Making Your Business Sustainable And Having An Eco Approach

Julie Starr • March 22, 2021



Your business might be thriving right now, but sometimes it can be hard to focus on other aspects that are important factors to your business  but might not necessarily affect the bottom line or the profit. The truth is, there is so much more focus around greener living and sustainability, that businesses now need to be seen to be doing their part to contribute to the changes. So you may be wondering exactly how your business could be affected? Here are some of the things to consider.  

Think about packaging when it comes to products 

One of the first things to think about could be the packaging that you use for products, and whether or not there are alternatives. It could be that you can reduce the level of packaging that is used for your products, or even the amount for shipping as well. We have all seen the media pictures where people have ordered a small item and it has arrived with tonnes of plastic and a huge box. Maybe it is time to think a little more strategically about the packaging that you use. 

Is it time to change business habits?  

It might be time to start thinking about your habits within the workplace as well as within your business and seeing if there are any changes that could help the business be a little greener. This could be simple things like switching off computers at the end of the day instead of leaving them on standby, switching off lights, or using a digital documentation system to keep paperwork to a minimum. There are things that you can do to help move your business forward simply by changing the habits you already have. 

Is it possible to recycle old technology?

Many businesses will have older technology. So it might be time to start thinking about some of the ways that you could recycle those items instead of leaving them stored in a cupboard. The parts and the materials could be used for other things, and it could definitely help declutter the workplace. 

Are there any changes you could make?  

Are there any changes that could be made to help you get to where you need to be? Could it be that you change all of the bulbs in your business premises to LED ones? Perhaps you need to think about the fabrics used in the business, where people like Alan Miller of Genesis Diagnostics could prove useful or even how you furnish the business location. Maybe it is simple things like being aware of the things that you use yourself or encouraging your staff and employees to be a little more insightful. Bike to work schemes or carpooling, for example. 

Could your delivery methods be greener?

Of course, there is also not just packaging to think about but the logistics of delivery of the products that you might sell. Is there any way that you could make those greener? Perhaps a delivery company that also has an eco-friendly approach, such as using electric vehicles or low carbon vehicles to deliver the products. 

Let’s hope these suggestions help you have a business that is more environmentally focused.

3 Great Marketing Strategies for Sustainability Companies to Use

By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions:​ Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. ​ As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.