Turning the Tide: How Brands Can Engage Consumers on Water Sustainability
Julie Starr • January 30, 2025
Online conversations about water sustainability are surging. According to Diageo’s latest report, social media discussions on this topic have grown by 186% year over year, reflecting a significant shift in consumer interest. With over 94.3 million search and social media interactions, water pollution, climate change, and regional water crises are dominating discussions.
As digital engagement experts, Taiga Company understands that brands must not only participate in these conversations but lead them in a way that is authentic, action-driven, and impactful. Here’s how brands can navigate this rising tide of interest in water sustainability while leveraging digital strategies that drive real engagement.
Why Water Sustainability Matters to Your Audience
Diageo’s report highlights several key takeaways for brands looking to communicate effectively about water sustainability:
- Consumers expect brands to take action – Messaging should showcase tangible sustainability efforts, not just corporate commitments.
- Emotive storytelling increases engagement – Brands that use powerful storytelling techniques see up to a 33% boost in engagement.
- Timing and relevance are critical – Water-related conversations spike seasonally and regionally. For instance, in India, discussions peak during the monsoon season, while in Mexico, the ongoing water crisis fuels year-round concern.
- Digital-first strategies are a must – Social media, PR, and digital campaigns drive consumer awareness and action.
Brands that align their content, messaging, and engagement strategies with these findings will be best positioned to connect with consumers in meaningful ways.
How Taiga Company Helps Brands Drive Meaningful Engagement
At Taiga Company, we specialize in helping brands connect with purpose-driven audiences through strategic digital engagement. Here’s how we can help your brand capitalize on the growing interest in water sustainability:
- Brand Strategy & Thought Leadership - Water sustainability is more than a trending topic—it’s a movement. We help position your brand as an industry leader by crafting compelling narratives and thought leadership strategies that align with consumer concerns.
- Stakeholder Engagement & Digital Campaigns - Brands that actively engage in these conversations see stronger consumer trust and loyalty. We develop impact-driven digital campaigns that resonate across social media, industry networks, and key global markets.
- Corporate Communications & PR - Consumers demand authenticity and action. We craft transparent, results-focused PR strategies that showcase your brand’s sustainability initiatives in ways that build trust and credibility.
- Social Media Marketing & Community Building - With conversations around water sustainability happening online in real-time, brands need an agile social media strategy to stay relevant. Our team creates engaging, data-driven social content that drives awareness, advocacy, and action.
The Time to Act Is Now
Consumers are paying attention, and brands that communicate their water sustainability efforts effectively will stand out. By aligning your messaging with the right timing, storytelling, and digital strategy, you can build deeper connections with environmentally conscious audiences.
At Taiga Company, we help brands amplify their voice, engage their audience, and drive impact. Let’s make waves together.
You've probably swapped out the plastic straws for the reusable or bamboo ones, and you've remembered your tote bags at the grocery store. You might have even composted a banana peel or two. But going green or living a sustainable lifestyle on a bigger scale takes a lot more work and a lot more consideration. Building sustainability into your community isn't just good for the environment, it's also a fast tech way to bring people together and reduce your costs. If you want a healthier and happier place to live, the best thing you can do is make sure that your environment is a healthy one. Let's take a look at some simple ways that you can make your community more sustainable. Build a community garden There are a few things more satisfying than growing your own food, but if you get all of your neighbors involved you can make it a community effort. You can each choose a vegetable or a fruit to grow and then work with one another to trade off. One of you could grow zucchinis and others can grow capsicums and you can then build a community where you can even make your own salsas. Add compost bins to your neighborhood to keep the food scraps out of the landfill, and feed your gardens at the same time. Promote solar power for your public spaces One of the most powerful ways to gratify the community is to harness the power of the actual sun. By encouraging solar panel installation for public housing , community centers and schools, you can help reduce utility costs, promote long term energy independence and cut carbon emissions. It's a smarter solution that benefits everybody involved, especially in areas where energy affordability matters the most. Host a green clean up day Bringing your community together with an eco-friendly clean up day is a great way to introduce and maintain sustainability concepts into the neighborhood. A volunteer group can pick up litter, plant trees, recycle electronics or even paint over graffiti. Once a month you could trade off who does a run to the tip for any overflowing rubbish so that your neighborhood stays clean and tidy. You can make this quite the event and generally when people come together to work in a community it goes very well. Opt for better community lighting Traditional street and building lights are energy hogs, but switching to LED lighting can slash your energy usage while making public areas safer and brighter. Work with local leaders in your local councils as well as property managers to explore a lighting upgrade in your parks, schools and public walkways. Not only will these last longer, but they'll also reduce maintenance costs and look great doing it. Organize car free days Cars are great, but they're not always the most sustainable option. If as a community, you campaign for a better local bus service or bike rally , you'll be able to reduce emissions, promote exercise and reimagine your streets as a community. No matter where you begin—whether it’s planting a garden, organizing a cleanup, or switching to renewable energy—your efforts ripple outward. And in today’s world, your local sustainability work can inspire others far beyond your block. Remember to use social media to share what you're doing, highlight community partners, and tag your city or neighborhood to encourage broader participation. A t Taiga Company , we believe that communications are a critical tool for scaling impact. A single post or photo can spark momentum, draw support, and help shape a culture of sustainability — one story, one neighborhood, one city at a time.
There are several powerful reasons why you might want to make sure you are taking good care of your place of business . For one thing, it is often going to mean that you are much more likely to give off a good first impression to people, and that can be really powerful and important from a marketing point of view and as branding. But it’s also about making sure your people have a good place to work, and doing all you can to keep that the case. This is going to be hugely important for your workforce and therefore the future of your business. Given that, what are some of the things that you should make sure you are thinking about here? In this post, we are going to discuss some of the main ways to take good care of your place of business. If you are bearing in mind at least some of the following, you should find that this is much more likely to succeed. Let’s take a look. Cleanliness Is Vital If you want to make sure that your place of work is as good as can be, one of the main things you’ll want to look into is cleanliness. Keeping the place clean is the kind of thing that is both really simple and yet hugely powerful, and it’s vital to make sure that you are doing all you can to really make this work. So it’s something you are certainly going to want to think about if you are keen on making sure your place of business is working as well as it should. This is also about making a good first impression, and if your place of business is clean that is definitely going to be much easier to make sure of. So if you are doing that, you can be certain that your place of business is going to be so much better all in all. Routine Maintenance This is another vital thing that is going to make things a lot easier in the workplace. If you are able to keep the maintenance of your place of business under wraps, that is going to really help a lot, and it’s going to mean that you are so much more likely to be able to keep your business itself credible as well. The fact is that good maintenance, and especially having a strong routine for your maintenance, will help you in voiding most of the headaches that you are otherwise going to come up against. So this really is a hugely important concern that you need to be aware of. Small things like leaky faucets can add up to be huge problems if you are not careful, so it’s vital to make sure that you are doing all you can to avoid these sorts of issues. It’s all about checking routeinly and making sure that there is someone in charge who can really help and do what is needed. If you can do that, it really will make a huge difference to the business itself. Keep The Exterior Tidy You should also make sure you are thinking about the exterior of the building, and that you are doing all you can to try and keep this as tidy as possible. If you are able to do that, it’s the kind of thing that is really going to make a world of difference to what people think of your business, so that is something that you should certainly focus on here. Keeping the exterior tidy can be made easier with use of an edger for any grass edges, as well as making sure that you are keeping the whole place weed-free. These are the sorts of things that really help. It also means checking the outside of the building, to see whether you might need to install a new sign or whether the exterior just needs a clean. These are the kinds of things that really make a huge difference to how people perceive the business, so it’s vital to make sure that you are aware of this. Safety First Throughout all of this, you need to remember that your business needs to focus on safety above all. So everything you do in the place of business should take this into account, and you need to make sure that you are aware of some of the ways in which you can make this a reality. If you can do that, it really is going to help. At its core, taking care of your place of business isn’t just about operations—it’s a reflection of the values you embody as a brand. A clean, safe, and well-maintained space communicates respect for your employees, pride in your work, and a commitment to long-term stewardship. These are also foundational principles of sustainability. At Taiga Company, we help businesses translate those principles into clear, engaging communications , supporting internal alignment, external brand trust, and stakeholder engagement around sustainability and workplace integrity.