Reducing The Eco Ramifications Of Your Advertising Campaign

Julie Starr • June 1, 2021



Being an eco-friendly, sustainable business is something we have to strive for more and more in the modern era. Every day that goes by, the working world pumps tons of carbon emissions into the environment, thanks to manufacturing, general office needs, and byproduct waste. 

And one of the worst offenders, within your day-to-day company operations, is your advertising department. A lot of waste can come out of this part of your business, and the impact on the environment is far more serious than anyone first thought. Here’s what you need to know:

Understand the Waste You Create

Advertising has a huge waste problem, both offline and online. Most adverts are never seen by the people they’re supposed to sell products to, and that’s a huge problem for your advertising budget. Similarly, while we have a physical carbon footprint, we can also have a ‘digital footprint’ as well – hosting old ads, using large cloud servers, etc., can waste a lot of energy per year. 

Being efficient in how you use server space, as well as keeping scalability sustainable, is quite the challenge. It often involves regular code changes, as well as only saving the data that’s truly needed – this cuts back on waste in both consumption and time, which is great for business. 

Introduce Sustainability into Your Message

Having a sustainable message is key for both attracting modern consumers and improving your current digital marketing strategy; people want to be sure that the company they’re shopping with has a mind for the world at large, and cares about their impact. 

And as that very company, you also need to go the extra mile to minimize your impact, which can be done very effectively via advertising. 

And incorporating a sustainable message works both professionally and personally; you can incorporate stories that both you and your employees have experienced into your marketing, to prove you have a green mission at heart. Similarly, you can encourage green efforts in your entire team, to help the snowball keep on growing. 

Be Aware of Where You Advertise

Finally, remember that your company does not exist in a vacuum – your advertising is going to have an effect on someone, somewhere, even if that advert does not convert customers. Indeed, the more you advertise, the more waste you’re going to leave behind, especially if you’re advertising in high-traffic areas. 

Billboards, for example, are one of the worst offenders of contributing to pollution. With digital billboards coming more and more into use, the electrical consumption of keeping an ad up for even just a week can be astronomical . 

The eco ramifications of your advertising department as a whole can be severe. You could be encouraging frivolous spending that ends in more waste than necessary, as well as ramp up your manufacturing efforts to live with the demand. In the end, you’ll have a much larger carbon footprint and a lack of sustainability. But with the above points, you can turn this around.

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
Share by: