Simple Steps Towards Business Sustainability

Julie Starr • July 4, 2021



Fortunately, we’re living in a world where science and technology are able to identify the extent of the negative impact human activity is having on the planet we live on. Many of us are shocked by the results and are taking active steps towards leading more environmentally friendly lives and lifestyles. Of course, it’s all good and well implementing these measures into our personal lives. But as a society, we need businesses to follow suit. A huge amount of damage is a result of business operations and if all companies worked together to reduce their carbon footprint and use better business practices, the benefit for the planet could be tremendous! Now, it can often feel difficult to know exactly where to start when it comes to running a business that is less damaging for the planet. But the steps below could help you to get off to the best start possible!

Choose Eco-Friendly Commercial Energy Suppliers

Every business needs energy to run. Whether that’s to run office spaces, machinery, or anything else. Whatever amount of energy you’re using, it’s best if this energy comes from a green supplier. Of course, in a bid to save money, the majority of small businesses opt for the cheapest commercial energy supplier on the market. But if you find that the cheapest option isn’t an eco-friendly one, it can prove more than worth paying a little extra to use more ethical energy. There are countless suppliers out there, so browse the market and see which best suits your business and its needs. If you’re ready and willing to invest in eco friendly energy generators yourself, such as solar panels, you can take an extra step and generate your own green energy. This can cost less in the long run.

Recycle

By now, every workplace should be recycling. This isn’t something that we should solely be doing in our own homes. Invest in color-coded bins that staff can then use to separate their waste. You can then have this collected and recycled!

Add CSR Clauses Into Your Contracts

It’s one thing making your own business more eco-friendly. But it’s going to take many businesses working together to make a huge impact. One way that you can do this? By adding corporate social responsibility (or “CSR”) clauses into your contracts with other businesses you use or work alongside. The majority of small businesses enter into collaborative contracts with other companies, from contracts with businesses who are making your products, businesses collaborating for product collections or marketing campaigns or anything else. You should seriously consider implementing CSR clauses into any contract that you write up with any of these businesses. By implementing these clauses into your contracts, you can ensure that the businesses you’re working with are taking eco-friendly measures as sincerely as you are. This encourages more companies to go above and beyond the minimum legal requirements of ethical practice. Of course, these clauses can focus on any ethical subject from workplace safety training & compliance to fair wage issues. But you can choose to focus on environmental sustainability within your own. This also works well from a PR perspective, as customers will appreciate you using companies and services that align with your business’ values and their values as a consumer.

Reduce Your Paper Consumption

Now, paper is preferable to plastic. But if you are using excess paper, you should do what you can to reduce your paper consumption. This will help to reduce deforestation, save the rainforests and minimize habitat destruction . With technological improvements,  there are now many ways to make the switch from countless paper documents stored in cabinets to online documents. When you think about it, chances are, your business gets through a fair amount of paper on a daily basis. Making this change can reduce waste and minimize deforestation. For documents that do need to be printed for some reason, try to stock up on ethically sourced, recycled options.

Of course, it may take a little time to implement all of these changes into your business and the way that it runs itself. But by taking one step at a time, you can gradually shift your business’ operations and ensure that you’re running a company that can safely say it’s running in a green and fair manner. It’s more than worth the effort and investment – not only now but for the future too!

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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