Simple Steps Towards Business Sustainability

Julie Starr • July 4, 2021



Fortunately, we’re living in a world where science and technology are able to identify the extent of the negative impact human activity is having on the planet we live on. Many of us are shocked by the results and are taking active steps towards leading more environmentally friendly lives and lifestyles. Of course, it’s all good and well implementing these measures into our personal lives. But as a society, we need businesses to follow suit. A huge amount of damage is a result of business operations and if all companies worked together to reduce their carbon footprint and use better business practices, the benefit for the planet could be tremendous! Now, it can often feel difficult to know exactly where to start when it comes to running a business that is less damaging for the planet. But the steps below could help you to get off to the best start possible!

Choose Eco-Friendly Commercial Energy Suppliers

Every business needs energy to run. Whether that’s to run office spaces, machinery, or anything else. Whatever amount of energy you’re using, it’s best if this energy comes from a green supplier. Of course, in a bid to save money, the majority of small businesses opt for the cheapest commercial energy supplier on the market. But if you find that the cheapest option isn’t an eco-friendly one, it can prove more than worth paying a little extra to use more ethical energy. There are countless suppliers out there, so browse the market and see which best suits your business and its needs. If you’re ready and willing to invest in eco friendly energy generators yourself, such as solar panels, you can take an extra step and generate your own green energy. This can cost less in the long run.

Recycle

By now, every workplace should be recycling. This isn’t something that we should solely be doing in our own homes. Invest in color-coded bins that staff can then use to separate their waste. You can then have this collected and recycled!

Add CSR Clauses Into Your Contracts

It’s one thing making your own business more eco-friendly. But it’s going to take many businesses working together to make a huge impact. One way that you can do this? By adding corporate social responsibility (or “CSR”) clauses into your contracts with other businesses you use or work alongside. The majority of small businesses enter into collaborative contracts with other companies, from contracts with businesses who are making your products, businesses collaborating for product collections or marketing campaigns or anything else. You should seriously consider implementing CSR clauses into any contract that you write up with any of these businesses. By implementing these clauses into your contracts, you can ensure that the businesses you’re working with are taking eco-friendly measures as sincerely as you are. This encourages more companies to go above and beyond the minimum legal requirements of ethical practice. Of course, these clauses can focus on any ethical subject from workplace safety training & compliance to fair wage issues. But you can choose to focus on environmental sustainability within your own. This also works well from a PR perspective, as customers will appreciate you using companies and services that align with your business’ values and their values as a consumer.

Reduce Your Paper Consumption

Now, paper is preferable to plastic. But if you are using excess paper, you should do what you can to reduce your paper consumption. This will help to reduce deforestation, save the rainforests and minimize habitat destruction . With technological improvements,  there are now many ways to make the switch from countless paper documents stored in cabinets to online documents. When you think about it, chances are, your business gets through a fair amount of paper on a daily basis. Making this change can reduce waste and minimize deforestation. For documents that do need to be printed for some reason, try to stock up on ethically sourced, recycled options.

Of course, it may take a little time to implement all of these changes into your business and the way that it runs itself. But by taking one step at a time, you can gradually shift your business’ operations and ensure that you’re running a company that can safely say it’s running in a green and fair manner. It’s more than worth the effort and investment – not only now but for the future too!

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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