Inexpensive Ways To Make Your Data Center Greener

Julie Starr • February 15, 2022



Whether you run an on-prem or third-party-operated data center, looking for ways to reduce its environmental impact is critical. Currently, servers consume around 1 percent of the world’s total energy supply, and thanks to the growth of IT, that number is rising all the time. 

Fortunately, you don’t have to spend a huge amount of money making your servers greener. In fact, inexpensive fixes can make a world of difference. Check out these cheap ways to make your data center less harmful to the environment. 

Centralize The Air Handling

Putting all your HVAC air handling in one place is a good policy for two reasons: 

  • It allows the system to work more efficiently, reducing energy costs
  • It cuts down on maintenance and servicing costs

You’ll notice that your HVAC runs more smoothly and consumes less energy when you adopt this strategy. 

Use A Greener Service

If you outsource your IT and data center operations, then use a sustainable service. Look for a managed service provider that uses energy-efficient data centers. Many companies in this industry will tell you upfront whether they offer green service options or not, and how you can access them. 

Monitor Your Critical Load

As Google demonstrated with the introduction of its deep learning datacenter monitoring algorithm designed to reduce energy usage, monitoring is everything. The more you can keep track of information like water consumption, gas consumption, critical load and so on, the more you’ll be able to tweak your systems to run more efficiently. 

Don’t attempt to do this manually. Instead, find a software solution that monitors all the variables for you and makes automatic adjustments on your behalf. 

Discover Your Carbon Footprint

Do you have any idea how much CO2 your data center is responsible for emitting? If not, then you won’t be in a good position to figure out whether you need to make improvements. Your CIO will have no target metric for decision-making. 

Remember, when it comes to CO2 savings, you don’t always need a complete remodel. Making simple changes, such as keeping hot and cold air separate, can be highly effective. 

Only Build What You Need

If you’re planning on opening an on-prem data center, only build what you need. Companies will often invest in massive server racks with thousands of terabytes more storage than they need, only to never use them. If you can, build out a modular system. This way, you can add new capacity incrementally, including both storage and cooling. 

Use A Heat Wheel

If you have an on-prem data center, try to use a heat wheel if you can — a large aluminum wheel that transfers heat to the outside without the need to introduce new air. 

Ensure That Your Equipment Is Functioning Correctly

Lastly, make sure that your equipment is functioning correctly . Problems with air conditioning and server racks themselves can cause excess energy consumption. 

Also, check that your systems aren’t working against each other. Don’t run a dehumidifier at the same time as running a humidifier. 

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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