Reducing The Eco Ramifications Of Your Advertising Campaign

Julie Starr • June 1, 2021



Being an eco-friendly, sustainable business is something we have to strive for more and more in the modern era. Every day that goes by, the working world pumps tons of carbon emissions into the environment, thanks to manufacturing, general office needs, and byproduct waste. 

And one of the worst offenders, within your day-to-day company operations, is your advertising department. A lot of waste can come out of this part of your business, and the impact on the environment is far more serious than anyone first thought. Here’s what you need to know:

Understand the Waste You Create

Advertising has a huge waste problem, both offline and online. Most adverts are never seen by the people they’re supposed to sell products to, and that’s a huge problem for your advertising budget. Similarly, while we have a physical carbon footprint, we can also have a ‘digital footprint’ as well – hosting old ads, using large cloud servers, etc., can waste a lot of energy per year. 

Being efficient in how you use server space, as well as keeping scalability sustainable, is quite the challenge. It often involves regular code changes, as well as only saving the data that’s truly needed – this cuts back on waste in both consumption and time, which is great for business. 

Introduce Sustainability into Your Message

Having a sustainable message is key for both attracting modern consumers and improving your current digital marketing strategy; people want to be sure that the company they’re shopping with has a mind for the world at large, and cares about their impact. 

And as that very company, you also need to go the extra mile to minimize your impact, which can be done very effectively via advertising. 

And incorporating a sustainable message works both professionally and personally; you can incorporate stories that both you and your employees have experienced into your marketing, to prove you have a green mission at heart. Similarly, you can encourage green efforts in your entire team, to help the snowball keep on growing. 

Be Aware of Where You Advertise

Finally, remember that your company does not exist in a vacuum – your advertising is going to have an effect on someone, somewhere, even if that advert does not convert customers. Indeed, the more you advertise, the more waste you’re going to leave behind, especially if you’re advertising in high-traffic areas. 

Billboards, for example, are one of the worst offenders of contributing to pollution. With digital billboards coming more and more into use, the electrical consumption of keeping an ad up for even just a week can be astronomical . 

The eco ramifications of your advertising department as a whole can be severe. You could be encouraging frivolous spending that ends in more waste than necessary, as well as ramp up your manufacturing efforts to live with the demand. In the end, you’ll have a much larger carbon footprint and a lack of sustainability. But with the above points, you can turn this around.

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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