Marrying Sustainable Practices & Profit

Julie Starr • September 21, 2022



It can often seem as though businesses have a choice between being sustainable or making a decent profit. At least, that is how it is often portrayed. The truth, however, is that you can easily and effectively marry sustainability and profit, and in fact it is easier than ever to do so. Understanding some of the essential ways in which this can happen is one of the most useful things you can do for your business, so it’s something to look into.

In this post, we are going to take a look at how you can ensure your business is as profitable as possible, even while making a point of being sustainable too. As long as you do both of these, you are going to have a better business in both of these important ways – better for you, and for the planet.

Don’t Skimp On The Marketing

Just because you are trying to be sustainable doesn’t mean you can’t put effort, time and money into your marketing – in fact, you should certainly do this if you are keen to make sure that your business has a good chance of success. In order to do this right, you have to think about the many kinds of marketing you can use for your business, and there really are a lot that you can be aware of here.

One way to ensure you are not skimping on marketing, but still being as sustainable as possible, is to use some professional digital marketing services . With the help of such services, you should find that you are able to make your business a lot more profitable without reducing your sustainability at all.

Make Sustainability Your Brand

Another thing you might want to consider is actually making sustainability an important and central part of your brand itself. Doing this benefits you and your business in a few vital ways. For one thing, it means that you are putting your business out there as a sustainable one, which in today’s climate is going to act as a really effective marketing tool essentially. It’s also going to give you a focus in terms of your sustainability, which can be really useful too and help to keep you on track with that side of things.

It’s relatively easy to make sustainability your brand. You just need to decide on some specific green aims and then ensure you are incorporating them into your brand image, logo, slogan and so on. Doing this can be great for all, so it’s definitely something you will want to think about.

Pay Attention To The Supply Chain

If you want to be sustainable, you also need to think about which other businesses you are supporting, to ensure that you are not inadvertently supporting those which are unsustainable or harming the planet actively. That means paying attention to the wider supply chain, something which a lot of business owners completely forget to do, but which is vital if you really care about this sort of thing.

You might be wondering how you can ensure that your business is still profitable this way, but the truth is that there are many ways. It’s mostly about keeping the supply chain small, which helps with the sustainable aim as well. So make sure that you are doing that.

Go Low-Tech

With so much focus on being high-tech all the time, it can be easy to forget that this is not always that important. A lot of business owners make the mistake of thinking that you have to use high-tech solutions, as they are inevitably the best. But this is just not true. There are many times when going low-tech is actually the better solution, and you don’t actually need more than that. Plus, of course, this approach is going to ensure that you are using less energy, and therefore that your business is a lot more sustainable on the whole.

Cut Internal Costs Wherever You Can

You will always want to think about cutting costs as much as possible if you are keen to have as much profit as you can. But if you are not careful, you might end up being less sustainable if you cut the costs in the wrong place. A much safer approach in general is to cut internal costs wherever possible, because these are generally going to be a lot safer to play around with, and you won’t be risking the sustainability aspect of your business as much. That is a really simple change to make today.

 

Turning the Tide: How Brands Can Engage Consumers on Water Sustainability

By Julie Starr • January 30, 2025
Online conversations about water sustainability are surging. According to Diageo’s latest report , social media discussions on this topic have grown by 186% year over year, reflecting a significant shift in consumer interest. With over 94.3 million search and social media interactions, water pollution, climate change, and regional water crises are dominating discussions. As digital engagement experts, Taiga Company understands that brands must not only participate in these conversations but lead them in a way that is authentic, action-driven, and impactful. Here’s how brands can navigate this rising tide of interest in water sustainability while leveraging digital strategies that drive real engagement. Why Water Sustainability Matters to Your Audience Diageo’s report highlights several key takeaways for brands looking to communicate effectively about water sustainability: Consumers expect brands to take action – Messaging should showcase tangible sustainability efforts, not just corporate commitments. Emotive storytelling increases engagement – Brands that use powerful storytelling techniques see up to a 33% boost in engagement. Timing and relevance are critical – Water-related conversations spike seasonally and regionally. For instance, in India, discussions peak during the monsoon season, while in Mexico, the ongoing water crisis fuels year-round concern. Digital-first strategies are a must – Social media, PR, and digital campaigns drive consumer awareness and action. Brands that align their content, messaging, and engagement strategies with these findings will be best positioned to connect with consumers in meaningful ways. How Taiga Company Helps Brands Drive Meaningful Engagement At Taiga Company, we specialize in helping brands connect with purpose-driven audiences through strategic digital engagement. Here’s how we can help your brand capitalize on the growing interest in water sustainability : Brand Strategy & Thought Leadership - Water sustainability is more than a trending topic—it’s a movement. We help position your brand as an industry leader by crafting compelling narratives and thought leadership strategies that align with consumer concerns. Stakeholder Engagement & Digital Campaigns - Brands that actively engage in these conversations see stronger consumer trust and loyalty. We develop impact-driven digital campaigns that resonate across social media, industry networks, and key global markets. Corporate Communications & PR - Consumers demand authenticity and action. We craft transparent, results-focused PR strategies that showcase your brand’s sustainability initiatives in ways that build trust and credibility. Social Media Marketing & Community Building - With conversations around water sustainability happening online in real-time, brands need an agile social media strategy to stay relevant. Our team creates engaging, data-driven social content that drives awareness, advocacy, and action. The Time to Act Is Now Consumers are paying attention, and brands that communicate their water sustainability efforts effectively will stand out. By aligning your messaging with the right timing, storytelling, and digital strategy, you can build deeper connections with environmentally conscious audiences.  At Taiga Company, we help brands amplify their voice, engage their audience, and drive impact. Let’s make waves together.

Leveraging Social Media to Engage Stakeholders in Environmental and Corporate Sustainability

By Julie Starr • January 27, 2025
Social media has transformed from a perceived "trend" into an essential tool for businesses to connect with their audiences. It is a cost-effective and dynamic way to personalize a brand and foster meaningful relationships with both existing and potential stakeholders. However, many companies miss the mark by focusing too heavily on pushing corporate messaging rather than fostering genuine engagement. When used thoughtfully, social media becomes a bridge between the corporate world and its stakeholders, especially when addressing critical topics like environmental and corporate sustainability. Why Social Media Matters for Sustainability Engagement Social media provides businesses with an opportunity to access and leverage social intelligence—the insights gained from observing and analyzing online conversations. This intelligence is invaluable for understanding stakeholder concerns, interests, and values. By utilizing social media’s openness and users’ willingness to discuss almost anything online, companies can gather data to inform their sustainability strategies and communication efforts. Stakeholders today expect more than generic corporate messaging. They want to see how companies align their actions with broader sustainability goals. Social media is a platform where businesses can showcase transparency, share progress, and create dialogue around environmental and corporate responsibility initiatives. Crafting a Stakeholder-Centric Social Media Strategy A successful social media strategy starts with understanding what stakeholders care about. To create content that resonates, consider the following guiding questions: What are the primary incentives or goals that stakeholders prioritize? Tailor your content to highlight how your sustainability initiatives address these priorities. What preconceived ideas do stakeholders have about the issues being communicated? Address these head-on to build trust and credibility. What concerns or objections might stakeholders raise? Anticipate and respond to these concerns in a transparent and constructive manner. What communication styles resonate with your audience? Determine whether stakeholders respond better to data-driven content or inspiring narratives and adapt accordingly. How does your messaging align with corporate values? Reinforce your company’s commitment to sustainability through consistent and value-driven communication. What metaphors, images, or stories will appeal to stakeholders? Use visuals and storytelling to make complex sustainability topics relatable and engaging. Why should stakeholders find your definition of success compelling? Demonstrate how your goals align with broader environmental and societal benefits. What other issues must be addressed to build credibility? Ensure your messaging doesn’t overlook topics that matter most to your audience. What are the intended and unintended consequences of your messaging? Consider how your communications will shape future stakeholder relationships and perceptions. Turning Insights into Action By incorporating a 360-degree assessment of stakeholder engagement, businesses can use social media to: Educate audiences about their sustainability efforts. Showcase measurable progress and impact. Engage in two-way conversations to gather feedback and improve initiatives. Build a community of advocates who share and amplify sustainability messages. The Power of Collaboration and Authenticity Authenticity is the cornerstone of effective sustainability communication. Stakeholders are more likely to engage with brands that demonstrate genuine commitment and transparency. Share real stories, admit challenges, and celebrate milestones. Additionally, collaborate with influencers, non-profits, and other organizations to amplify your message and showcase a collective commitment to sustainability.  Partner with Taiga Company for Strategic Social Media Engagement Navigating the complexities of social media engagement can be challenging, but you don’t have to do it alone. At Taiga Company, we specialize in crafting tailored social media strategies that connect businesses with their stakeholders while driving environmental and corporate sustainability goals. Let us help you create meaningful, impactful conversations that inspire action and foster lasting relationships.
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