Steps to Starting a More Sustainable Business

Julie Starr • June 1, 2020



If you have a business idea, and it is a niche you’re really pleased with, know there is a market for, and want to get the idea going, then where do you start? So many business ideas these days need to be about creating a solution to an environmental or social problem, as for many consumers, that is what they are all about. There is a choice in business, and there is a choice for consumers. We are seeing more and more of them opt for more sustainable or green choices. So if you want a new business to be able to stand a chance, then it needs to have an element of that, and really think about the processes used, the materials, and where things are sourced. 

So with that in mind, here are some steps that will help you get on the way, to get your business started successfully. All while helping you to strike the right kind of balance between business and being sustainable .

Making money and a scalable business

Although many business owners go into owning a sustainable business to solve a problem or provide a more sustainable solution to something, they would be lying if they didn’t want to make money at the same time. If you focus too much on the impact of charitable PR, rather than focusing your business growth on solid economic principles , then your business could come to a bit of a stop. There will be interest with business when they first open, but you don’t want that to tail off. You need to look for ways to grow the business in an economically sustainable way, in order for the business to survive. 

Deciding the kind of business structure you will have

When you are getting a business up and running, there is more to decide than the initial business plan. To start with, you need to think about the kind of business you will have. Will you choose to have it as a registered charity, for example? How about an S corp or a C corp? If you are wondering what is the difference between S corp and C corp , then you need to know before you set up your business. One advantage of an S corporation is that it gives the business owner limited liability protection, meaning that any personal assets to the business owners aren’t at risk, should the business fail. For a C corp, it means that there is unlimited potential to grow, and can benefit from tax deductions for things like expenses. So think about the business structure that you want to have before you kick-off.

You don’t need to reinvent the wheel

There is much demand for sustainable businesses, solutions, and products, in nearly every industry. But don’t think that you need to have a brand new concept in order to start your business. Even common household items that are made in a more sustainable way, such as a hairdryer that uses less electricity or dries without getting too hot, could be an example of a solution. There is an audience out there waiting for more sustainable options, so don’t hang around.

By Julie Starr April 18, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.
By Julie Starr April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.