Inexpensive Ways To Make Your Data Center Greener

Julie Starr • February 15, 2022



Whether you run an on-prem or third-party-operated data center, looking for ways to
reduce its environmental impact is critical. Currently, servers consume around 1 percent of the world’s total energy supply, and thanks to the growth of IT, that number is rising all the time. 

Fortunately, you don’t have to spend a huge amount of money making your servers greener. In fact, inexpensive fixes can make a world of difference. Check out these cheap ways to make your data center less harmful to the environment. 

Centralize The Air Handling

Putting all your HVAC air handling in one place is a good policy for two reasons: 

  • It allows the system to work more efficiently, reducing energy costs
  • It cuts down on maintenance and servicing costs

You’ll notice that your HVAC runs more smoothly and consumes less energy when you adopt this strategy. 

Use A Greener Service

If you outsource your IT and data center operations, then use a sustainable service. Look for a managed service provider that uses energy-efficient data centers. Many companies in this industry will tell you upfront whether they offer green service options or not, and how you can access them. 

Monitor Your Critical Load

As Google demonstrated with the introduction of its deep learning datacenter monitoring algorithm designed to reduce energy usage, monitoring is everything. The more you can keep track of information like water consumption, gas consumption, critical load and so on, the more you’ll be able to tweak your systems to run more efficiently. 

Don’t attempt to do this manually. Instead, find a software solution that monitors all the variables for you and makes automatic adjustments on your behalf. 

Discover Your Carbon Footprint

Do you have any idea how much CO2 your data center is responsible for emitting? If not, then you won’t be in a good position to figure out whether you need to make improvements. Your CIO will have no target metric for decision-making. 

Remember, when it comes to CO2 savings, you don’t always need a complete remodel. Making simple changes, such as keeping hot and cold air separate, can be highly effective. 

Only Build What You Need

If you’re planning on opening an on-prem data center, only build what you need. Companies will often invest in massive server racks with thousands of terabytes more storage than they need, only to never use them. If you can, build out a modular system. This way, you can add new capacity incrementally, including both storage and cooling. 

Use A Heat Wheel

If you have an on-prem data center, try to use a heat wheel if you can — a large aluminum wheel that transfers heat to the outside without the need to introduce new air. 

Ensure That Your Equipment Is Functioning Correctly

Lastly, make sure that your equipment is functioning correctly . Problems with air conditioning and server racks themselves can cause excess energy consumption. 

Also, check that your systems aren’t working against each other. Don’t run a dehumidifier at the same time as running a humidifier. 

By Julie Starr April 18, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.
By Julie Starr April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.