to learn. Making innovation one of your strategic priorities requires an ongoing commitment to researching solutions, developing technology, and training human resources. Listen to the industry and customers to see what is needed next. Similarly, collaboration —whether internally with other professional areas or externally with partnering organizations casually called "open innovation"— amplifies the possibilities to discover new opportunities by contrasting different viewpoints and knowledge from professionals specialized in diverse sectors. Ultimately, make sure to measure and iterate on your innovations. Develops metrics for tracking the effectiveness of new initiatives and ensure they best align with company goals. Making innovation a strategic imperative your company distinguishes itself as an industry leader which is preparing to survive disruption and take advantage of opportunities for ongoing high performance. 3) How to Create a Powerful Brand Identity In a saturated market, you need a strong brand identity. The brand you create should reflect what your company stands for in terms of values, mission, and unique selling propositions. You need to be able to maintain consistency, on your website and social media platforms even down customer interactions It increases brand loyalty and improves the trustworthiness of your business. 4) Providing World-Class Customer Service To see the customer satisfied and happy is key to growth. Outstanding customer service results in repeat business and word-of-mouth recommendations. Pay close attention to their complaints, respond quickly, and go above the call of duty to make your customers happy. Satisfied customers are the champions of your brand and can help build loyalty. 5) Leveraging Technology Today, in a rapidly moving business world to become an industry leader, your competitors would need technology. Technology catalyzes innovation , efficiency, and customer satisfaction. So first things first, find relevant technologies that match your business goals. From automation to artificial intelligence or advanced analytics, the proper utilities can automate processes cut costs, and make data-driven business decisions a snap. Adopt data-driven approaches to get a detailed understanding of your customers and the market shifts while ensuring that you operate with accuracy, helping your business be more predictive. In addition, a technology-first approach really improves customer engagement. Gain loyalty with an engaging digital application and custom journeys. Make an investment internally in tools to facilitate collaboration, agility , and workforce productivity so your team can remain relevant in a compressed technology landscape. Technology adoption for success in the modern Needless to say technology is changing fast and the only way we can keep up with this change is by thinking ahead. Keep your team up-to-date with the latest emerging technologies and industry innovations. Work WITH specialists to get the solution implemented and scaled correctly. 6) Fostering Employee Engagement You need to invest in your employees. Active, driven teams are typically a more productive and innovative team that is invested in achieving organizational objectives. Create an encouraging workspace — Celebrate wins, provide growth opportunities, and encourage communication open. Employees who are happy tend to be employees that work more effectively in a company. 7) Expanding Your Network Networking for the journey to reach your company at the top level is a need you are not talking about which is required as part of Business Strategy. Building a solid network opens up pathways for partnership, creativity, and scalability leading your business to be an industry leader. Start by building relationships in your niche. Take part in conferences, trade shows, and networking events to link with peers influencers, and potential partners. Such interactions often result in mutual benefit with contributions to shared resources, partnership, and insight. Your network should not only consist of the most direct people in your industry. Interact: with related professionals, academia, and even  emerging markets. New viewpoints on business puzzles can emerge through varied professional networks. Thwart idleness using online channels and interacting with a larger part of the professional community, for instance, most people on LinkedIn will accept your connection request so use that to keep contacts through time. 8) Delivering High Quality and Reliability Consistency in delivering state-of-the-art products and services is a must. You have to be able to convince the customers they can trust you and your company when it comes to fulfilling their expectations. There are industries like manufacturing that include specialized solutions such as metal plating services in their offers to demonstrate knowledge and dependability, requiring these types of industry having a good position in the minds of customers. 9) Adapting to Market Changes Two of the key traits necessary to lead firms successfully are flexibility and adaptability. Track market behaviors and be ready to adjust your tactics as needed. By embracing change, and seeing it as an avenue for growth rather than an obstacle- companies are far better equipped to survive in dynamic environments. 10) Emphasizing Sustainability Sustainability is not just a trendy buzzword anymore… it's becoming increasingly relevant to the way organizations must manage themselves. Business that promotes the environment and community, not only make a better world but also attract informed customers. In your operations, embody the sustainable practices you preach, and do not be afraid to trumpet how green-friendly they are. 11) Investing in Marketing and PR A strong marketing and public relations effort is key to increasing your company's visibility while establishing credibility. Create an integrated marketing plan (digital advertising, social media engagement, and thought leadership content) Having a powerful online presence combined with all the positive media exposure can go a long way in how your brand is perceived. 12) Performance Metrics Monitoring As you keep moving forward, it is vital to ensure that your company remains on the ball. Progress to your end goal and hopefully areas of improvement will be identified using key performance indicators (KPIs) Having data will help you make the right adjustments based on reality without having to rely on them as much, which keeps even more momentum. 13) Continuous Improvement Continuous improvement is the foundation for sustained success in leading the pack. It involves fostering a culture of learning, regularly assessing performance, and refining processes. Encourage feedback, embrace change, and invest in employee development. By consistently seeking ways to enhance efficiency, quality, and innovation, your company stays agile and competitive. This commitment to ongoing growth ensures long-term excellence and positions your business as an industry leader. In conclusion, rising to the highest of your company means a thoughtful blend of innovation, flexibility, and presenting execution. Understanding your market, building a strong brand, and investing in both employees and customers can make you the pioneer of an industry. Be it using the latest technology or providing metal plating services , keep your immediate goal as value – and get solutions. When you have this vision and a hunger to get better, your company will lead the pack — but more importantly other companies (and people) will want to follow in its footsteps.
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