Running a Low-Toxin Business

So, you want to run a low-toxin business? Kudos! Making your office a cleaner, greener place is not just good for the planet, but it’s also great news for your employees (and their health). After all, who wants to work in a place that’s toxic? That being the case, let’s explore some tips that’ll help you keep those pesky toxins at bay.

Say Goodbye to Asbestos – Forever

First things first, let’s talk about a big bad in the toxin world: asbestos. If your office is rocking that vintage “built before the ‘80s” vibe, you might have this unwelcome guest hiding in your tiles or insulation. Bring in the experts to check it out, and if you find any, don’t just stand there—get it removed! Oh, and while you’re at it, switch to asbestos free gasket materials in your machinery. Your lungs (and lawyers) will thank you.

Ventilate Like Your Business Depends on It

Stuffy offices aren’t just bad for thinking; they’re a hotbed for accumulating all sorts of airborne nasties, from chemical vapors to last week's reheated fish lunch. Invest in a good ventilation system, and keep that fresh air flowing. It’s like giving your workplace a pair of lungs that can actually breathe.

Clean Green

Still using cleaning products that have more warning labels than a nuclear power plant? Ditch them. Opt for green cleaning products that don’t come with a side of headache and nausea. Not only are they better for the environment, but they also won’t leave your office smelling like you just bleached a football team’s uniforms.

Digital Storage for the Win

Here’s a novel idea: stop printing everything. Not only does it save trees, but it also reduces the chemicals hanging out in your office from inks and toners. Go digital, and watch your office’s toxin levels—and paper costs—plummet. Plus, your future self will be grateful when you’re not wading through mountains of paper to find that one important document from 2015.

Plant Power

Plants are nature’s air purifiers. They soak up some of the bad stuff and convert it into good vibes and oxygen. Scatter some green friends around the office. They’ll brighten up the place and work hard to keep the air clean. Just remember to water them, or your low-toxin plan will include some very sad desk ornaments.

Furnish Wisely

When it’s time to spruce up the office décor, think about the materials you’re bringing in. Some furniture can release volatile organic compounds (VOCs) into the air, which is just a fancy way of saying “toxins that make you feel lousy.” Opt for furnishings that are labelled low-VOC, and create a space that’s safe, stylish, and doesn’t off-gas anything but good vibes.

Running a low-toxin business doesn’t, as you can see, have to be a chore. Think of it as detoxing your workspace. You wouldn’t fill your body with junk, so why do it to your business? With these tips, you’re on your way to creating an environment that’s as clean as your business intentions!

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Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025

Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025

In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.