How To Plan An Event Post COVID

Julie Starr • December 21, 2021



The events industry was turned on its head due to the COVID pandemic and is still trying to recover. While there is still some way to go when it comes to holding in-person events, there are a number of things that you can do to run a successful event in a post-pandemic world. 

Understand that the world is different now

The world we find ourselves in now is fundamentally different from the pre-pandemic one. With the different variants of COVID that are still being discovered, events are unlikely to return to anything approaching normal for some time. 

In order to get your events and brand back on track, you need to know that the planning and running of events are much different now. 

Hold outdoor events

Many people feel safer attending events that are outdoors. If possible, try and adapt your events to this format if you can. You can arrange portable bathroom rentals and specialist food in order to ensure that all facilities are taken care of. 

Communicate your safety procedures

Your event attendees want to know that you are taking steps to ensure that they are as safe as possible. In the marketing of your event, ensure that you are communicating the rules on social distancing, cleanliness, and contact tracing. 

E mbrace contactless technology

Even at in-person events, there are many opportunities to improve hygiene and safety. One way to do this is to adopt contactless technology at your events. These could be contactless check-in kiosks or event apps that give attendees all of the information they need without having to touch another device. 

Utilize virtual technology

Virtual events became the norm during the pandemic. The technology used to run these have advanced considerably and can now be used in a hybrid style of event. Keep virtual elements and combine them with a better in-person experience. 

Hold micro-events

The return to large-scale events is still some way off. Many attendees do not want to be part of such a large crowd of people or you may worry about the likelihood of your event being canceled due to travel restrictions of changing circumstances around COVID. 

Try pivoting your strategy to include small micro-events that are curated especially for smaller groups. 

Promote the sustainability of your events

More and more people are concerned with their impact on the world and as such, don’t want to jump on a plane to visit an event that could have been held virtually. Promote your event as sustainable and eco-friendly by giving people the choice to attend in person or online. 

Key points

It’s been hard for many brands to adjust their events strategy in the wake of the pandemic, especially if they are in an industry that has relied heavily on face-to-face events in the past. 

By acknowledging the situation the world finds itself in with COVID, and working to address safety concerns, then it is still possible to have a thriving events calendar for in-person, hybrid, and virtual events. 

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