How to Make those Little Luxuries at Home More Sustainable

In today’s world, enjoying the finer things in life at home—like that first sip of gourmet coffee or sinking into a hot tub under the stars—doesn't mean you have to sacrifice your green credentials. If the thought of your carbon footprint is putting a damper on your domestic bliss, fear not! Here are some smart, sustainable swaps to keep the luxury high and the environmental impact low. Who says you can't have your eco-cake and eat it too?

Sip Sustainably

Starting your morning with a barista-style coffee or a soothing tea? Ditch those single-use pods and plastic-packed tea bags. Opt for a good old-fashioned French press or a percolator that uses ground coffee. If tea is more your style, loose leaf varieties with a metal strainer can make all the difference. Not only do these options reduce waste, but they also somehow make that morning ritual a tad more Zen.

Eco-Chic Spa Vibes

Love a spa day at home? Besides sauna financing, an infrared sauna could be your new best friend. Unlike traditional saunas that need to heat the entire air around you, infrared models use radiant heat to warm you directly, which means they consume much less energy. Plus, they're a great way to sweat out the toxins without sweating about your electric bill.

Luxury Showers, Lower Impact

Those indulgent, hot, steamy showers are great until you think about all the water and energy they use. Invest in a low-flow, high-pressure showerhead to get the same luxurious feel without the wasteful overuse of water and energy. You’ll barely notice the difference—except on your utility bills!

Dim the Lights, But Keep the Ambiance

Setting the mood with lighting doesn’t have to mean a higher electric bill. Swap out those old incandescent bulbs for LED options. They come in all kinds of warm tones now, so you can maintain that cozy glow without the energy drain. Plus, they last ridiculously long, so you can spend more time lounging under them and less time changing them.

The Sustainable Gourmet

If culinary experiments are your kind of luxury, make sustainability part of your ingredient list. Shop local and seasonal produce to reduce your food miles, and compost your food scraps to give back to the earth. Not only will your dishes be fresher and more flavorful, but you'll also be supporting your local farmers—a luxury in its own right.

Green Your Clean

Even your cleaning products can be luxurious when you choose the right ones. Skip the harsh chemicals and opt for natural cleaning brands that use eco-friendly ingredients, or make your own cleaners with items like vinegar, baking soda, and essential oils. Your home will sparkle without the environmental guilt.

Thrift and Thrive

Embrace the art of second-hand chic. Whether it's furniture, decor, or even designer clothes, there’s a certain luxury in finding unique pieces that don’t come from a big box store. Plus, reusing items is a win-win for your wallet and the planet.

Indulging in home luxuries while being eco-conscious doesn’t have to be a chore. With these simple swaps and sustainable practices, you can relax in style knowing you’re doing your part for the planet. Now, go enjoy that guilt-free pampering—you’ve earned it!

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Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025

In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025

At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact. If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.