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Making Your Jewelry Business “Top Brass” in Your Ethics
Julie Starr • November 18, 2021
Consumers are becoming more aware of their buying choices, and as we become more aware of the ethical practices in our daily lives, we have to work to make our business embody the same ethics. In the jewelry world, we encounter a lot of people looking for fair and moral practices, not just buyers, but jewelry makers as well. So if you are running a jewelry business, here are some key things to consider if you are looking to make your business more ethical and eco-friendly.
Your Raw Materials
One of the most important ethical factors within the industry is the material. Whether you are using jump rings to make rings or you are using pearls, gemstones, precious metals, and other materials, it is important to look at some of the following components:
- The operations . It’s crucial to ascertain the legalities of the mind the materials are coming from.
- The labor . This would consist of the safety of the mines, who is involved in the trading, and who is employed to do the mining.
- The environmental impact . Because mining is changing the landscape in a literal sense, is this being done appropriately? This would also mean you have to consider if the waste material is being dealt with safely.
Ensuring You Are Purchasing Ethical Materials
It is important to research the companies that you are sorting your materials from. You can ask them about their ethical practices, but you also need to look at some of the following components:
- Traceability . Is the company able to tell you where all the materials came from? This is so important as we can then look at the footprint.
- The responsibility of the supplier . Does your supplier assume responsibility for every purchase they make or is this outsourced to another company?
- The supply chain practices . If you are looking to minimize your carbon footprint , you’ve got to find suppliers that are consciously reducing their carbon footprint through their suppliers.
Improving Your Business Operations
It’s not just about the materials and the suppliers, you need to ensure that you are developing your business to adopt a more ethical approach. These can consist of a few key areas:
- Your operational procedures . There are some very simple things you can do to improve your business operations. If you are posting products to customers as part of a direct-to-consumer business, you’ve got to consider how you are using your fuel. You can save your energy by driving to the post office only once a week. This will also have a positive impact on your work-life balance.
- Creating an ethical business policy . This could help you to remain accountable. If you start to create a more environmentally-friendly policy that you can share with your customers, this could bring them back to you. It’s also something that you can incorporate into your business plan.
Ultimately, operating with an eco-friendly mindset is important but every industry operates differently. If you are running a jewelry business you must take ownership and remain accountable.
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.