A successful online social media program brings business. But not without a well-thought-out strategy and a sales process. This social media sales funnel shows how your social media activity channels online users into an sales process. It also addresses some of the principle challenges that online communicators and marketers face:

1. Not knowing what to write or what type of content to create
   
2. Not knowing how to engage an online audience in an offline sales process
   
3. Not knowing how to measure online marketing efforts as it relates to a sales cycle

Use this tool to brainstorm content and understand how the content fits into different stages of the sales cycle. DOWNLOAD YOUR INFOGRAPHIC BY FILLING OUT THE FORM BELOW